Rafael Maldonado Email & Phone Number

State Of São Paulo, Brazil

Boston, Massachusetts, Estados Unidos

Sloan Fellows MBA 2024/2025 no MIT.

São Paulo, Brasil

Responsible for developing and implementing business strategies for a network of branches across the city of São Paulo, leading a diverse team of hundreds of employees. Accountable for the successful development and execution of strategic and tactical plans, resulting in measurable improvements in areas such as customer service, operational efficiency, and financial performance.Developed and supervised innovative initiatives to enhance customer experience, achieving a significant increase in satisfaction indexes. Additionally, I led internal projects to optimize and create new and important processes.

São Paulo, Brasil

Accountable for the entire on-trade channel in the state of São Paulo, with key functions including developing the B2B and DTC (Direct to Consumer) sales strategy, as well as migrating customers to the digital B2B platform. Launched new products, planned and implemented the new sales structure across all state operations, ensuring strategic and tactical plans were in place to enhance the service level. Led a team of nine direct managers.

São Paulo, Brasil

Accountable for all premium and craft beer brands in SP State, which included all strategical and tactical market plans, channel and new launches management.

Florianópolis, Santa Catarina

Responsible for overseeing the three key commercial operations in the state of Santa Catarina (Florianópolis, Blumenau, and Balneário Camboriú), as well as driving the development of strategic, tactical, and operational sales planning across all segments. Focused on increasing market share, volume, and profitability. Leadership role encompassing over 550 team members in sales, logistics, human resources, and financ

Salvador E Região, Brasil

Led the trade and events departments in the Northeast region, overseeing the planning, negotiation, and execution of market programs and investments throughout the area. Led negotiations for sponsorships in major events such as Carnival and New Year's Eve, ensuring improved brand exposure combined with budget optimization.

Salvador E Região, Brasil

Responsible for developing and implementing pricing, trade, branding, launch, and route-to-market strategies for sodas and energy drinks across all channels in the Northeast region

Porto Alegre Area, Brazil

Responsible for implementing the trade marketing strategy for the on-trade channel in the southe regiona of Brazil. Led and defined trade investments across the entire region, ensuring the execution of all tactical plans.

Porto Alegre Area, Brazil

Responsible for leading a 25 salespeople and 5 supervisors team and over 3.000 POS coverage within Porto Alegre city.

Porto Alegre Area, Brazil

Responsible for NAB`s launches, investments, route-to-market strategies, and price management for the entire south region of Brazil.

Porto Alegre Area, Brazil

Accountable for overseeing two third-party operations in Rio Grande do Sul States with the key role of ensuring complete adherence to AB InBev`s processes, while also directing all sales, HR and logistics strategies to achieve the expected results.

Porto Alegre Area, Brazil

Greater San Diego Area

Acted as an intern for a logistics company in San Diego, CA, USA

Temporary job at the university campus.

Prospected, conducted and held meetings with potential members to encourage their association with the organization. Subsequently, managed multiple client accounts, concentrating on delivering positive and measurable benefits to them

Temporary job for improvement of English communication skills

Undergraduate, Business

Exchange Student, Business Finance

Activities and Societies: International Student CenterGranted with full scholarship for one regular semester of study in the University.