Robin Chan Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Pin Boy Fresh is an online accessory shop that specializes in pins and patches. It was started by two friends, creating products that reflect their passion for Hip-Hop, films, cartoons and Toronto street culture.- Researched and developed new product lines, working closely with the creative team on design. Sourced suppliers to create the products.- Developed audience segmentation in different subgroups and demographics. Tailored products and marketing strategies based on the target audience. Built relationships with customers through community engagement.- Raised brand awareness through partnerships with influential community figures and brand collaborations. Participated as a seller in local pop-up events and markets.

Toronto, Ontario, Canada

Access to Success is a Toronto-based not-for-profit organization that supports the development of future leaders with disabilities and accessibility technology. The organization manages the Access to Success Fellowship, which provides up to C$90,000 in annual scholarships to MBA students with disabilities, as well as ATS Labs, Canada’s first accelerator for accessibility startups.- Worked closely with the organization’s President, creating the marketing, messaging and content strategy for the entire year, including two major virtual events. - Increased growth and engagement across all social media platforms by implementing content strategies and tracking the performance of impressions, profile visits and engagement rates. - Launched the world's first report on ‘the accessibility of MBA programs for students with disabilities’ and organized a virtual speaking event with the report authors. Developed the communication strategies for partners, organizations and the general public.- Lead the marketing campaign for ATS Labs 2022, Canada’s first accelerator for accessibility startups. Developed the content marketing plan, outreach strategies and multimedia assets.- Organized and hosted the ATS Labs demo day, a live pitch event featuring the 2022 cohort. This is the annual flagship event attended by investors, partners and tech enthusiasts.- Ensured best-in-class accessibility standards are met for all social media activity (ie. ALT text, captions, video descriptions, colour contrast, reading order etc.)

Toronto, Canada Area

The Alley is an international tea shop franchise from Taichung, Taiwan. In 2016, The Alley arrived in Toronto as the first overseas location and now has over 30 stores nationwide. They are known for their beverage aesthetics and premium tea leaves selection.- Managed social media platforms (Instagram, Facebook and TikTok) through content curation and community engagement. Directed photo and video shoots for content creation.- Raised brand awareness through partnerships with influencers, content creators and brands. Coordinated promotional events and marketing campaigns involving partners.- Lead the roll-out of new menu items, in-store promotions and special events. Ensured the brand standards were consistent across all franchise stores in Canada.- Lead the ecommerce operations on Shopify. Managed the online shopping website, updating product listings, writing product descriptions and designing the graphic assets.- Provided support to franchise owners and store managers. Developed a universal FAQ guide for the customer service team.