Managing Director
Current
Jul 2023 - Present
Who is Robert Ong? Overview
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Robert Ong is listed as Managing Director at AdUnion, based in Cremorne, Victoria, Australia. AeroLeads shows a matched LinkedIn profile for Robert Ong.
Robert Ong previously worked as Media Director at Adunion and Media Director at Australian Radio Network.
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AdUnion
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About Robert Ong
Robert Ong is a Managing Director at AdUnion. He possess expertise in digital marketing, online advertising, advertising, digital media, digital strategy and 23 more skills.
Listed skills include Digital Marketing, Online Advertising, Advertising, Digital Media, and 24 others.
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6 roles
Robert Ong work experience
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Media Director
Co-founder at AdUnion. AdUnion is a new breed of Advertising Agency. We deliver marketing strategies to build brands and get results. We strive to set a new benchmark for client/agency relationships, to redefine expectations, to form bonds that are true, honest and based on reciprocated trust
Mar 2016 - Jul 2023
Media Director
- Responsible for overall management of ARN Digital Operations- Rollout of digital solution (Paid Search, FB, Programmatic) across existing ARN clients- Conceive, productise and execute on new digital products- People management of Ad Operations team (setting KPI's, performance reviews, training, hiring)- Margin management to ensure accountable profitability across all product lines- Negotiating technology contracts and commercial publisher deals- Digital asset commercialisation and yield management across ARN- Digital cross-collaboration with other APN businesses with a strong focus on programmatic including Australian Regional Media (ARM), Adshel and NZME
Jan 2014 - Feb 2016
Partnership Manager
Inc Digital Media | Apn News & Media
- Built iNC Trading Desk (technology, trafficking, work flow, processes, SLA's and reporting)- Managed Ad Operations- Managed media and technology partnerships- Strong focus on programmatic technology including DSPs, DMPs and Facebook PMDs- Developed core performance products (Performance Display, Social and Retargeting)- Wider business training (e.g. digital landscape, programmatic buying, DSPs, attribution)
Sep 2012 - Jan 2014
Publisher Partner Executive
- Specialisation in Adconion Direct Response (ADR) Digital Distribution Platform- Focus on use of automated trading including exchanges, RTB technology and supply-side platforms (SSP's)- Through in-depth network analysis and optimising buying was able to drive down overall inventory cost and increase margins across ADR platform- Partnership Development and Management- Manage network of publisher relationships in Australia and abroad (US/UK)- Negotiate and execute commercial publisher deals and contracts- Worked across Email Direct Marketing (EDM) business in a Business Development capacity- Moved to Video/Instream/Pre-roll side of business in March 2012- Focus on building out direct Video Partnerships- Work with and troubleshoot VAST/VPAID/JavaScript/HTML ad tags- Mobile and Connected TV (CTV) are new areas of focus- Network management of entire video product including planning, tracking, forecasting and strategy- Network Operations for Adconion APAC effective August 2012 including sales coordination, RFP's, media planning and buying, campaign management, reporting and forecasts and invoicing and payments.
Jul 2011 - Sep 2012
Media Account Executive
- Managed and provided operational support for key publisher accounts- Monitored live inventory, ensuring planned delivery- Created and managed publisher accounts and contracts in CRM tools- Ensured ad tags ran correctly and troubleshot coding issues- Responsible for publisher payments and reconciliations- Built reporting tools and analysed performance data- Successfully launched new Social media channel using Facebook and other 3rd party API integrations- Setup and managed 3rd party ad verification across Adconion's Australian Network- Setup data management platform (DMP) and helped implement use of behaviours across display platform
Nov 2010 - Jul 2011
FAQ
Frequently asked questions about Robert Ong
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What company does Robert Ong work for?
Robert Ong works for AdUnion.
What is Robert Ong's role at AdUnion?
Robert Ong is listed as Managing Director at AdUnion.
Where is Robert Ong based?
Robert Ong is based in Cremorne, Victoria, Australia while working with AdUnion.
What companies has Robert Ong worked for?
Robert Ong has worked for Adunion, Australian Radio Network, Inc Digital Media | Apn News & Media, and Adconion Media Group.
How can I contact Robert Ong?
You can use AeroLeads to view verified contact signals for Robert Ong at AdUnion, including work email, phone, and LinkedIn data when available.
What skills is Robert Ong known for?
Robert Ong is listed with skills including Digital Marketing, Online Advertising, Advertising, Digital Media, Digital Strategy, Media Planning, Online Marketing, and Ad Serving.
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