Ryan Bowers Email & Phone Number

Grosse Pointe, Mi, Us

Farmington Hills, Michigan, United States

Consult with organizations to convey their brand message and personality in unique and meaningful ways.Partner with HR to attract, retain and engage employees leveraging products that personify the employer brand.Provide clear, concise communications tools that are effective, efficient, delivered on time and on budget.

Troy, Michigan

Member of leadership team for Michigan’s largest group benefits practice, contributing to strategy, growth, change management, and process improvement.Develop strategic marketing presence to support business development efforts.Manage multi-faceted business development initiatives including funnel management, content, and structured outreach.Leverage Salesforce and Pardot CRM systems to enrich client and prospect database, with a focus on data integrity, tracking and measuring engagement.Coach team members in best practices of CRM management, affinity group relations, event management, trade show presence, and social media messaging. Built and manage robust industry event presence, integrating strategic sponsorships, speaking engagements and promotion to reinforce positive brand reputation.

Troy, Mi

As firm’s first full-time marketing professional, developed standardized processes and managed multi-faceted marketing initiatives including external business-to-business communications, events, media relations and social media presence.Enhanced CRM database to streamline communications and business development efforts.Crafted and coordinated external and internal communications of agency acquisition by publicly-held entity. Entrusted to provide same guidance for two additional Michigan acquisitions.

Southfield, Michigan, United States

Proactively managed direct marketing channel with success measured in terms of forecasting, achieving, and evaluating sales of residential and commercial services.Exceled in high-visibility role in newly merged organization, quickly learning new processes and attaining results including cost of acquisition, response, conversion and yield rates.Forecasted and administered $6 million annual budget. Identified fiscal efficiencies contributing to streamlined purchasing process and lower acquisition costs.Executed programs remotely and cross-functionally with internal organizations in several states.

Managed team of direct reports, freelance resources, and public relations firm to accomplish short- and long-term communications objectives.Created strategic, multi-faceted solutions for Sales and Product Management teams.Developed consistent messaging across multiple channels including customer communications, agent marketing, and Internet and bill presentment.

Responsible for strategic management and marketing of customer service generating annual revenue over $16 million.Guided development and implementation of "soft launch" of enhanced product offering.Led short- and long-term planning focusing on customer retention, growth, and revenue generation.

Directed results-driven, integrated marketing plan for revenue-generating residential service, including database marketing, inbound telemarketing, interactive and mass media.Created and implemented communications strategy for energy deregulation efforts beginning with a pilot program and expanding statewide. Developed and implemented communications plans for affiliate's entry into deregulated marketplace.

Directed and coordinated services for key clients including strategy development, creative production, research initiatives, and budget administration.Developed and implemented marketing plans for agency's largest client, Travel Michigan. Managed $6 million annual budget; developed and managed marketing partnerships; launched first web site and direct marketing efforts.Successfully implemented goal-oriented programs including merchandising elements for Whirlpool/KitchenAid.Developed new business proposals including formal responses for government bids, securing two major accounts.

Promoted to various roles of responsibility, progressing from Intern to Account Supervisor in a span of only three years.

Mba, Marketing, Corporate Strategy

Completed degree while working full-time

Ba, Economics

Activities and Societies: Alpha Gamma Delta sorority