Rachel Bressner Email & Phone Number

Austin, Texas, United States

- Manage end-to-end email campaigns, including analytics, asset creation, and scheduling in Salesforce Marketing Cloud- Optimize performance to hit inquiry goals- Gather, organize, and analyze campaign data to deliver actionable insights for stakeholders- Track key metrics, A/B testing results, and revenue vs. forecasts to guide strategic adjustments- Conduct pre-launch testing in Litmus, ensuring campaign accuracy- Manage legal review of assets and maintain SMS compliance- Drive SMS strategy focused on acquisition and revenue growth- Implement automated, segmented email campaigns to boost engagement and network expansion- Oversee campaign production, working closely with creative and legal teams- Participate in integrated campaigns and manage subscription service renewals- Track project status and maintain comprehensive campaign documentation- Provide regular reporting and analysis to support team planning- Assist in content coordination and brand development- Leverage database insights to optimize segmentation and grow the contact base

- Develop and implement comprehensive send strategy for marketing campaigns including daily offers, events, customer journeys and audience segmentation- Conduct AB testing to optimize campaign performance and enhance engagement metrics- Utilize data-driven decision making to continuously optimize marketing automation processes- Design and implement loyal program flows to enhance user journey and increase customer retention- Analyze campaign results and provide insights to inform future strategies and improvements- Collaborate with cross-functional teams to ensure alignment of marketing automation efforts with overall business objectives- Stay updated on industry trends and best practices in marketing automation and retention strategies- Monitor key performance indicators and adjust strategies as necessary to achieve goals

- Responsible for all B2C & B2B Communications via Email & SMS for client base of ~1.7M- Coordinate omni-channel marketing strategies across multiple departments (marketing, sales, operations, finance, etc.) - Provide content design for all campaigns (promoted on channels such as Email, Newsletter, SMS, Landing Pages, Promotional Pages, etc.)- Implement campaign deliverables onto platforms such as Salesforce & Marketing Cloud- Manage the end-to-end campaign development process from ideation to execution using tools such as Jira- Evaluate campaign results and data (via PowerBI, Google Analytics & Datorama) and optimize campaigns accordingly (Raised average monthly open rate by 5.2%, Raised average monthly CTOR by 1.4%)- Analyze market trends in Email & SMS marketing for constant development of strategic communication and content- Identify opportunities to improve conversions through audience segmentation, A/B testing, marketing techniques, etc.

- Responsible for the B2C Promotion Strategy & Management across 11 Global online gaming brands consisting of ~600K players worldwide- Responsible for campaign Project Management via Hybrid methodology across multiple departments to execute planning, scheduling, copywriting, design, development and QA (Task Management via Monday, Team Communication via Skype) - Provided copywriting & content design for all campaigns (promoted on channels such as Email, Newsletter, SMS, Popup, Website Banner, Landing Pages, Promotional Pages, etc.)- Implemented campaign deliverables onto platforms such as Wordpress, Solitics, Mailchimp, GMass, ButterCMS, etc.- Analyzed campaign results and data (via PowerBI) and optimize campaigns accordingly (Raised average monthly player worth from 7.3 EUR/month to 19 EUR/month)

- Acted as a key point of contact by communicating with clients and stakeholders regarding project requirements- Acted as the lead developer and designer for all website design & development projects (Built via platforms such as Wordpress, Shopify, Click Funnels, Wix, etc.)- Responsible for internal copywriting, blog writing & content design - Led a remote team of 3 on projects via Kanban methodology (Task Management via Trello, Team Communication via Slack) - Responsible for B2B client prospecting and sales through lead generation, social media marketing, Google ads, email marketing, landing page creation, new client outreach, proposal and contract creation (CRM used: Hubspot)- Used tools such as Google Analytics and Hotjar for A/B Testing on our website to optimize and improve lead generation- Used tools such as Canva and Adobe Spark to create wireframes, website graphics, social posts, presentations, etc.Use of technologies/languages such as:HTML, CSS, SASS, Javascript/jQuery, Vue.js, Ruby, Ruby on Rails, PHP, Laravel, mySQL, Node.js, Heroku, AWS, GoDaddy, Square, Stripe, PayPal, Github, Wordpress, Shopify, Trello, HubSpot, Google Analytics, Facebook Ad Manager, etc.

Israel

- Client prospecting and sales- Strategic Partnership Outreach- Oversight of company P&L

Petach Tikvah

- Managed a team of four compliance employees- Reorganized systems for increased efficiency- Oversaw client support/CRM - Defended all chargeback claims

Tiberias, Israel / Rishon Letzion, Israel / Ramla, Israel

- Raised and trained Israeli Mounted Police Force horses- Translated confidential deals and discussions

Software Engineering, Computer Software Engineering

Software Engineering Bootcamp covering the following: - Agile Development - Project Management - Trello - Best UI/UX Practices - HTML.

Education record

Activities and Societies: Student Association Senator, Alpha Phi Omega (Co-Ed Community Service Fraternity), Hillel, ChabadDual Major.

Honors/Regents High School/Secondary Diploma Program, Graduated

Activities and Societies: Symphonic Band, Wind Ensamble, Marching Band

Hebrew Language And Jewish History, 11

Activities and Societies: Study Abroad Included: *Frequent Tiyumlim (Tours/Field Trips) - visiting the historical sites we were learning.