R. Brian Albert Email & Phone Number

Direct all aspects of the strategic and operational management of the marketing and communications, as well as significant input into the public relations functions for this respected hospital, the only Connecticut hospital to recently be named one of the Top 100 Hospitals in the United States two years consecutively. In collaboration with executives and senior level managers across the organization, develop a sophisticated, integrated multi-media internal and external communications strategy which includes traditional marketing, digital marketing, television and radio commercials, media buying, search engine marketing, website design, social media (Facebook, YouTube) and advertising/marketing/website/communications content development. Plan and manage a yearly budget of over $2 million. Consistently deliver a high level of creative content with exceptional execution, providing the hospital with strong return on investment (ROI). Select, train, manage, motivate and evaluate staff. Manage relationships with multiple agencies and freelance talent. Sought after within the hospital to participate in new initiatives. Key contributor to multiple committees.

Middletown, Ct

Served as the communications advisor/consultant to multiple hospital departments as part of an overall hospital-wide effort recognizing the importance of communication and marketing in the evolving healthcare environment. Planned and executed creative, effective strategies to bring positive publicity to the work of the departments. Coordinated work of outside agencies.

Middletown, Ct

Performed diverse marketing, communication and technological functions which supported the mission of the hospital and enhanced its outreach to the community. Increased desktop publishing capabilities. Trained Nursing Supervisors in media relations.

Hartford, Ct

Performed multiple communications and public relations functions – working with both internal and external audiences. Wrote, edited and produced content for communication, marketing and fundraising objectives.• Internal Communications –Wrote, published and coordinated printing of biweekly system-wide newsletter. • Spokesperson – Served as primary spokesperson for the hospital in the absence of Media Relations Director, including during a crisis which received extensive national coverage.

Master Of Business Administration - Mba, Health/Health Care Administration/Management, 3.87 Gpa

B.S., Communications