I oversee marketing, sales, and communications for a multi-disciplinary performing arts presenter in Houston, TX with a near-$10M annual budget. Each season features roughly 30 different productions. Successes include—Revenue & Audience Turnaround- Increased average capacity sold by 30%, from a 50% pre-pandemic to 80% in 23/24 (a season that began with 19 sold out performances).- YOY revenue records.- Overhauled revenue projections, pricing, marketing, sales, and digital strategy.New Membership Program- With Director of Development, designed and launched a novel and highly successful membership program. Loyal buyers HH households has increased 254% in less than two years, outpacing subscription metrics covering the last decade. Brand Strategist- In 2022, lead the development and implementation of a new name and visual identity for the organization. All engagement metrics continue on an upward trend. (Website visits up 30% YOY, etc.)Digital Strategist- Led conversion of ticketing and fundraising databases to the Spektrix CRM in 2021, including website integration.- Launched new websites in 2019 and 2023, including significant revenue-boosting upgrades.

Orchestral music, messaging, marketing, branding, loyalty programs, and organizational strategy are all in my wheelhouse. Everything's connected when you're talking about doing real and meaningful work. Clients include: Cincinnati Symphony Orchestra, St. Louis Symphony Orchestra, Cincinnati Opera, Detroit Symphony Orchestra, Boston Athenaeum, Pittsburgh Symphony Orchestra, May Festival