Robby Benson Torres Email & Phone Number

Dubai, United Arab Emirates

Create, edit and proofread copy for the airline catering service menu of Emirates, specifically the description of each dish, from first class to economy down to the lounge menusProofread menus before printingCoordinate with the clients for content creation and revisions, whenever necessaryEnsure timely turnover of materials to the graphic designers for layout and ultimately, to the printerCompose Search Engine Optimization (SEO) articles for online publication for the UAE Yellow PagesProvide engaging copy for the in-house print advertisement materials of Emirates Printing Press, for publication in several print materials in the United Arab EmiratesProvide content for print and digital marketing materials of other clientsReport directly to the General Manager

Source and prepare high-quality baking ingredients for every recipe to ensure product consistencyEnsure recipe steps are followed properly especially oven temperature and baking timeProduct packaging and costingSell the products online through different social media platformsTake photos of products for social media publishingMaintain social media accounts of the bakeshop to keep customers engagedFollow and observe kitchen sanitation standards at all times by maintaining cleanliness of the kitchen andbaking equipment and utensils to ensure the quality of productsEnsure products are delivered to customers properly through delivery services available online

Dubai, United Arab Emirates

Create, edit and proofread copy for the airline catering service menu of Emirates, specifically the description of each dish, from first class to economy down to the lounge menusProofread menus before printingCoordinate with the clients for content creation and revisions, whenever necessaryEnsure timely turnover of materials to the graphic designers for layout and ultimately, to the printerCompose Search Engine Optimization (SEO) articles for online publication for the UAE Yellow PagesProvide engaging copy for the in-house print advertisement materials of Emirates Printing Press, for publication in several print materials in the United Arab EmiratesProvide content for print and digital marketing materials of other clientsReport directly to the General Manager

Makati City, Philippines

Wrote articles for the columns of Johnny Litton (Chairman of Jayelles Holdings) which were published in different dailies and magazinesDeveloped articles for different clients in real estate, hospitality, food, fashion and construction industries, among many others, for marketing purposesCreated press releases and press kits for distribution to different publicationsGenerated articles on social events for various publications, highlighting prominent personalities in the PhilippinesParticipated in brainstorming activities for various PR activities for different clientsAssisted the Jayelles events team during PR eventsReported directly to the Chairman of the company

Bonifacio Global City, Philippines

Managed clients' digital advertising projects for different products including Fast-Moving Consumer Goods (FMCG) as well as a leading automobile brandCoordinated day-to-day activities for various digital advertising platforms such as Facebook, Twitter, websites and microsites between client, creative and technical teamsEnsured that clients' expectations are met and exceeded in a timely mannerCreated social media calendars for different accounts to ensure to keep the target market updated with the brandsGenerated reports on the performance of various online, on-ground and other activities to promote different brandsWrote the copy for some digital marketing posts online as well as contest mechanics, whenever necessaryReported directly to the Business Unit Director

Makati City, Philippines

HIP - the magazine arm of the Philippine Daily InquirerExcelled in the center of the entire editorial production process for the monthly/bi-monthly issues of different magazines by ensuring everything is within the strict deadlinesAssigned topics to freelance writers, edited and proofread articles, participated in brainstorming for the next issues and design conceptualization for the layoutStayed on top of photo shoots by booking models, cover personalities, photographers, stylists and make-up artists and ensured that each shoot adhered to the initial plans and themesWrote articles for GAME!, Northern Living and Southern Living as well as for other in-house publicationsPrepared budget projection and actual budget reports for the editorial expenses of the magazinesReported directly to the Editor-in-Chief/Managing Editor/Editorial Director

Spi Global, Parañaque City, Philippines

A proactive member of an outsourced and dedicated centralized electronic and offline help desk for Elsevier journals based in Shannon, IrelandResolved queries within eight hours by providing comprehensive support to authors, editors and/or reviewers via telephone or email correspondenceAssisted users regarding system functionalities for specific roles in the journal publication processReported directly to the Project Leader of the corresponding shift

Bs Development Communication, Development Journalism

Education record

Education record

Certificate In Professional Baking And Pastry Arts, Baking And Pastry Arts/Baker/Pastry Chef, 1.56

Professional in-house training towards becoming a pastry chef