* Lead the digital marketing team in developing and executing strategies to help accelerate brand growth, drive acquisition of new customers, increase engagement with existing customers, and bolster brand equity* Own test and learn plan for digital projects & conversion media including paid media, email, SMS, SEO, and other digital marketing efforts supporting DTC, wholesale & Amazon business units* Manage budget and media mix allocation, regular performance forecasting and optimizations and channel-level planning* Collaborate with brand marketing to develop campaigns, performance recaps and learnings, presenting to cross-functional teams and senior leadership* Lead planning, execution, and analysis of SEO programs and campaigns* Use consumer insights to inform decisions on customer targeting and segmentation* Grow and maintain the customer database through the development of acquisition, retention, and reactivation strategies centered around effective lifecycle management* Provide data-driven insights into campaign performance, channel initiatives, and consumer dynamics using existing data, internal research, and market insight platforms* Foster success as a proactive thought partner, anticipating the business cycles and developing actionable plans* Develop team talent and provide opportunities for growth * Manage external agency relationships

Brevity is a luxury travel app for the modern traveler. With custom and completely personalized itineraries backed by data, we simplify pre-trip planning to maximize members' ability to immerse in any destination. Skip the stress of searching through endless options. We'll help you hit the ground running. • As one of the first hires at the startup, I developed the brand from the ground up, launching the MVP in the App Store and to our target customers• Crafted the company's go-to-market strategy, customer journey maps and ongoing omni-channel marketing plans • Launched the brand with a social-first campaign entitled "Immerse Yourself" featuring 3 tastemakers from distinct creative industries in 3 diverse cities, showing how Brevity customizes each traveler's journey to find moments of true immersion. The campaign gained over 3M impressions.• Responsible for all marketing, PR and social media including managing a team of 4 and outside agencies

• Built a comprehensive content strategy from the ground up that leveraged customer insights to increase brand relevancy, traffic and engagement• Crafted a content calendar that outlined key messages, stories and channel plans• Full ownership of organic social media channels which included creating and delivering a transformative brand strategy to significantly increase engagement• Managed a team of 2 social media managers

• Created omni-channel launch plans for 8 new owned brands in 9 months designed to drive awareness, engagement and preference for BB&B• Developed a digital-first, customer-inspired content strategy for each brand• Worked closely with cross-functional teams and channel owners to deliver the content to the appropriate channels and customer segments• Explored new and innovative platforms and partners to connect brands to relevant audience• Managed a marketing budget of $15.5M and a team of 2 associate marketing managers

• As the team leader for swim marketing, I owned all marketing channels for the swimwear category, reporting to the CMO of L Brands• Defined the marketing content strategy for the swimwear category on site and across all owned, earned and paid marketing channels, including social media (97MM followers), email (22MM customer file), mobile app (1.7MM unique monthly users), and digital advertising• Launched & grew @VSswim Instagram community from 0 to 35k followers in less than 5 months• Swim category consistently saw the top performing emails and social posts

• Curated a travel blog with original photos, stories and guides to cities around the world• Wrote articles on places to see, the best food to eat, standout experiences and everything along the way• Managed the Instagram account @TheVacationista featuring original photography and captions

• Developed comprehensive annual communication plans for a roster of high-profile luxury retail clients• Planned and executed multiple monthly events, from store openings to black tie fundraising galas• Served as agency-lead for influencer relationships and managed multi-faceted campaigns across clients• Wrote press releases, backgrounders and social media content for the clients and the agency• Supervised junior account executives and interns

• Owned the briefing and execution of all marketing communications, including our website, email (~700 campaigns annually), digital advertising ($3.5M spend) and direct mail (20 campaigns annually)• Wrote copy for all owned and paid channels (website, email, direct mail, social media, blog and paid ads), maintaining brand voice throughout all content• Managed a marketing budget of $8M and oversaw a team of three across marketing/creative• Supervised external partners including Salesforce Marketing Cloud, LiveClicker, Bounce Exchange andDigitas to implement strategies which helped grow email revenue by +55% and our customer list by 48%

• Responsible for real-time traditional and social media monitoring for client coverage• Created routine comprehensive reports and recommendations to clients• Facilitated strategic partnerships between clients, in uencers & media contacts using Cision• Trafficked all PR samples to pitch to editors & secured editorial placement in Vogue, GQ & more• Created content and informed strategy for the agencies’ social media sites

• Set and monitored media alerts to gather all press clips for clients in major online, short and long-lead publications• Created content and strategy for the agency's social media channels, leading to a 150% increase in followers• Assisted with incoming stream of celebrity gifting for the models we represented

• Developed new marketing materials for clients SMS Assist and the City of Chicago, including sales decks, logos and overall branding standards, email campaigns, website content, press releases and strategic communication timelines• Created content and strategy for clients’ social media sites, leading to increased followers, views and mentions • Hired, trained and coordinated a team of six interns• Succeeded in making myself invaluable to the company and was promoted to a paid position following the conclusion of a summer internship

• Conducted primary and secondary research to identify trends in the youth and young adult market• Developed a new product concept for the client based on these insights to fill the gap in their offerings to this market • Devised a comprehensive strategic plan for launching and promoting the new concept• Fully branded the retail concept, including logo design and all creative executions

• Covering sorority and campus events for the blog through creative articles including original photography• Representing the organization and promoting events via social media platforms

• Assisted fashion editors and stylists from major magazines in selection of clothes for editorial shoots• Collaborated with the director of public relations to create a cohesive brand strategy• Merchandised & managed the showroom, including tracking inventory of samples & making editor appointments • Organized press clips and analyzed advertising value equivalence for editorial space gained by our efforts

• Composing compelling stories on topics and events relevant to sorority and fraternity communities• Representing the campus and the publication by acting as a liaison between Greek and non-Greek communities• Focusing columns on lifestyle topics including style, trends, dining and various events