Bruce Warren Email and Phone Number
Toronto, ON, CA
Bruce Warren's Location
Greater Toronto Area, Canada, Canada, Canada
Bruce Warren's Contact Details
Bruce Warren work email
- Valid
- Valid
- Valid
- Valid
Bruce Warren personal email
n/a
Bruce Warren phone numbers
About Bruce Warren
I am a technology executive with over 20 years of international experience in marketing, product management, business development and corporate planning. I like solving tough problems and building high performing teams.
Bruce Warren's Current Company Details
Kev Group
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Scale up SaaS Marketing Leader | SVP Marketing
Toronto, ON, CA
- Website:
- kevgroup.com
- Employees:
- 217
Bruce Warren Work Experience Details
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Scale Up Saas Marketing Leader | Svp MarketingKev GroupToronto, On, Ca
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Chief Marketing OfficerSecurity Compass Jul 2020 - PresentToronto, Ontario, Ca -
Founding MemberToronto Revenue Collective Jan 2019 - PresentNew York, Ny, UsThe Toronto Revenue Collective is a private members-only organization consisting of top senior commercial leaders in the Ontario area. Our community is designed to support the professional development of revenue leaders at high growth companies, facilitate the sharing of best practices, and serve as a trusted private community where Members can openly discuss business critical issues. -
Chief Marketing OfficerTrustarc Sep 2018 - Jul 2020San Francisco, Ca, UsTrustArc is the leader in privacy and data protection solutions and offers an unmatched combination of innovative technology, services and TRUSTe certification solutions. CMO at Nymity Inc from 2018 to 2019Nymity acquired by TrustArc in 2019. On the deal team with responsibility for Sales and Marketing due diligence. Reporting to the CEO with responsibility for all aspects of marketing including Demand Generation, Product Marketing and PR/Communications. -
Vice President, Global MarketingTradegecko Jan 2017 - Sep 2018Singapore, Toronto, Manila, SgOur vision is to help every commerce entrepreneur to build the business of their dreams. We started TradeGecko for the sole reason to assist small businesses, the makers and creators do what they love and that purpose is still at the heart of everything we do. We want to help the entrepreneur running a brewery, a fashion label or a whiskey flavoured toothpick company to get out of spreadsheets and stock-takes and go back to doing what they love; creating and scaling their business.TradeGecko lets SME wholesalers and distributors manage their entire sales & supply chains in one beautiful software-as-a-service solution.Cloud based inventory and order management platform for SMEsUsers can manage inventory, orders, sales, relationships and more - integrate with world-class accounting, point-of-sale and ecommerce solutions, and get indepth business intelligence into their sales & supply chain.We give the power of Walmarts supply chain management to SMEs. -
Senior Vice President, Product MarketingAlida Oct 2014 - Dec 2016Toronto, Ontario, CaVision Critical (rebranded as Alida) provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight.Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need.Hundreds of high-performing companies use Vision Critical’s technology to build better products, deliver better services and achieve better business outcomes.Reporting to the Chief Operating Officer, responsible for all aspects of product marketing globally.- Scope of the role includes all core functions of product marketing including competitive/market analysis, business planning, go to market strategy, product positioning & packaging, and pricing for Vision Critical’s Customer Intelligence platform- Developed the go to market strategy and defined new industry specific solutions to address the company’s core market verticals including new buyer positioning, packaging and pricing resulting in first year revenues in excess of $2M- Led global, cross-functional effort on building user and buyer personas for new role and industry targets - Managed team of six product marketers in four office locations in North America- Co-chair of Product Strategy Board responsible for setting the product direction for the company -
Vp, Product & International MarketingInmoment Sep 2013 - Jun 2014Salt Lake City, Utah, UsReporting to the Chief Marketing Officer, responsible for all aspects of product marketing globally and all marketing functions for International division (all countries outside of North America).- Full scope product marketing responsibility including: business case development, roadmap development, sales tools and collateral, customer presentations, product positioning/ packaging/pricing and P&L management- Responsible for Marketing Insights consumer research on key industry verticals- Business lead for B2B product offering globally- Managed a team of 4 people in Product and International Marketing in North America and the UK- Overall responsibility for all global marketing activities including product marketing, PR and communications, marketing campaigns, website and corporate graphics design -
Vp, MarketingInmoment Nov 2010 - Sep 2013Salt Lake City, Utah, UsReporting to the Chief Customer Officer, responsible for marketing of customer experience management product line including customer feedback, employee engagement and social media marketing solutions- Overall responsibility for all Empathica global marketing activities including product marketing, PR and communications, marketing campaigns, website and corporate graphics design- Built marketing organization from 2 FTEs to 10 FTEs and wrote business case for increased marketing spend to support aggressive growth objectives for company- Developed strategy and tactical plan for complete rebuild of the company’s web presence including corporate website and all social media outposts including LinkedIn, Facebook, Twitter, etc.- Implemented full lead management process including Salesforce.com and Eloqua marketing automation integration, new processes and content-driven strategy to nurture leads through the buying cycle- Responsible for sales training and ongoing sales enablement across North America, Europe and Asia Pacific for team of 10 sales reps and 3 inside sales- Grew inbound leads by over 350% from 2010-2011 through new marketing campaigns- Lead business deal team for successful acquisition of Empathica by Mindshare Technologies (now InMoment) in 2013
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Senior Director, Product MarketingInmoment Nov 2009 - Nov 2010Salt Lake City, Utah, UsReporting to the VP, Products, responsible for product marketing for portfolio of customer experience management product line including customer feedback, employee engagement and social media marketing solutions. Responsible for full range of product marketing activities including positioning, collateral development, pricing, product roadmap, partner analysis, business case development, etc.- Developed business plan for $6MM USD debt/equity funding round in 2010- Deal support including client pitches, proposals and supporting materials for deal sizes in the range of $200K to > $3MM USD- Wrote business plan and go to market strategy for GoRecommend (http://www.inmoment.com/products/social-advocacy-reviews/) a social media recommendation tool for Facebook and Twitter. Wrote the patent application and the product was awarded a US patent in 2013.
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Director, Product MarketingCritical Path, Inc. Sep 2005 - Nov 2009San Mateo, Ca, Us- Business owner for the Messaging and Anti-Abuse solutions portfolio including email, anti-abuse solutions, and value-added services.- Deal support for global sales force with field offices in EMEA, North America and APAC. Duties include deal analysis, customer presentations, competitive intelligence, price list development, and sales training.- Event marketing at key industry events including CTIA and Broadband World Forum. Responsible for analyst briefings to support new product launches (conducted over 25 analysts briefings in 2007 to support Memova Messaging version 8.0 launch).- Partner management responsibility for anti-abuse partners including Kaspersky, Symantec, Mail-Filters and Cloudmark. -
Senior Product Manager, Premium ServicesAol Canada Inc. May 2003 - Aug 2005New York, Ny, UsReporting to the Vice President, Netscape and AOL Enhanced Services, responsible for program management of enhanced services across the AOL and Netscape product portfolios through the product lifecycle from business planning to execution and ongoing product development. Grew enhanced revenues from product inception to a run rate in the single digit millions USD in two years.- Business owner for AOL Max product from 2004-2005. AOL Max is an Internet software product that runs over the top of any high-speed connection. Grew revenue and profit from launch to a multi-million-dollar business. Product owner for all safety and security products across AOL and Netscape services. Responsibilities included business development for new services (e.g. McAfee security services, spyware protection, etc.), requirements development and management of cross-functional teams on product deployment. Led team that established AOL as the leader in online safety and security in the Canadian ISP market.- Program manager for AOL Mobile services in Canada. Focused on extension of the AIM (AOL Instant Messenger) brand in the mobile space with several services in market. Responsibilities included carrier sales, product management and working with US cross-functional teams on new product development.- Managed business development function within Premium Services group with two direct reports.- Worked on team to launch Netscape ISP service in 2003. Products launched included the Netscape Accelerated Internet Service (web accelerator for dial-up) and Unlimited Internet Service. Role included strategic assessment of market opportunity, competitive positioning and go to market strategy. -
Management Consultant (Full Time Contract)N5R.Com Sep 2002 - Apr 2003Toronto, Ontario, Ca -
Corporate Development ConsultantYahoo Jan 2002 - Aug 2002Sunnyvale, Ca, UsReported to the Senior V.P. & Managing Director, Yahoo! Europe and the CEO of Yahoo! Germany- Brought in to perform due diligence on a potential sales force merger between Yahoo! Germany and another large German media company. Performed competitive analysis, profit and loss projections, and strategic rationale for a merger. The final recommendation to develop the sales force organically and forgo the merger was presented to US and European senior management. Worked with German Managing Director and Sales Director on the development of a new sales strategy around geography and industry verticals and additional resources were deployed to build the sales force.- Business planning for the development of the new Yahoo! Europe ecommerce portal. Work included competitive analysis, technical assessment, Pan-European integration and go to market strategy. -
Product ManagerCelador International (Producers Of "Who Wants To Be A Millionaire?") Apr 2000 - Jan 2002Reported to the Director, Digital Platforms responsible for all aspects of business development and product management including strategic planning, vendor negotiations and service development/management.- Launched two new digital platforms for the “Who Wants to Be a Millionaire?” brand: PDA (personal digital assistants) and seat back video in airplanes.- Managed product and business development functions within Celador for all “Who Wants to Be a Millionaire?” digital opportunities with one direct report- Responsibilities included: market entry strategy, vendor negotiations/contracts and full life cycle product management.
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Management Consultant (Full Time Contract)Aetna Jun 1992 - Aug 1998Hartford, Connecticut, UsManagement Consultant (Full-time Contract)- Reported to the VP Finance/CFO. Provided management consulting services on a variety of projects including I.T. support for Finance, systems analysis and financial reporting requirements.- Served as Assistant Editor on creation of a training manual and course for Aetna Information Technologyprofessionals. The course was delivered to over 100 employees over a 12-month period.- Worked on cross-functional team to implement a new financial and management reporting system. Project involved assembling reporting requirements, creating RFPs (request for proposal), interviewing vendors, and systems implementation.
Bruce Warren Skills
Product Management
Business Development
Marketing Strategy
Social Media Marketing
Management
Product Marketing
Digital Marketing
Strategy
Partner Management
Mobile Devices
Marketing
Online Marketing
Leadership
Business Planning
Contract Negotiation
Business Strategy
Market Research
Competitive Analysis
Team Leadership
Cross Functional Team Leadership
B2b
Go To Market Strategy
Customer Insight
Telecommunications
Strategic Partnerships
Analytics
Saas
Product Development
Lead Generation
Crm
Start Ups
Customer Relationship Management
Enterprise Software
Salesforce.com
Bruce Warren Education Details
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Northwestern University - Kellogg School Of ManagementMarketing -
London Business SchoolStrategy
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Dalhousie UniversityEnglish Major; History Minor
Frequently Asked Questions about Bruce Warren
What company does Bruce Warren work for?
Bruce Warren works for Kev Group
What is Bruce Warren's role at the current company?
Bruce Warren's current role is Scale up SaaS Marketing Leader | SVP Marketing.
What is Bruce Warren's email address?
Bruce Warren's email address is br****@****cal.com
What is Bruce Warren's direct phone number?
Bruce Warren's direct phone number is +141666*****
What schools did Bruce Warren attend?
Bruce Warren attended Northwestern University - Kellogg School Of Management, London Business School, Dalhousie University.
What are some of Bruce Warren's interests?
Bruce Warren has interest in New Technology, Children, Education, Art, Literature, Agile Development, Poverty Alleviation, Golf, Social Media Marketing, Mobile Technologies.
What skills is Bruce Warren known for?
Bruce Warren has skills like Product Management, Business Development, Marketing Strategy, Social Media Marketing, Management, Product Marketing, Digital Marketing, Strategy, Partner Management, Mobile Devices, Marketing, Online Marketing.
Who are Bruce Warren's colleagues?
Bruce Warren's colleagues are Amber Gamamou, Barb Sullivan-Croucher, Sophia Adam, Amandeep Singh, Akshara Sabharwal, Shourya Malhotra, Bibha Das.
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