Richard Cacciato Email and Phone Number
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I am an experienced leader and team builder who has launched bricks & mortar and digital businesses. Prior to Flippit I spent 20+ years advising startups, CMOs and CEOs on digital and business strategy, helping identify and implement breakthrough approaches to customer engagement using digital to drive business. I combine the discipline of working at blue chip Fortune 100 companies—Procter & Gamble and Bristol-Myers Squibb—with the agility and creativity required in entrepreneurial businesses. I started my career in finance in Europe where I grew up, have experience in M&A, marketing, business development, as well as general management with expertise in digital and mobile marketing on the client, agency, and technology side. Flippit was incubated through Blue Iceberg, the digital consultancy I founded with my wife and business partner. Yale BA, Columbia MBA. Chairman of Procter & Gamble Alumni New York Chapter. Eagle Scout with Bronze Palm. Fluent in Italian, French, and German, conversational Spanish.
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S4MNew York, Ny, Us
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Chairman And Co-FounderFlippit Jan 2022 - PresentNew York, Ny, UsEach day, across the US, thousands of travelers are forced to surrender personal property identified as prohibited at TSA security checkpoints, making them angry and frustrated. This an exasperating experience which contributes to the stress of traveling. Flippit enables travelers to keep these personal possessions by sending them to designated address for a fee, applying patent-pending smartphone technology to make the process fast and painless. -
PartnerBlue Iceberg 2015 - PresentNew York, Ny, UsAssist in digital strategy engagements and business development for Blue Iceberg, advise startups, and have consulted with European tech companies on their US market entry strategies. Currently in the process of incubating a technology startup. -
Board MemberP&G Alumni Network - Nyc Chapter 2004 - PresentCoordinate New York Chapter of the P&G Alumni Network, organizing events and sponsorships. Current Board Chairman. -
General Manager, UsaS4M 2013 - 2015Paris, Ile-De-France, FrLaunched US subsidiary of S4M, a French global provider of a SaaS mobile ad attribution platform, delivering general management, marketing, business development, hiring, and agency selection oversight. S4M's technology enables advertisers and agencies to monitor and optimize their mobile ad campaigns with a highly accurate end-to-end solution specifically developed for mobile. • Developed case studies and sales presentations demonstrating the effectiveness of mobile advertising using S4M technology.• Introduced and presented S4M to key mobile players including GroupM (WPP), Interpublic, and Publicis.• Identified key enhancements to adapt to US market including: • Initiated accreditation of S4M by the Media Rating Council, a key step in the process of establishing credibility in the US market. As US point person, interviewed auditors, hired Ernst & Young to perform MRC Accreditation Audit, and initiated the audit process which is a multinational endeavor. Accreditation was completed in 2016. -
Co-Founder, Chief Strategist, Chief Marketing OfficerBlue Iceberg Interactive 1999 - 2013New York, Ny, Us• Built, inspired, and retained a cohesive team of in-house strategists, designers, and developers to provide digital strategy, web development and digital marketing. Blue Iceberg was named a “Top Agency” by BtoB Magazine for four years running.• Strategy lead on engagements for clients such as Kantar Media, Euro RSCG/Havas, Staples, 3M, LexisNexis, Foreign Affairs magazine, Zagat, US Dept. of Energy, UNICEF. • Formed strategic alliances with other agencies to develop new business jointly.• Initiated discussions with Havas for acquisition of a 51% share in Blue Iceberg.
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Vice President, Marketing & SalesYates Furniture Systems Corp. 1991 - 1998• Executed management buyout from investors; restructured company, rationalizing product lines and reducing fixed overheads by 65%.• Built national sales force and created all marketing programs and materials from concept to execution. Launched award-winning yatesfurniture.com website in 1995-96.• Covered diverse array of clients in entertainment, financial services, telecommunications and consumer products, including Bloomberg, MTV, GTE, Forbes, and Best Foods. Revenue CAGR: 21%.
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Associate Product Manager, Excedrin, Bristol-Myers ProductsBristol-Myers Squibb 1989 - 1991Lawrence Township, Nj, Us• Delivered product management on Excedrin analgesic brand.• Co-managed national launch of Aspirin-Free Excedrin line extension.• Developed and executed promotions, including: “Excedrin Tax Day” campaign, MLB promotions, National Headache Foundation endorsement. -
Strategic Planning Manager, Bristol-Myers ProductsBristol-Myers Squibb 1987 - 1989Lawrence Township, Nj, Us• Developed strategic plans, including forecasts, for Bristol-Myers Squibb’s OTC Drug division.• Structured M&A deals ranging from $25 million to $2 billion, and concluded successful acquisition of Therapeutic Mineral Ice.• Developed OTC Pharma strategic industry assessment with McKinsey & Co.
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Financial AssociateBristol-Myers Squibb 1986 - 1987Lawrence Township, Nj, Us• Identified and evaluated acquisition candidates for the BMS Consumer Products Group.• Developed strategic Household Cleaning Products industry assessment for The Drackett Company.• Performed stock pricing evaluation analysis for BMS Board of Directors.
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Financial AnalystProcter & Gamble Dec 1984 - Dec 1986Cincinnati, Ohio, Us• Oversaw financial control for seven Procter & Gamble Italia brands worth $65+ million in sales, including market leaders Mastro Lindo (Mr. Clean), Ace Bleach, Lenor (Downy) fabric softener, Camay, Monsavon, Zest soaps at P&G Italia S.p.A., P&G’s second most profitable subsidiary worldwide.• Developed PC-based forecasting model with brand P&Ls by SKU.• Served as European coordinator for Camay Bath & Shower Foam rollout.
Richard Cacciato Skills
Richard Cacciato Education Details
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Eugene M. Lang Entrepreneurship Center At Columbia Business SchoolEntrepreneurship -
Columbia Business SchoolInternational Business And Finance
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Yale UniversityStudies In Computer Science And Pre-Med
Frequently Asked Questions about Richard Cacciato
What company does Richard Cacciato work for?
Richard Cacciato works for S4m
What is Richard Cacciato's role at the current company?
Richard Cacciato's current role is Serial entrepreneur and co-founder of a travel-related startup.
What is Richard Cacciato's email address?
Richard Cacciato's email address is rc****@****erg.com
What is Richard Cacciato's direct phone number?
Richard Cacciato's direct phone number is +121233*****
What schools did Richard Cacciato attend?
Richard Cacciato attended Eugene M. Lang Entrepreneurship Center At Columbia Business School, Columbia Business School, Yale University.
What skills is Richard Cacciato known for?
Richard Cacciato has skills like Strategy, Digital Marketing, Marketing Strategy, Integrated Marketing, Digital Strategy, Online Advertising, Marketing, Competitive Analysis, Analytics, Management, Product Management, Market Research.
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