Ricky π¨π»βπ§ Cadden Email and Phone Number
Ricky π¨π»βπ§ Cadden work email
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Ricky π¨π»βπ§ Cadden personal email
Ricky π¨π»βπ§ Cadden phone numbers
I've built digital marketing programs from the ground up for major brands including 90+ year-old retailer, a mobile travel app, one of the top 4 U.S. wireless carriers, and one of the best online learning platforms on the planet.I believe that technology should enrich and enable real life, and I believe that data is the key to doing anything extraordinarily. I'm a storyteller, an analyst, an operations manager, and a digital architect. I have in-depth experience in building a strategy, identifying the tactics, and executing on both, measuring and reporting performance along the way. I've been featured in TechCrunch, Fortune Magazine, and Engadget.For 4 years at Symbian-Guru, I saw monthly traffic reach 500,000, managed a remote team around the globe, hosted a video podcast that I shot and edited on my phone, and failed spectacularly at launching a forum. At RadioShack, I took over a fledgling social practice and laid out the processes and strategies to re-engage fans and employees alike of a 90+ year old retailer. I launched an internal training academy, an employee advocacy portal, and a digital campaign to support the Super Bowl ad that AdAge said "won the Super Bowl". I concepted and executed the company's most successful Cyber Monday event ever, and was so successful Twitter Ads made it a case study.At TripCase, I revamped the social presence of one of the world's leading travel apps, and built an email marketing program to engage our users and shift their behavior towards more rewarding interactions. I also launched our website in 8 additional languages and overhauled our SEO strategies. At Sprint, I oversaw our newsroom, and managed our @SprintNews twitter account, along with advising top executives on their social media presence. At Develop, I managed all of our marketing activities across email, social, web, etc. before we became part of Skillsoft.At Balcom, I bring all of this experience and knowledge to our incredible clients.
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Director Of Digital StrategyBalcom Agency Nov 2021 - PresentFort Worth, Texas, UsResponsible for guiding the overall strategic direction for the full list of clients, with a focus on an integrated approach across all digital channels (including both paid and organic efforts). I also serve as the internal agency subject-matter expert for projects including CRM, data, email, marketing automation, landing pages, and SEO. Additionally, I lead the digital analytics team in developing and implementing strategies and insights and work closely with the media, social, web, creative and account management teams to identify client KPIs, opportunities and objectives. I work closely with our top clients and play a key role in new business development through research, strategy development and presentations.Lead a team to support, facilitate and enhance digital marketing effortsCollaborate with internal teams to identify campaign and channel-specific goals and build an infrastructure to measure performance and optimization opportunitiesOversee the reporting process and encourage compelling analytical stories with a clearly defined data strategy, consistent tracking and insightful analysisInitiate agency-wide digital education opportunities, including trainings, lunch and learns, certifications and conferencesSupport biz dev efforts for new and existing clients through digital research, analytically based recommendations and trend awareness
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Marketing DirectorDevelop Feb 2020 - Oct 2021As Marketing Director, I manage B2C marketing across paid, owned, and earned channels, including social, email, search, and display. Responsible for achieving awareness, reach, and revenue goals through effective inbound and outbound content and marketing programsβ’ Joined the team in stealth mode pre-launch with a blank slate to build our marketing and content strategy and execution from the ground up, including owned, earned, and paid channelsβ’ Own go-to-market strategy and execution for initial brand launch, as well as subsequent product launches, across PR, social, paid, partner, and email channelsβ’ Manage annual paid advertising budget across social, display, and search with continuous optimizationβ’ Built email program to onboard and nurture contactsβ’ Identified and onboarded external paid media and SEO agencies to lower costs, increase performance, and save time
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Manager, Digital CommunicationsSprint May 2017 - Feb 2020Overland Park, Kansas, UsResponsible for executive social media at the corporate communications level, including @SprintNews and advising senior level executives on their social media presence. Also manage the Sprint newsroom and work with team on other employee social comms initiatives. -
Manager, Corporate Communications Social MediaSprint Sep 2016 - May 2017Overland Park, Kansas, UsResponsible for managing @SprintNews, as well as assisting our senior level executives with their social media presence. I'll use social media to support ongoing launches, company initiatives, and issues in the fast-paced wireless industry.
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Digital Content Manager, Traveler ExperienceSabre Corporation May 2014 - Aug 2016Southlake, Texas, UsAt Sabre, I was responsible for all of our traveler-facing marketing across social, email, and web.> Implemented social content strategy and content planning process - Increased weekly social impressions by 70%, increased web traffic via social by 25%> Launched email program with monthly newsletter and nine trigger-based emails to lift engagement - Achieved open rate 90% over goal within 12 months> Onboarded and partnered with SEO agency to overhaul marketing site and increase organic search performance - Increased organic search traffic by 115% YoY - Increased total keywords ranking in top 20 results by 1800% YoY> Managed marketing website content and design - Recruited internal writers from various departments to contribute to blog - Oversaw launch of marketing website in eight additional languages (Spanish, Portuguese, French, Italian, Korean, Japanese, Simplified Chinese, and Traditional Chinese)I also managed B2B marketing, including event-related emails, landing page copy and design, and coordinating with corporate communications team. Worked with Silverpop/IBM Marketing Cloud, Salesforce, iContact, ExactTarget, SproutSocial, WordpressCertified in Silverpop/IBM Marketing Cloud -
Senior Manager, Social MediaRadioshack Oct 2013 - May 2014At RadioShack, I managed, developed, and executed key social media campaigns to deliver innovative programs that increased brand awareness, positive sentiment, and engagement. I also collaborated with cross-functional teams throughout the marketing organization, and managed internal and external partners to strategically develop unique campaigns and tactics. > Implemented social content strategy and management processes - Oversaw content creation, including copy, creative, video, and onsite/instore signage - Selected and onboarded external agency for nights/weekend coverage of social channels, and also assisted managing an in-house customer care representative exclusively for social channels - Managed social execution for 2014 Superbowl ad across owned, earned, and paid channels> Designed and launched company-wide Social Media Academy internal training program - Conducted in-person Corporate Office training for 100 employees - Led training for Regional and District Managers at annual summit - Adapted and rolled out e-learning training for 20,000+ store employees across the country> Partnered with agency to build and launch the RadioShack Inner Circle associate/influencer portal - This program encouraged 20,000+ store employees to share company-branded content on their personal social channels - Portal also served as a self-service channel for external influencers, bloggers, and press> Built an on-site Social Video Studio to increase video production and reduce costs - In 2013, created over 50 videos highlighting new products and services - Reduced cost of individual video production by 86% and decreased total time from 14 days to 3 days
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Social Media ManagerRadioshack Mar 2011 - Oct 2013Responsible for humanizing and representing the RadioShack brand. I support the customer experience by developing content and marketing programs that drive awareness, consideration and purchase. I also work to implement the corporate social media strategy by listening, evaluating, planning, organizing, managing, and contributing to all social media channels. This includes Twitter.com/RadioShack, Facebook.com/RadioShack, Foursquare.com/RadioShack, and other platforms.
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Inventory SpecialistRadioshack Jul 2010 - Mar 2011Assisted Merchant team by managing inventory levels in RadioShack's distribution centers, ordering additional inventory to match forecast, and allocated inventory to stores to ensure appropriate in-stock levels and to support forecasts/sales. > Provided reporting for merchant team on store and distribution center inventory levels, sell-through rates, recommended replenishment orders, and end-of-life products> Managed relationship with vendors to ensure orders were placed and delivered on-time> Maintained product information database, including pricing and EOL status
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Store ManagerRadioshack Jun 2009 - Jun 2010Directly responsible for retail kiosk location, including sales performance, operating excellence, and personnel management. Maintain working knowledge of the mobile industry, spanning all manufacturers, operating systems, and wireless carriers.
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FounderSymbian-Guru.Com Nov 2006 - Jul 2010GbSymbian-focused website covering the Symbian ecosystem, as well as news and personal observations of the mobile industry.Starting in November 2006, I built Symbian-Guru.com into one of the most respected Symbian-related sites on the Internet, along with a thriving community of active commenters. Over the years, Symbian-Guru.com was powered by Blogger, TypePad, and now Wordpress. We also launched a vBulletin-powered forum in October 2008, for users to join the conversation in a more unguided manner. The forum was initially integrated with the blog, but after user feedback was separated to a stand-alone component. In my Community Manager role, I am responsible for monitoring, responding to, and moderating comments on the site, as well as planning and hosting various contests with prizes donated by sponsors and partners throughout the year. I also manage the Symbian-Guru Twitter feed (@symbianguru) and the Symbian-Guru YouTube channel (http://www.youtube.com/thesymbianguru), along with the Symbian-Guru Facebook Fan Page (http://www.facebook.com/symbianguru). The site's back-end management is also part of my duties, applying updates when necessary and seeking out new features/tools that make it easier for readers to contribute and join in the community. I also manage our advertising and affiliate programs, which offer readers direct links to relevant products and services. In addition, I maintain relationships with 3rd party vendors and partners for review units and other partnerships to enhance the site. -
News EditorMobileburn.Com Sep 2007 - Dec 2009Responsible for keeping up with the latest wireless industry news and rumors coverage, as well as reviewing both handsets and accessories.Working at MobileBurn, I was able to fine-tune my skills in proofreading and copywriting. I also gained tremendous experience with Photoshop and video editing tools.
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Ambassador Relations Specialist, S60 MarketingNokia Mobile Phones Mar 2008 - Sep 2008Espoo, Southern Finland, FiResponsible for buildling and maintaining active relationships with S60 Ambassadors - volunteers who simply talk about their experience with Nokia/S60 and use a web form to report offline conversations they had with friends, family, and strangers. Personally responded to each individual report from over 1000 Ambassadors, as well as rating each report against a preset rating system for quality and other aspects. Assisted in redesigning the S60 Ambassadors website and spearheaded initiative to allow Ambassadors to submit reports via a mobile-friendly portal. -
Account ExecutiveTime Warner Cable Media Sales Dec 2006 - Sep 2007New York, Ny, UsManaged client list including both small and mid-sized local businesses and their cable advertising budgets. Custom-created targeted advertising packages based on clients' customer base using 13 zones and over 30 cable television networks. -
Regional Sales AssistantTime Warner Cable Media Sales Feb 2006 - Dec 2006New York, Ny, UsAssisted Regional Account Executives in designing targeted Cable Advertising packages for large clients, using an inventory of 13 zones, 1 interconnect, and over 30 different cable television networks. Maintained the Regional Team's events database, including which clients attended which events, for improved customer relationship management.
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Sales AssociateSc Kiosks, Inc. Dec 2004 - Dec 2005Assisted customers in creating communication solutions including wireless plans and phones. Maintained working knowledge of over 15 different handset models, along with 3 different wireless carriers and their various policies and rate plans.
Ricky π¨π»βπ§ Cadden Skills
Ricky π¨π»βπ§ Cadden Education Details
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Abilene Christian UniversityMarketing And Management
Frequently Asked Questions about Ricky π¨π»βπ§ Cadden
What company does Ricky π¨π»βπ§ Cadden work for?
Ricky π¨π»βπ§ Cadden works for Balcom Agency
What is Ricky π¨π»βπ§ Cadden's role at the current company?
Ricky π¨π»βπ§ Cadden's current role is Digital Architect | Storyteller | Lover of Dad Jokes.
What is Ricky π¨π»βπ§ Cadden's email address?
Ricky π¨π»βπ§ Cadden's email address is ri****@****int.com
What is Ricky π¨π»βπ§ Cadden's direct phone number?
Ricky π¨π»βπ§ Cadden's direct phone number is (682) 605*****
What schools did Ricky π¨π»βπ§ Cadden attend?
Ricky π¨π»βπ§ Cadden attended Abilene Christian University.
What skills is Ricky π¨π»βπ§ Cadden known for?
Ricky π¨π»βπ§ Cadden has skills like Social Media Marketing, Facebook, Mobile Devices, Social Media, Marketing, Wordpress, Youtube, Integrated Marketing, Advertising, Twitter, Mobile Marketing, Strategy.
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