Rocco Carzo Email & Phone Number

Rochester, NY, US

I design clothes that fit, are easy to style, and that are built to last. And, most importantly, that help my clients bring out your best self.

Boston, Massachusetts, United States

Acquired a pre-existing retail dry cleaning business. Expanded the retail footprint (1 stores to 3), implemented (built from scratch) custom POS and CRM tools, and added new business lines (POD laundry and B2B) to expand from $150k to ~$1m ARR.*Stepped away due to COVID / family-related health matters.

Washington D.C. Metro Area

+ Designed and trained the sales team on a consultative sales strategy that increased YoY same-store sales by 9x the industry average+ Built custom data dashboards that provided the sales team for the first time with planning tools and deeper insight into their performance to create a more proactive, deliberate sales approach - implemented across all city.

Boston, MA

+ Led the strategic design and implementation of a custom ERP that improved supply chain visibility by 350% - decreasing the workload for operations associates and improving the client experience+ Reduced shipping lead time by 30% and costs by 40% through UPS contract negotiation and redesigned packaging+ Led the strategic design and planning for a website.

Rochester, NY

+ Developed the wireframes and initial product strategy for a more intuitive ERP system that would streamline back office operations and increase supply chain visibility+ Improved breakdowns and inefficiencies in production - increased daily production capacity by 20% by redesigning the production flow, along with packaging/shipping workflow.

+ Produced/distributed original engaging online content, informed by brand guidelines, content calendar and analysis of audience insights+ Designed a plan for an online community for children with cancer, to extend the org.’s reach/impact

+ Co-founded an ed-tech startup at the earliest stages of the market’s development; co-led a team of 5 (mostly remote).+ Oversaw projects across all functions of the company -- managed marketing and finances, designed wireframes, shipped original HTML/CSS code, developed business model, product roadmap, etc.BookDecay.com's mission was to make education.

Rochester, NY

+ Conceptualized and produced a 15-week video interview series that highlighted graduating seniors,which was intended to highlight student achievement and showcase what's possible to prospective students.+ Video production required the use of Photoshop, Final Cut Pro and GarageBand and was distributed/promoted across various social media platforms.

+ Managed all aspects of video production and distribution. Recorded, edited and copied footage for all home games and coordinated the transfer of film requests amongst other programs along with handling all team-specific personnel requests.

Rochester, NY

+ Assisted the Web Communications Manager with maintenance of the college's various social media platforms along with providing and implementing creative strategies to further engage the campus community.+ "iSpy" (an initiative I proposed) was implemented by the college for the final 2 months of my experience. A random campus picture was posted each week.

+ Oversaw all operations of the student-run integrated marketing and communications firm, including procurement of new clients, management of accounts, creative strategy and internal branding/promotional efforts to recruit more talent to the firm.

B.A., Summa Cum Laude, Communications/Journalism

Activities and Societies: Men's Basketball, PRIMA Connections, Spring Event Committee

Education record