R.C. Booker Email & Phone Number

Atlanta Metropolitan Area

Managed front office operations and guest service initiatives for a 275 Room Full-service Marriott branded property. Provided leadership in the development and monitoring of fiscal budgets, division operations, and marketing strategies to produce both short term and long-term profitability for the property. Achievements include the following. • Increased Revenue Index per STR report and achieved over 60% flow through annually. • Facilitated and aided in the development, execution and measurement of guest service standards which resulted in 10-point growth on GSS year over year.• Review cost controls and direct corrective actions to comply with brand standards and excel in quality assurance inspections.• Facilitated in the rebranding to a Marriott property from previous Starwood branding.

Richmond, Virginia, United States

Responsible for the temporary management of Marriott branded hotels with task to include but not limited to, profitability, guest service, product quality, risk management, and overall cleanliness and maintenance. Achievements include the following:• Increased Revenue Index per STR report and achieved over 55% flow through annually.• Established a friendly, service-oriented approach to guests that is exhibited by all hotel departments resulting in 32% GSS growth year over year. • Review cost controls and direct corrective actions to comply with brand standards and excel in quality assurance inspections.

West Palm Beach, Florida, United States

Oversaw evening property operations of a 260 all-suite, Gold Crown, Oceanside, luxury resort property with a gross revenue of 37 million. Supervised resort departments including front office, housekeeping, valet, engineering, security and restaurant. Maximized overall hotel revenue through development and implementation of effective transient/group inventory, and pricing strategies based on future demand forecasts. Maintained key relationships with HOA and managed/supported all financial aspects of the resort. Achievements include the following:• Increased restaurant revenue by 15% through increased marketing strategies and menu engineering. • Generated 13% increase in direct rental bookings through Social media platforms.• Resort received highest resort standing (Gold Crown) and was nominated for Resort of Americas award by World Hotels Int.

West Palm Beach, Florida, United States

Facilitator of all aspects of property management at several properties. Maximized financial performance, guest satisfaction, hotel development within established quality standards and consistently outpaced competitive market via Medallia scores. Oversaw the hiring, training and discipline of all hotel staff. Achievements include:• Produced an extra $217,000 in yearly EBITA compared to budget and achieved 50% flow through annually.• Decreased turnover by 50% and in increased balanced scored card standing from 367th to 4th • Winner of “Most improved Hotel” at La Quinta Annual conference