Bob Burch

Bob Burch Email and Phone Number

Chief Media Officer | Performance Marketing & Digital Media Leader Helping Brands Achieve Long-term, Sustainable Growth @ Flynn
Bob Burch's Location
Rochester, New York Metropolitan Area, United States, United States
Bob Burch's Contact Details
About Bob Burch

For almost 20 years, I’ve been helping brands get the most out of their media investment through comprehensive planning, analysis, and optimization. I believe in strategies grounded in research and consumer insights, allowing my teams to take an audience-first approach to tactical planning and execution.While my expertise lies primarily in digital strategy, my true value lies in my ability to quickly interpret and analyze complex customer journeys across multiple touch points to develop meaningful insights that better inform media and creative optimizations. I've helped maximize media investments for clients such as the Buffalo Bills, Chase Bank, Dick's Sporting Goods, Erie Insurance Group, Frontier Communications, John Hancock, MassMutual, MetLife, Monro Auto Service, Quest Diagnostics and Rochester Institute of Technology.

Bob Burch's Current Company Details
Flynn

Flynn

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Chief Media Officer | Performance Marketing & Digital Media Leader Helping Brands Achieve Long-term, Sustainable Growth
Bob Burch Work Experience Details
  • Flynn
    Chief Media Officer
    Flynn Jun 2022 - Present
    Pittsford, Ny, Us
    - Lead media strategy and optimization for a portfolio of clients across a wide range of industries, including healthcare, financial services, and more.- Manage an in-house team of media professionals skilled in a variety of tactics, including search, social, video, audio, and display
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  • Flynn
    Director Of Media Strategy
    Flynn Feb 2021 - Jun 2022
    Pittsford, Ny, Us
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  • Flynn
    Director Of Digital Media
    Flynn Jun 2018 - Feb 2021
    Pittsford, Ny, Us
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  • Dixon Schwabl + Company
    Director Of Digital Media
    Dixon Schwabl + Company Dec 2015 - Jun 2018
    Victor, Ny, Us
    -Established an in-house digital media team to serve the company’s largest client, Frontier Communications. -Executed an annual digital media spend of $15 million, which included display (programmatic/direct), social, video, and paid search. -Revamped media reporting processes and oversaw the implementation of a real time performance dashboard using business intelligence tools. -Direct management of 7 employees across digital media planning, ad operations, and marketing analytics
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  • Dac
    Account Director
    Dac Mar 2013 - Nov 2015
    Toronto, Ontario, Ca
    DAC Group specializes in developing integrated digital marketing strategies for national brands at the local level. As account director, my primary role was to provide strategic leadership and day-to-day account management for a client portfolio valued at over $2.5 million in net revenue.Other key responsibilities include:- Own senior client relationships and run the day-to-day operations of client accounts- Assist with the development, implementation, and optimization of digital marketing campaigns.- Coach and develop the account service team to help achieve revenue growth goals- Develop and sell through high level digital solutions to existing clients and new business prospects- Creation of annual account plans and participation in the budget and reforecast process
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  • Flynn
    Digital Media Supervisor
    Flynn Jul 2011 - Feb 2013
    Pittsford, Ny, Us
    Manage the digital media team and oversee the development, implementation, and measurement of all online marketing campaigns, including search engine marketing (SEO/PPC), online display, and social media.
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  • Flynn
    Interactive Media Buyer
    Flynn Aug 2007 - Jun 2011
    Pittsford, Ny, Us
    Develop online marketing programs utilizing tactics such as search engine marketing and online display for local, national, and international clients. Also, performed print and broadcast media buying/planning for a variety of clients.
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  • Flynn
    Junior Media Buyer
    Flynn Aug 2005 - Aug 2007
    Pittsford, Ny, Us
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  • Skm Group
    Media Planning/Buying Intern
    Skm Group Jan 2005 - Apr 2005
    Depew, Ny, Us
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  • Stand Advertising
    Account Service Intern
    Stand Advertising Aug 2004 - Dec 2004
    Amherst, New York, Us
    View

Bob Burch Skills

Digital Marketing Sem Digital Media Digital Strategy Online Advertising Mobile Marketing Web Marketing Seo Online Marketing Analytics Advertising Google Analytics Ppc Media Planning Social Media Marketing Lead Generation Web Analytics Direct Marketing Media Buying Marketing Communications Strategy Google Adwords Search Advertising Landing Page Optimization Display Advertising Conversion Optimization Programmatic Media Buying Doubleclick

Bob Burch Education Details

  • University At Buffalo
    University At Buffalo
    Marketing

Frequently Asked Questions about Bob Burch

What company does Bob Burch work for?

Bob Burch works for Flynn

What is Bob Burch's role at the current company?

Bob Burch's current role is Chief Media Officer | Performance Marketing & Digital Media Leader Helping Brands Achieve Long-term, Sustainable Growth.

What is Bob Burch's email address?

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What is Bob Burch's direct phone number?

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What schools did Bob Burch attend?

Bob Burch attended University At Buffalo.

What skills is Bob Burch known for?

Bob Burch has skills like Digital Marketing, Sem, Digital Media, Digital Strategy, Online Advertising, Mobile Marketing, Web Marketing, Seo, Online Marketing, Analytics, Advertising, Google Analytics.

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