We connect residential customers with highly qualified solar installers.

We help businesses expand their success online via content marketing, info-products, and digital courses. Our goal is to put the tools for making successful marketing decisions in our clients' hands. We specialize in financial publications, health & wellness, and sustainable technology.

Product Marketing- Pulled, analyzed, and reported on full franchise marketing data on daily/weekly basis, including: funnel data, outside marketing/advertising performance, internal marketing campaign perforation, and list health. - Along with Guru/Franchise CEO, planned all marketing/sales campaigns and major fulfillment initiatives.- Created system for publication fulfillment (content creation for services), trained and managed team members to execute fulfillment.- Coordinated… Show more Product Marketing- Pulled, analyzed, and reported on full franchise marketing data on daily/weekly basis, including: funnel data, outside marketing/advertising performance, internal marketing campaign perforation, and list health. - Along with Guru/Franchise CEO, planned all marketing/sales campaigns and major fulfillment initiatives.- Created system for publication fulfillment (content creation for services), trained and managed team members to execute fulfillment.- Coordinated daily/weekly/monthly marketing efforts for our franchise within broader organization, which includes strategizing with head of marketing & operations, as well as coordinating with production staff, and development teams.- Ran daily small-team stand-up calls and reported to broader organization on company-wide marketing calls.- Competencies include: Infusionsoft, Optipub, SendGrid, Google Analytics, Tableau, Domo, Wordpress.Head of Copywriting- Researched & created investor educational materials, including ebooks and a 45-video 6+ hour course.- Planned, wrote, edited, and coordinated webinar promos, leveraging the broader organizations resources to sell roughly $500,000 of publication services. - Wrote, produced, and edited ads for cold traffic funnels.- Reviewed and edited marketing materials for rigorous compliance process.- Wrote, edited, and supervised the writing of dedicated marketing emails.Results- Grew new franchise from $0 in revenue (launched November 2019) to $2.2 million by November of 2020.- Sold ~1700 backend memberships ($1000 - $5000) and ~4500 frontend memberships ($7 - $499) via cold traffic funnels, daily/weekly email marketing campaigns, and bi-monthly webinar promos.- Built an email list of 120,000 from cold traffic funnels and leveraging other franchise lists (sweeps for promos).- Members of early-investing education service invested $10+ million in Reg CF deals. Show less

Ran organic content strategy for StartupCamp.com blog. Created content categories and calendar. Wrote, ghostwrote, and revised articles from business writers and experts. Wrote social media, web, and email copy for content promotion.

- Ran social media advertising, content marketing, email sales campaigns, CRM marketing, data analysis, and funnel improvements.- Directly trained and managed Social Media and Content Coordinators.- Researched and developed social media advertising strategy. Drove down CPC to $0.08 and CPL to ~$2.00 on campaigns that enrolled 6,800 new contacts.- Created 60+ email workflows with ~500 unique emails.- Researched and drafted webinar scripts, video ad scrips, slides and graphic… Show more - Ran social media advertising, content marketing, email sales campaigns, CRM marketing, data analysis, and funnel improvements.- Directly trained and managed Social Media and Content Coordinators.- Researched and developed social media advertising strategy. Drove down CPC to $0.08 and CPL to ~$2.00 on campaigns that enrolled 6,800 new contacts.- Created 60+ email workflows with ~500 unique emails.- Researched and drafted webinar scripts, video ad scrips, slides and graphic copy.- Analyzed data from Google Analytics, Facebook Ads, and Hubspot to improve funnels and email campaigns.- Lead development of front-end products.- Lead copywriter and content creator. Show less

- Content creation, digital marketing strategy, web design & management, sales copywriting, email campaigns, newsletters, and social media.

Truveris was founded in 2009 as a New York City-based healthcare technology startup that delivers disruptive solutions that challenged the status quo in the pharmacy benefits space. As Content Marketing Associate, my focus is OneRx, Truveris' first consumer-facing product, which helps people save money, manage and make sense of their prescription medication. Visit https://onerx.com/ for more information.

Led development of full content and social media marketing strategies from branding, to content, to analytics/reporting. In addition to the responsibilities and tasks outlined in the Marketing Associate section:• Created content strategies from the ground up: defined content categories and value propositions, and built complete content calendars. Researched, wrote and designed 40+ page technical ebook. • Coordinated multi-profile, multi-channel social sharing & engagement… Show more Led development of full content and social media marketing strategies from branding, to content, to analytics/reporting. In addition to the responsibilities and tasks outlined in the Marketing Associate section:• Created content strategies from the ground up: defined content categories and value propositions, and built complete content calendars. Researched, wrote and designed 40+ page technical ebook. • Coordinated multi-profile, multi-channel social sharing & engagement strategy.• Conducted event outreach and content placement buys.• Rebuilt websites on Wordpress with revamped navigation and optimized site copy.• Created Marketing Proposals for prospective clients. Proposals included tailored service offerings & deliverables, initial marketing strategy, budgets and timelines. Show less

Planned, executed and managed content, social media and digital marketing strategies. Clients included startups, consumer products companies and tech companies.• Content Marketing – Created, edited and published blog posts, case studies, newsletters, white papers, website copy and other content. Maintained Editorial Calendar. • Social Media Marketing - Created and curated social media content for multiple accounts, networks and clients. Built social content schedules, developed… Show more Planned, executed and managed content, social media and digital marketing strategies. Clients included startups, consumer products companies and tech companies.• Content Marketing – Created, edited and published blog posts, case studies, newsletters, white papers, website copy and other content. Maintained Editorial Calendar. • Social Media Marketing - Created and curated social media content for multiple accounts, networks and clients. Built social content schedules, developed content reservoirs, managed engagement tactics and planned and executed paid social media campaigns.• Analytics & Reporting - Tracked, analyzed and reported social media and website analytics using platform specific tools (i.e.Facebook Insights, Google Analytics) and social management programs including Hootsuite and Buffer. Created and maintained social media reports and reporting documents• Digital Marketing – Expanded digital footprints. Wrote press releases and press pitches. Designed and maintained Squarespace & Wordpress blogs and websites. Troubleshot issues, search engine optimized site and post copy.• Project Management – Corresponded with clients, supervisors and campaign partners using daily and weekly emails and monthly reports. Created internship program, application and listings; interviewed applicants and hired summer interns. Show less

As a Junior Copywriter, I wrote copy for online, print, and social media ads, and developed content for Burgess’s website.• Print ads for magazines and newspaper, Facebook banner ads, eBlast content, web content, case studies, logo design, brand development, and collateral including technical brochures and sales tools, newsletters, mailers and annual reports.• Clients included: Utility and industrial service companies (Greater Augusta Utility District, E.J. Prescott, NCT/TS), healthcare… Show more As a Junior Copywriter, I wrote copy for online, print, and social media ads, and developed content for Burgess’s website.• Print ads for magazines and newspaper, Facebook banner ads, eBlast content, web content, case studies, logo design, brand development, and collateral including technical brochures and sales tools, newsletters, mailers and annual reports.• Clients included: Utility and industrial service companies (Greater Augusta Utility District, E.J. Prescott, NCT/TS), healthcare foundations (Hospice of Southern Maine, Maine Colorectal Cancer Center), a statewide work development non-profit (formerly Women, Work and Community), a law firm (PW Cadigan), an information technologies company (ITS), and an insurance agency (Chalmers Insurance). Show less

The Connecticut Public Interest Research Group is a political advocacy and organizing non-profit committed to standing up for the public good against powerful special interests. While a Campus Organizer at UConn-Storrs, I recruited, trained, and supervised the campaigns of over 100 students over two semesters, taught a leadership development class, and oversaw dozens of activism events on- and off-campus. The campus chapter at UConn, UConnPIRG, is the largest student chapter in the… Show more The Connecticut Public Interest Research Group is a political advocacy and organizing non-profit committed to standing up for the public good against powerful special interests. While a Campus Organizer at UConn-Storrs, I recruited, trained, and supervised the campaigns of over 100 students over two semesters, taught a leadership development class, and oversaw dozens of activism events on- and off-campus. The campus chapter at UConn, UConnPIRG, is the largest student chapter in the state and one of the most robust in the country. F2013 - S2014, UConnPIRG worked on issues including: a Zero Waste CT/Updated Bottle Bill, 21st Century Transportation, Healthcare, New Voter Registration, Homelessness and Food Security, overturning Citizens United, and Toxic Regulation. Show less

While an AmeriCorps Volunteer In Service To America (VISTA) with CIMC, I had the privilege of working on a dozen grants or grant-related letters, requesting $2,805,000 in total, the majority of which I worked on as the lead writer. I also worked on the development of a handful of projects and programs. I am most proud of the SETA youth tutoring program and a creative writing workshop for Native Elders, both of which I built from the ground up and required coordinating volunteers, establishing… Show more While an AmeriCorps Volunteer In Service To America (VISTA) with CIMC, I had the privilege of working on a dozen grants or grant-related letters, requesting $2,805,000 in total, the majority of which I worked on as the lead writer. I also worked on the development of a handful of projects and programs. I am most proud of the SETA youth tutoring program and a creative writing workshop for Native Elders, both of which I built from the ground up and required coordinating volunteers, establishing partnerships with local universities, and community outreach. CIMC was a Native American Employment and Training agency that provided job counseling and related services to thousands of clients per year. Show less

I began working at Maine Art Gallery in the summer of 2008 and found it an excellent place to work and develop my interpersonal skill-set. I quickly was promoted to a Sales Associate position where I was mainly engaged in providing customer service to gallery patrons.

Though it was only for a summer, my internship at Legendary Pictures continues to be one of the most meaningful experiences of my professional career. I worked in both the Business/New Media and Creative wings of the company. In the Business/New Media department, I learned about the machinery of the film/media industry, transmedia properties, industry trends and emerging technologies, and researched and wrote several reports on emerging digital platforms and developers. On the creative side, I… Show more Though it was only for a summer, my internship at Legendary Pictures continues to be one of the most meaningful experiences of my professional career. I worked in both the Business/New Media and Creative wings of the company. In the Business/New Media department, I learned about the machinery of the film/media industry, transmedia properties, industry trends and emerging technologies, and researched and wrote several reports on emerging digital platforms and developers. On the creative side, I learned about the production process, reviewed and wrote coverage for hundreds of scripts, met with writers and directors, and provided critical edits for several major works green-lighted for production. Show less