Carlos Calderon

Carlos Calderon Email and Phone Number

Senior Solutions Consultant @ TransUnion
Atlanta, GA, US
Carlos Calderon's Location
Atlanta, Georgia, United States, United States
Carlos Calderon's Contact Details
About Carlos Calderon

I am the person you call when you need to build, fix, optimize, or integrate an AdTech stack to align with your marketing goals. In short, I help companies find solutions for complex problems and believe that access to accurate and actionable information is foundational for successful business strategies.

Carlos Calderon's Current Company Details
TransUnion

Transunion

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Senior Solutions Consultant
Atlanta, GA, US
Website:
transunion.com
Employees:
16440
Carlos Calderon Work Experience Details
  • Transunion
    Senior Solutions Consultant
    Transunion
    Atlanta, Ga, Us
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  • A³
    Founder & Managing Director
    A³ Mar 2018 - Present
    Atlanta, Ga, Us
    As the Founder and Managing Director of A3, my role is to lead our team in delivering tailored marketing and advertising solutions that drive business growth and empower our clients to succeed.• Delivered a 30% increase in client revenue through innovative strategies and campaign optimization• Streamlined and optimized client tech stacks for enhanced marketing and advertising performance.
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  • Metarouter
    Head Of Solutions (Vp)
    Metarouter Apr 2021 - May 2023
    Cincinnati, Ohio, Us
    As an ambassador for the company, I was responsible for advising clients on their marketing and advertising data architectures, sponsoring new product capabilities and enhancements, collaborating with client-side stakeholders, training the sales and support staff, and authoring thought leadership on privacy-forward data enablement and digital industry trends.• Presented solution recommendation to clients representing +75% of annual recurring revenue (ARR).• Oversaw the implementation and maintenance of systems supporting billions in global ad spend.
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  • The Home Depot
    Senior Manager, Adtech Partnerships
    The Home Depot Nov 2020 - Apr 2021
    Atlanta, Georgia, Us
    As a Senior Manager for the Retail Media team, I was responsible for managing advertising technology partnerships for the entire marketing organization, customer data governance, vendor services agreements, and associate training. • Advised C-suite, legal, IT, finance, and consultancy stakeholders on all data-related concerns in marketing.• Directed RFPs for Demand-Side Platforms (DSP), Sell-Side Platforms (SSP), and Marketing “Clean Rooms.”• Served as authorized speaker and representative, engaging industry experts such as Gartner, Forrester, and IAB.
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  • The Home Depot
    Senior Manager, Strategic Marketing
    The Home Depot Jun 2018 - Nov 2020
    Atlanta, Georgia, Us
    Responsible for establishing customer-centric advertising organization and agency partnerships, overseeing media strategies, developing activation and attribution frameworks, and directing cross-organization projects with IT, legal, data governance, and managing a team of 20+ individuals.• Expanded team size from 5 to 80 and achieved $1.4 billion in year-on-year (YoY) incremental revenue.• Implemented the first data “clean room” environment utilized by the finance and marketing organizations.• Lead strategic vendor partnerships with Neustar (Client Advisory Board), Google, Pinterest, & Facebook.
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  • The Home Depot
    Manager, Agile Marketing & Ad Operations
    The Home Depot Nov 2015 - Jun 2018
    Atlanta, Georgia, Us
    Appointed to this project team lead by the CMO, I was responsible for developing first-party audience syndication, dynamic creative optimization, and incremental revenue reporting of customer-centric marketing initiatives. • 2018 Cannes Lion award winner for “Built-in Pins” campaign, a fully integrated cross-channel activation.• Assisted Facebook in developing their “Offline Conversions” API for advertising attribution of in-store sales.• Established the capabilities that lead to the formation of the “Retail Media” and “Strategic Marketing” teams.
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  • The Home Depot
    Manager, Paid Media
    The Home Depot Mar 2015 - Nov 2015
    Atlanta, Georgia, Us
    Responsible for budgeting, planning, and overseeing department-based advertising activations across all media channels, analyzing campaign performance, and providing media buying optimization recommendations.• Improved mixed modeled attribution for broadcast TV positively impacting fiscal performance and guidance.• Responsible for 20% of the entire media budget and increased return on ad spend (ROAS) by +20% YoY.
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  • The Home Depot
    Senior Analyst, Paid Search
    The Home Depot Jun 2014 - Mar 2015
    Atlanta, Georgia, Us
    Responsible for executing Search Engine Marketing (SEM) activities across multiple platforms. • Enabled capabilities for Google Analytics Retargeting Lists for Search Ads (RLSA) and Enhanced E-Commerce.• Achieved a remarkable 28% YoY increase in ROAS during high-volume sales periods.
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  • Optimized Technologies
    Consultant, Digital Marketing
    Optimized Technologies Oct 2012 - Jun 2014
    Optimized Technologies is an intelligent IT consulting firm that believes great work comes from understanding the needs, wants, and perceptions of our audience. We are passionate about helping you find technology solutions that are right for your business.
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  • Internap Network Services
    Manager, Digital Marketing
    Internap Network Services Jul 2012 - May 2014
    Atlanta, Georgia, Us
    Responsible for managing global SEM, affiliate, and media advertising budgets and activations for driving qualified web traffic and lead generation strategies in collaboration with CRM and Sales teams. Accomplishments include:• Successfully transitioned marketing automation platforms and migrated scoring models.• Implemented new tracking and attribution methodologies for performance reporting.
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  • Cmi Limited Co
    Director Of Marketing
    Cmi Limited Co Jun 2007 - Jul 2012
    Woodstock, Georgia, Us
    Responsible for managing Search Engine Optimization (SEO), SEM, affiliate, and media advertising budgets and activations for driving qualified web traffic and lead generation strategies and Customer Relationship Management (CRM) programs.• Enhanced performance tracking and customer engagement management (CEM) integrations for Salesforce CRM.• Oversaw paid media, search engine optimization, and Email Service Provider (ESP) lead generation strategies.
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Carlos Calderon Skills

Online Marketing Sem Seo Digital Marketing Online Advertising Crm Lead Generation Marketing Google Analytics Social Media Marketing Strategy Marketing Strategy Email Marketing Advertising Ppc Web Analytics B2b Marketing Google Adwords Analytics Social Media Salesforce.com Marketing Communications Adobe Creative Suite Market Research Customer Relationship Management Search Engine Marketing Content Strategy Html Website Development Google Apps Remarketing Media Planning Paid Search Strategy Display Advertising Ppc Bid Management Marketing Automation Web Content Management Web Design Database Marketing Microsoft Excel Dmp Search Engine Optimization Audience Segmentation Conversion Optimization Paid Search Campaigns B2c Marketing Doubleclick Adobe Analytics

Carlos Calderon Education Details

  • Georgia State University
    Georgia State University
    Computer And Information Systems Security/Information Assurance

Frequently Asked Questions about Carlos Calderon

What company does Carlos Calderon work for?

Carlos Calderon works for Transunion

What is Carlos Calderon's role at the current company?

Carlos Calderon's current role is Senior Solutions Consultant.

What is Carlos Calderon's email address?

Carlos Calderon's email address is ca****@****pot.com

What is Carlos Calderon's direct phone number?

Carlos Calderon's direct phone number is +140489*****

What schools did Carlos Calderon attend?

Carlos Calderon attended Georgia State University.

What skills is Carlos Calderon known for?

Carlos Calderon has skills like Online Marketing, Sem, Seo, Digital Marketing, Online Advertising, Crm, Lead Generation, Marketing, Google Analytics, Social Media Marketing, Strategy, Marketing Strategy.

Who are Carlos Calderon's colleagues?

Carlos Calderon's colleagues are Shannon Robinson, Melissa Penfold, Manas Rastogi, Adam Romano, Santosh Kumar Panda, Bhashya Avula, Alejandra M..

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