Executive Managing Director at Nacione™ Branding, working on creative, communications and marketing projects for global clients. Ricardo holds a Bachelor’s degree in Design from Universidade Mackenzie and a Master's degree in Branding from Faculdades Rio Branco, with +12 years of experience in business operation and marketing investments. He led teams in several segments of branding projects and brand implementation, bringing the behavior and views of marketing and business performance to the areas of advertising and sales in more than 15 countries including Latin America, Europe and Africa. Clients include Evonik Industries, NBA, 3M, Disney, RedBull, Budweiser, Samsung, American Airlines and Nike.Besides founding and directing Nacione™ Branding worldwide activities, a branding and communication agency focused on the sports, entertainment and tourism segments, Ricardo also acts as a consultant and project director for various types of business and investments in the marketing sectors, through Lanatta™, a corporate market segment that develops customized brand management and communication projects. In addition to the brands and projects developed at Nacione™, he also participated for two years as a specialist in Octagon Sports, one of the largest global companies for the promotion and development of sports projects, including NBA House Rio, NBA Finals São Paulo, Nike Run Club São Paulo and RedBull Neymar Jr's Five and the Skol Delegation (Rio 2016) that carry his practices and product guidelines to this day.