Robert Cecil Email & Phone Number

POQL asset management.

Austin, Texas, Us

- Developed comprehensive digital strategies for SaaS clients, optimizing the customer journey across paid, earned, shared, and owned media.- Masterminded LinkedIn Ad campaigns for enterprise-level B2B clients, shattering agency records with a 31% surge in lead acquisition.- Engineered TikTok Ad initiatives focused on interactive and relatable content, witnessing a noticeable increase in Gen Z engagement.- Piloted Apple Search Ads tailored for mobile app ecosystems, contributing to a 24% quarterly uptick in app downloads.- Administered Microsoft Ads for e-commerce sectors, culminating in a 21% increase in CTR and a fine-tuned ROI.- Conceptualized a Google Ads funnel for healthcare providers, which led to a 29% reduction in CPA and a 17% increase in conversions.- Harmonized LinkedIn and Google Ads to create a unified multi-touch attribution model for SaaS clientele, marking a 22% increase in customer engagement.- Orchestrated campaigns across TikTok and Apple Search Ads for retail brands, strategically enhancing customer lifetime value.- Applied predictive AI analytics in the finance and insurance sectors, escalating ROAS by an impressive 27%.- Conducted A/B testing for LinkedIn Ads targeting professional services firms, enhancing lead quality by 23%.- Developed a cross-platform ad ecosystem for tech startups, allocating resources intelligently across platforms to optimize ROI.

Phoenix, Arizona, Us

- Cable One/Sparklight (NYSE: CABO) paid a sizable sum of $2.2 billion to acquire Hargray Communications, the company I worked for, in the first quarter of 2021.- Spearheaded a cross-functional, international team to architect and deploy the custom-built e-commerce solution, fostering collaborative synergy that accelerated go-to-market speed by 26%.- Pioneer the shift from majority phone and walk-in sales to a geo-targeted e-commerce platform, achieving a 22% increase in overall attributable customer engagement rates.- Implemented dynamic pricing and personalization features into the e-commerce platform, resulting in an 18% boost in average order value from targeted customer segments.- Leveraged data analytics to continually optimize the e-commerce user experience, contributing to a 22% decrease in cart abandonment rates and solidifying customer loyalty.Ensured print and digital strategies were meticulously crafted to augment performance and cohere with overarching business objectives.- Conducted ongoing analyses of campaigns, scrutinizing ROI, ROAS, and KPIs, leading to consistent quarterly uplift in campaign effectiveness.- Leveraged analytical acumen to holistically improve end-to-end customer experiences across multi-channel touchpoints, witnessing a 21% increase in customer satisfaction rates.- Managed marketing automation via Microsoft Azure and Salesforce, crafting email triggers and batch campaigns to guide customer lifecycles.- Orchestrated the analytics for customer-centric digital and print initiatives, leveraging marketing automation for lead generation. Managed an eclectic project portfolio, meeting stringent deadlines and exceeding sales goals by 147%.- Identified and engaged target customer segments through integrated marketing campaigns, contributing significantly to revenue and margin objectives.- Utilized a comprehensive suite of digital assets and tools, achieving robust campaign performance and a 17% improvement in marketing reach.

Hilton Head Island, South Carolina, Us

- Revamped search engine marketing strategies prioritized long-tail keywords and localized content, which drove a 19% increase in organic traffic for travel destinations.- Executed influencer collaborations via Google and Facebook Ads, achieving a 27% uplift in user-generated content and boosting authentic engagements for leisure activities.- Harmonized print and digital strategies through cross-channel integration enhanced departmental alignment and boosted performance metrics by 19%.- Employed granular analytics focusing on ROI, ROAS, and KPIs, refining targeting and messaging for more effective campaigns on a quarterly basis.- Integrated emerging technologies like chatbots and AR, enriching customer experience and lifting business growth across touchpoints.- Managed marketing automation via Hubspot and Salesforce, segmenting audiences and automating workflows to achieve a 21% increase in customer engagement.- Spearheaded data-driven initiatives using advanced customer segmentation, exceeding sales targets, and introducing a B2C triage model that led to enhanced customer retention.- Developed targeted marketing campaigns with behavior-based triggers, contributing to a 17% growth in qualified leads and aligning with revenue goals.- Employed a diversified digital toolkit, including SEO, PPC, and Google and Facebook Ads, which resulted in a 14% increase in overall campaign success rates.- Designed a customer loyalty program leveraging retargeting strategies, resulting in an 11% increase in repeat bookings for travel packages.- Utilized advanced data analytics to segment and target high-value customer profiles, capturing a 24% higher average transaction value in travel bookings.- Implemented dynamic email campaigns featuring real-time weather and local event data, driving a 16% uptick in last-minute travel bookings and upgrades.

- Digitalized Salty Dog inventory via Google Ads, employing dynamic search ads and automated bidding to enhance revenue and streamline operations.- Orchestrated budget-conscious, omni-channel campaigns through Google and Facebook Ads, applying machine learning algorithms to exceed sales targets by 19%.- Directed comprehensive digital and print marketing initiatives, focusing on SEO and UX optimization during a corporate website overhaul.- Revitalized email marketing through segmented retargeting via Google Ads, achieving a 29% uplift in customer retention and engagement.- Custom-built a short-term rental booking engine, leveraging database architecture and programming languages to bolster direct bookings by 21%.- Curated Facebook Ad campaigns for targeted lead generation, utilizing pixel data and lookalike audiences to optimize conversion rate and reduce CPA.- Amplified B2C reach using Google Ads, employing responsive search ads and keyword clustering to enhance lead quality and e-commerce sales by 20%.- Conducted A/B tests across Google and Facebook Ads, honing ad creatives and landing pages to optimize click-through rates.- Utilized real-time analytics to fine-tune Google and Facebook Ad campaigns, applying predictive analytics to reduce ad spend without sacrificing KPIs.

- Optimized digital KPIs using Google Ads by leveraging geo-targeting and ad sequencing. Result: a significant uptick in B2B and retail audience engagement.- Built LinkedIn Ads-centric communication frameworks for high-value tech clients, utilizing granular targeting to enhance C-suite engagement by 22%.- Utilized Facebook Ads to craft impactful narratives for financial investor events, strategically aligning ad copy with investor interests.- Leveraged Google Ads to curate brand content, amassing over 200K quality impressions through contextual and behavioral targeting.- Orchestrated cross-border workflows in healthcare and automotive sectors through Microsoft Ads, focusing on streamlined operations rather than isolated metrics.- Curated pharma and e-commerce events through Google Ads, resulting in a 94% satisfaction index by employing customer behavior-based targeting.- Piloted a luxury brand website launch via LinkedIn Ads, strategically employing native ad placements and A/B testing.- Engineered telecom-centric Microsoft Ads campaigns with a focus on ROI, achieving a notable outperformance of industry benchmarks.- Designed media strategies with Google Ads for non-profits, capturing 47 top-tier placements through keyword and topic targeting.- Implemented crisis communication plans via email, optimizing delivery based on real-time sentiment analysis to diminish negative press.- Secured a provisional US patent for software that uses machine learning algorithms to analyze media buys and email campaigns, identifying affinity marketing opportunities.- Pioneered data-driven campaigns to build brand trust and influence audience behavior, resulting in transformative organizational impact.