- Oversaw the development of creating a refined set of brand guidelines to create consistent messaging across all platforms. Drew upon these standards to create a sponsorship pitch deck and other marketing collateral.- Implemented cost effective measures while managing project budgets to ensure optimal allocation of resources and increase overall margin.- Identified new leads to establish strategic partnerships and drive new client acquisition and secure new business.

- Spearheaded the strategic development and management of key partnerships to improve the organization’s market position, drive revenue growth, and elevate the brand’s presence in the basketball sports industry nationwide.- Hired, trained and developed necessary staff to Executive Program initiatives.- Improved leads closed rate through effective communication and up to date information on the CRM.- Increased client retention by confirming satisfaction and offering additional activation opportunities.- Optimized efficiency of activations by reducing costs by 25% through sourcing and building lasting relationships with vendors coast-to-coast.

- Acted as primary point of contact for clients both leading up to event and on-site, as well as for vendors, sponsors, and external partners, ensuring clear communication and alignment through programming completion. - Responsible for planning, coordinating, and executing a diverse range of basketball events, including tours, games, tournaments, school “PE Takeovers” and fan engagement activations.- Oversaw all logistical aspects to ensure successful events that heightened the brand’s reputation and exceeded both client and fan expectations.- Notable Events Include: “It’s Her Shot” Campaign with Nike and Dicks Sporting Goods (2021, 2022, 2023), Black Votes Matter Tour with Transformative Justice Coalition, NBA All Star Weekend (2021, 2022, 2023), “HOPE” Basketball Court Mural with Vanderbilt University and PepsiCo.

- Enhanced existing CRM platform to align with redefined customer journey and sales stages, streamlining the sales process and optimizing for lead generation. - Effectively managed content marketing and social initiatives online and offline to drive engagement, web traffic and company revenue.- Devised strategy for paid advertising to increase engagement and test audience segments, utilizing marketing automation tools and drip campaigns to support revenue and brand goals.- Formulated structure and maintained ‘Marketing Cost Evaluation’ to ensure department maximized budget, while measuring and reporting on ROI of delivered results.- Lead company sales strategy, asset creation and coordination for all industry tradeshows, identifying and serving as the main point of contact for potential partners and clients.

- Led design direction for company rebranding to meet company’s strategic marketing and public relation goals. This included the creation of brand guidelines and accompanying marketing sales collateral.- Managed the development and execution of the company website buildout in collaboration with Executive team and external Graphic Director, Programming Team and Copywriter. Redesigned site became the main site for the Corporate office in China as well as the 5 global offices. (WordPress platform) - Monitored regional market research studies to determine the main players/competitors in the market. Analyzed data and worked directly with the VP of Sales to identify B2B market opportunities and spot consumer demand for new products to present in monthly sales meetings.- Responsible for negotiating contracts with all trade show and advertising vendors and liaising with outside agencies on company press releases.- Maintained effective media contacts to increase company’s brand awareness and publicity. Qualitatively evaluated results and budget against projects completed with 3rd party marketing agencies.- Developed marketing strategy and timeline for new product launches by evaluating regional food trends and regulations, as well as tracking all proposed and pending changes. - Prepared marketing plan and coordinated logistics for all company trade shows, tabletop and customer events.- Set up ZOHO platform to provide an end to end solution across multiple sales teams to track, measure and report on leads.

- Responsible for nurturing company branding after 2015 company refresh. Directed website redesign to align with updated design. Increased time spent on site by 40% through incorporating value add materials to our Distributors and National Sales Reps via web portal.- Developed account acquisition plan consisting of sell sheets, mini catalogs, and .ppt’s for some of the largest retail industrial distributors in the US. Presented program with VP Sales that resulted in $5MM of new business.- Three years experience managing the production of the In Stock Product Catalog from layout design through to publication.- Administered and launched ZOHO CRM platform. Resulted in follow up on 100% of all leads (trade show, inbound, campaigns, purchased lists). Net result over $1MM in new sales for 2017.- Direct management of all online and offline marketing programs, trade shows and promotional activities.

- Managed all in-store product demos, including Costco and Whole Foods, and company trade show planning and logistics, most notably Natural Products Expo East & West, to increase market awareness and sales.- Served as point of contact for National Sales Reps. Prepared weekly Whole Foods and monthly Natures Best analytics to monitor product sales by store and region.- Oversaw all box packaging from design to ordering of retail boxes and master packs to accommodate changing selling strategies.- Designed company .ppt template for meetings with Investors, National Retailers and Distributors.

- Completed trade area analysis for 80+ franchise restaurants resulting in a customized sales strategy best suited for the local landscape.- Launched successful Corporate Catering Program out of test-market corporate restaurants; wrote accompanying instruction manual for franchisee use.- Point of contact for corporate management, franchisee owners and regional field directors.- Created presentations for weekly meetings with C-level executives to assess successfulness of promotional strategies (ROI) and review sales reports.

- Created new hire training protocol that provided structured guidelines for department assistants.- Formulated Excel reports to provide Billing and Collections with daily comparables of incoming checks and outstanding receivables. - Lead correspondent between CEO and all vendors and clients.

- Responsible for handling customer inquiries, preparing invoices and sending correspondence. - Prepare and maintain records of client progress and services performed & reporting changes in client condition to owner. (*Also worked here from 05/12 through 06/12)

Took care of employers schedules and handled daily tasks that included facilitating construction of housing and school project in Mexico. Performed housekeeping duties, such as cooking, cleaning, washing clothes or dishes, or ran errands. (*Also worked here from 05/10 through 08/10)