Our sprint-based strategy method creates relevance at the speed of culture. In 4-6 weeks (or less), we've helped brands like adidas, Keurig Dr. Pepper, Lululemon, and more solve complex brand challenges with practical plans that put action first.

Acting as day-to-day overall leadership for the 55-person agency, including approving staff plans, scopes, & new business/growth. Managing the intersections of the strategy, account, creative & production teams. Expanded the agency’s staffing to include analysts, community management, and project management.

Continued to lead Annex88's growing strategy discipline, expanding team capabilities to include analysts and community managers, while also acting as day-to-day overall leadership for the 50+ person agency with Managing Director on maternity leave. Developed new agency positioning & credentials focused on building relevance for brands amongst the subcultures of their audience. Pitched & won additional projects within adidas as well as at Beam Suntory. Led the strategic transition for Courvoisier toward a new brand launch in January 2022. Also led strategy (brand and/or social) for five other Beam Suntory brands, as well as three brands within Treasury Wine Estates, on top of existing agency business. Judged the Webby Awards, Shorty Awards, and was on the Social Media & Influencer jury at the London International Awards.

Leading strategic thinking across all Annex88 work as a member of the senior leadership team and managing a growing team of strategists. Running day-to-day strategy (brand, social, digital, comms and more) for clients including adidas Originals, Courvoisier, Keurig, BNY Mellon, L'Oreal, Hyatt, Bloomingdale's, Reckitt Benckiser and Treasury Wine Estates. Created The Science of Hype, a formula and methodology for understanding how to make a brand stand out in culture today. Contributing additional thought leadership and methodologies to the broader Havas network, and developing winning pitch strategies in fashion, retail, sport, CPG, hospitality, and spirits.

Leading a team of 8 strategists across all accounts for the agency. Clients pitched & won include Keurig & Hyatt. Working with brands such as adidas Originals, adidas Running, Reebok, Keurig, Hyatt, and more on their brand, social, digital, influencer & innovation strategies.

Bought by Havas in September 2018, The 88 became ANNEX88.• Brand, web, and social strategy projects for clients including adidas Originals, Joseph Abboud and more• Led social performance audit and strategy development for adidas Originals ahead of SS18 and FW18 seasons• Continued to lead innovative project development in the areas of chat bots, AR and VR for adidas Originals and other clients• Developed a new digital strategy for the Joseph Abboud brand• Led strategy development for several new business opportunities• Helping grow strategic vision and POVs for the agency

• Brand, web, and social strategy projects for clients including adidas Originals, Shiseido, and IGK Hair• Digital innovation projects for Originals have included launching Snapchat, a Snapchat-to-SMS giveaway, a live-streamed talk series, and a Facebook Messenger chat bot• Shiseido global positioning included recommendations and planning for key markets• IGK Hair social positioning produced to launch brand in Sephora nationwide• Research and social listening that informed packaging, retail experience, and brand positioning for medical cannabis provider Tilray• Helping grow strategic vision and POVs for the agency

• Managed the intersection of social strategy & creative• Researched, wrote, and briefed creative team on social strategy• Planned future activations and led their development• Developed new agency POV on social and got buy-in from several internal and external clients• Clients included Honey Maid, belVita, smartwater, and YouTube

• Developed long-term social strategies for clients including TD Ameritrade, Cap’n Crunch, and DICK’S Sporting Goods• Wrote documentation around governance and crises response• Spearheaded social media executional strategy for campaigns and special events• Responded to RFPs and other business development opportunities in the social space

• Doubled the size of Ithaca’s social media audience• Built a sustained level of growth in engagement• Developed and maintained a team of students to help create content• Started a monthly Twitter chat to grow connections and conversations for student interns• Expanded the college’s presence across new platforms• Turned social media into a strong referrer of traffic to Ithaca.edu• Created and executed several multimedia campaigns for various higher education audiences • Advised campus clients on social media practices and use

• Increased the size of Ithaca's social audience• Built a sustained level of growth in engagement• Presented POVs around expanding the college’s presence across new platforms• Increased traffic referrals to ithaca.edu via social media