Bob Greenberg

Bob Greenberg Email and Phone Number

Award-winning Marketing Professional with a portfolio of success directing product development and marketing campaigns. @
Bob Greenberg's Location
Dallas, Texas, United States, United States
Bob Greenberg's Contact Details

Bob Greenberg work email

Bob Greenberg personal email

n/a
About Bob Greenberg

Extensive global experience as an award winning Marketing Executive in diverse industries with MBA and demonstrated capabilities in generating revenue, building marketing organizations, product management, new product development, and improving profits. Proven accomplishments in working with global teams, brand positioning and strategic planning. Hands-on, results-driven team player with a customer-focused attitude; who meets or exceeds goals in dynamic and challenging business environments.Specialties: Marketing • Sales • Promotion • Web Development • CRM Execution • Marketing Research • Push E-mail Creation • Trade Show Management • Strategic Planning • Budgeting • Staff Development • Technologically Savvy Spokesperson • Product Development • Creative Problem Solving • Direct Marketing

Bob Greenberg's Current Company Details
R2G Partners

R2G Partners

Award-winning Marketing Professional with a portfolio of success directing product development and marketing campaigns.
Bob Greenberg Work Experience Details
  • R2G Partners
    Chief Marketing Officer
    R2G Partners Dec 2008 - Present
    Social Marketing • Web Development • CRM Execution • Push E-mail Creation • Strategic Planning • Product Development
  • Mri
    Product Marketing Manager - Equipment Monitors
    Mri Oct 2006 - Dec 2008
    Command alignment of equipment monitor line including pricing and scheduling. Develop collateral. Manage projects from conception to rollout. Resolve product issues. Negotiate contracts. Collaborate with sales to develop an understanding of customer needs. Created distribution agreements between company and a computer manufacturer
  • Viewcast
    Vp Marketing
    Viewcast May 2005 - Oct 2006
    Responsible for total marketing, communication and new product development.• Created 2006 marketing plan that resulted in +30% sales year to year and +40% sequentially• Formed marketing department and organized by areas of expertise• Installed CRM plan that resulted in average 15% click through• Led development for all new products• Managed all launch activity• Supervised staff of 10
  • Texas Instruments
    Ww Marketing Director
    Texas Instruments Jan 1996 - May 2005
    Managed the communication needs of digital camera, streaming media, mixed signal video, optical networking and medical applications.• Developed micro-market campaigns growing business 100% per year in net revenue.• Created push email proprietary list, resulting in average click-through of 20% versus company average of 2 to 4%.• Created multivariate models tying sales to marketing mix activities. Effort resulted in a change in communication mix that drove higher revenue• Created and led multiple Webinars that had more than 100 in attendance• Created print campaign for optical networking segment• Launched video imaging chip to major market success
  • Texas Instruments
    Director Marketing Communications
    Texas Instruments Jan 1988 - Jan 1996
    Directed all communication needs for streaming media, digital camera, mixed signal video, optical networking, and medical applications. Created multivariate models uniting sales efforts with marketing activities. Restructured communications to drive revenue streams. Developed and led Webinars with more than 100 attendees. Devised print campaign for optical networking segment. Launched successful video imaging chip.
  • Ideal Toys
    Product Marketing Manager
    Ideal Toys 1982 - 1988
    Developed CTW's Talking Big Bird, Cookies Monster and Oscar anamatronic toys
  • Grey Advertising
    Asst Account Exec
    Grey Advertising 1980 - 1982
    Created advertising for Procter & Gamble's Duncan Hines Ready to Eat Cookies.

Bob Greenberg Skills

Product Management Product Marketing Direct Marketing Marketing Communications Marketing Product Development Advertising Leadership Strategic Planning Marketing Strategy Online Marketing Crm Management Marketing Research Sales Competitive Analysis Market Planning Strategic Partnerships Segmentation Brand Development Html Seo Integrated Marketing New Business Development Strategy Business Development Email Marketing Cross Functional Team Leadership Social Media Marketing Trade Shows Brand Management Marketing Management Ecommunications Start Ups Social Media E Communications Digital Marketing Pricing Project Management Online Advertising Public Relations Market Research Contract Negotiation Customer Relationship Management Museum Education

Bob Greenberg Education Details

Frequently Asked Questions about Bob Greenberg

What company does Bob Greenberg work for?

Bob Greenberg works for R2g Partners

What is Bob Greenberg's role at the current company?

Bob Greenberg's current role is Award-winning Marketing Professional with a portfolio of success directing product development and marketing campaigns..

What is Bob Greenberg's email address?

Bob Greenberg's email address is bo****@****bal.net

What schools did Bob Greenberg attend?

Bob Greenberg attended Nyu Stern School Of Business, Grinnell College, Staples High School.

What skills is Bob Greenberg known for?

Bob Greenberg has skills like Product Management, Product Marketing, Direct Marketing, Marketing Communications, Marketing, Product Development, Advertising, Leadership, Strategic Planning, Marketing Strategy, Online Marketing, Crm.

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    2
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