Robin Lam Email & Phone Number

Los Gatos, Ca, Us

• Own end-to-end program management for the promotional media production and fulfillment space, leading operations for two engineering teams across five products. Drive collaboration between Product, Design, Engineering, and Marketing stakeholders to successfully deliver over 10 feature launches to a global user base of 1,000+.• Led strategic initiatives to identify root problems and user needs, define opportunity areas, and determine business impact. Partnered with cross-functional leadership to establish OKRs and success metrics, utilizing data-driven insights to drive prioritization discussions and strategic alignment.• Developed comprehensive go-to-market plans for product launches, overseeing change management and facilitating communication and engagement at both leadership and team levels. Achieved over 90% user adoption of new features and significantly reduced churn through targeted training and support initiatives.• Identified technical, operational, and usability risks, documented internal and external dependencies, and established mitigation plans to minimize potential project disruptions and ensure successful product and program launches.• Standardized implementation plans and release processes, and developed testing and risk management frameworks for the entire suite of marketing production tools. Streamlined workflows and accelerated rollout timelines across eight products and four engineering teams.

Mountain View, Ca, Us

• Led global strategic cross-functional initiatives across Google's brand and consumer apps teams.• Managed large project teams (40+) to plan and drive the execution of key business activations and ensure alignment across Product, Marketing, Engineering, Creative, Legal, and Comms partners.• Thought partner to leadership team in Product and Marketing, proactively identifying and developing solutions for both operational gaps (eg. vendor management process) and strategic initiatives (eg. Product and Marketing collaboration initiatives for Safer with Google company-wide brand launch) impacting the business.• Drove cross-functional project meetings and facilitated program reviews, managing feedback from Directors and VPs across Marketing, Product, Legal, Comms, and Policy. Leveraged influence to drive alignment and strategic decision-making amidst competing priorities.• Defined project scope and deliverables, managed budgets and resource allocation, led RFPs and drafted SOWs, managed vendors, drove contract negotiation, and developed cross-team operating frameworks to achieve efficiency improvements at scale.Product Areas - Consumer Apps, Brand & Reputation Teams within Portfolio - Brand Management, Search Trends, Digital Responsibility (Privacy, Security, Safety, Identity, Kids & Family)

Mountain View, Ca, Us

• Led creative strategy, program management and execution for Tier 1 partners’ in-store and digital creative, including customer and product experience, visual merchandising, 2D, 3D, product displays, fixture design, and tech integration, launching 7 global shop-in-shops. • Drove global third-party fixture program strategy and design, partnering with Design and Production to create a patented merchandising solution for vertically-mounted products on horizontal surfaces, supporting channel growth.• Product Areas - Hardware & Retail

Led an in-house creative studio team and managed production for new product launches and e-commerce shoots. Developed creative campaigns and global marketing assets across print, visual merchandising, digital, and social media. Oversaw productions from small-scale internal shoots (under $5K) to large-scale brand campaigns ($500K+).• Manage the production of all global marketing assets across print, VM, digital, and social for all new product launches.• Partnered with the creative director and editorial director from brief through to concept approval. Lead all efforts in pre-production, production (shoot management), and post production.• Source, hire and manage all production and creative partners, including: photographers, directors, animators and illustrators. • Manage and maintain tight budgets. Negotiate and manage usage rights, fees, assets, and contracts.• Develop timelines and oversee development of photography, social video, ecomm, and visual merchandising for all campaigns and seasonal programs.• Define scope, project deliverables and requirements, and provide strategic input on social and digital campaigns.• Develop new processes to streamline ecomm marketing and digital creative workflow.• Mentor and provide direction to junior producers and creative operation team members.

El Segundo, California, Us

Integrated producer managing the overall roadmap, strategy, and development of multiple projects simultaneously across the enterprise application, digital, and social production verticals.Define scope, project deliverables and requirements, manage timelines and budgets, draft SOWs and contracts, coordinate across vendors and agencies, facilitate multiple rounds of client feedback and approvals.*Publicis Groupe NA - Leaders Studio 2017 CohortCLIENTS• Toyota• ASICSDIGITAL• Led digital production of multiple rich and non-rich display ad campaigns using data-driven, performance based creative.- 2017: Corolla, C-HR- 2016: RAVH, Prius, Lollapalooza Toyota Music, ASICS Women's Training• 2016 redesign of Saatchi & Saatchi LA's website.SOCIAL • Led influencer and social content production.- 2016 Toyota Music - Managed a 24-hour shoot and edit for Toyota, VH1 Save the Music, and musical artist Leon Bridges.- 2017 Corolla Influencer Campaign - Gerard Adams "Startup&Go"- 2017 RAV4 Influencer Campaign - Rory Kramer "Ravtivities"- 2017 C-HR/MTV Influencer Campaign - Rory Kramer "MTV Movie & TV Awards Afterparty"- 2017 August Sales Event Social - FB, Instagram, Pre-RollCREATIVE• Shot all photography and wrote all copy for four Instagram takeovers of the Toyota USA channel for the 2016 Toyota Mirai social campaign, Mar - Jun 2016.• Saved client $20K+ by bringing photography, content creation, post production, and influencer costs in-house.PLATFORMS & ENTERPRISE APPLICATION DEVELOPMENT• Executed cross-team, cross-functional coordination across multiple internal core teams, external development vendors, clients, and client consultants.• Managed expectations around fluctuating development and technical requirements.• Created process around defining and producing enterprise-level applications.• Forecasted production budgets, schedules, and staffing. EXPERIENTIAL• Produced the 2017 MTV Movie & TV Awards Afterparty / Official Toyota C-HR Launch Party

Mountain View, Ca, Us

PRIVACY WORKING GROUP PROGRAM MANAGER:• Manage a 7-person team of engineers, lawyers, and project managers, and run weekly privacy reviews to approve new launches and provide privacy guidance for product and infrastructure teams. • Reviewed 570 product/feature launches and data access requests; provided privacy feedback and identified issues for 300+ features and products, a process involving more than 190 product managers and tech leads.• Point of contact for engineering processes and policy implementation aimed at complying with international data protection and privacy laws, and providing end users with transparency and controls over their data. ENTERPRISE PROJECT MANAGER:• Coordinated across 6 global offices and 36+ engineers to launch a new product in the Google for Work suite.• Negotiated with 17 service teams from 6 global offices to unravel and fix 150+ longstanding service team issues needed to unblock Google’s backend infrastructure to allow for multi-domain customer functionality.ENTERPRISE COMPLIANCE PROGRAM MANAGER: • Led Google for Work’s audit readiness program, preparing 92 products and services for an external audit which assesses the controls environment of cloud service providers. Covered 14 compliance requirements around logical access, change management, incident management, and backup and recovery (ISO7001/SOC2).• Identify and refine process vulnerabilities.

Mountain View, Ca, Us

• Built AdMob’s Going Global effort by utilizing industry reports, case studies, and a global mobile app consumer survey to develop strategies for app developers on how to use localization to grow their business and increase revenue. Results included more than 500K social impressions across Google channels, 150K visits, and incremental AdMob sign-ups.• Led the creation of the AdMob booth and exhibition content for Google I/O 2013, Google’s annual developer conference, resulting in approximately 300 one-on-one conversations with prospective new clients.• Developed 6 mobile app developer case studies with AdMob and created a global case competition to engage developers with the AdMob brand. This project yielded 4 new vertical case study leads.

Mountain View, Ca, Us

• Managed off-site orientations and interviews for groups of 70+ employees, assisted in onboarding of 400+ acquired employees, and owned migration of sensitive data into Google systems. • Closed 17 deals and successfully integrated companies’ employees into Google HR infrastructure.• Developed a new Relocation and Transfer process to remove employee uncertainty, increase internal efficiency, and track data. Created a standardized procedure for vendors to follow.

Mountain View, Ca, Us

• Supported all aspects of the recruiting process and contributed to process improvement by creating a new model for international scheduling and developing a program to improve training for new interviewers.

• Conducted interviews with local and international photographers and wrote feature articles, profiles, and editorials on emerging photography and contemporary thematic photography questions.• Wrote 85%+ of the written content for three issues after transforming the online catalogue to a printed arts publication. • Led content research and artistic direction, designed magazine layout, and copy edited every issue.