Structured and reorganized the digital & creative department, introducing new methods and ways of thinking. As head of the agency's Digital & Creative Marketing team, I focus on developing plans and campaigns for high-profile clients such as BNP Paribas, ACCOR | Ibis, UHU, Epson, Arval, Cetelem, Avon, Coviran and MetLife, among many others. My role focuses on working closely with these clients to translate their vision into effective and impactful digital communication strategies.Under my leadership, the team has delivered significant results, showcasing our commitment to driving excellence and innovation in the digital marketing field. I am passionately engaged in mentoring and developing the team, promoting an environment of creativity and continuous learning. My approach balances achieving client goals with fostering a culture that values strategic thinking and creative exploration in digital marketing

With over 120 years of existence, CIF is a club that champions amateur sport, with a strong focus on Tennis, Padel Tennis and football (soccer). Located in the heart of Lisbon, it hosts one of the oldest amateur football tournaments in the world.

As Head of Digital at Euro M, I was responsible for setting up and expanding the digital department from scratch, leading the digital team in crafting campaigns and communication strategies for a number of high-profile clients, including Trident, Royal, Repsol, Ticket, Chips Ahoy!, Makro and Schweppes. My role covered strategic and creative leadership, where I developed key concepts for digital touchpoints spanning social media, websites and apps, to comprehensive digital lifecycle programs.My leadership extended beyond project execution to include team development and new business generation, where I successfully converted prospects into loyal clients with strategic and creative proposals. This business development aspect was pivotal in growing our client base, which included names like Trident, Makro, Vitaminas, Royal, and Vaqueiro.I also placed a strong emphasis on client service, fostering and strengthening relationships between the agency and its clients, thereby enhancing client satisfaction and retention

Manager & Business FounderWeb & Interface DesignerFrontend Developer

Frontend DevelopmentUser Interface Design

Journalist covering New Media & Advertising News

Journalist covering Marketing, New Media and Advertising