Rafael Coelho

Rafael Coelho Email and Phone Number

Owner and Partner @ Casa del Arco & Casa Naranjo Boutique Hotel
Argentina
Rafael Coelho's Location
Argentina, Argentina
Rafael Coelho's Contact Details

Rafael Coelho personal email

About Rafael Coelho

By July 2014, I started a company that owns 2 boutique hotels located in Antigua the main tourist city of Guatemala that is protected by UNESCO. We developed a new concept of quality and guest service focused on the "mainstream" tourism. Casa del Arco is 9.3 (out of 10) in booking.com (http://goo.gl/40SNcz) and 4.5 (out of 5) in tripadvisor (https://goo.gl/J31q3D). Casa Naranjo is 9.3 in booking.com (http://goo.gl/IJ7B0z) being both within the top hotels of this category in Antigua.Previously and after developing my professional career in argentine and multinational companies, in 2006 I partnered Wipernet (wiperagency.com), a branding and online marketing agency founding Central BTS (centralbts.com) from where I leaded the landing in Central American & Caribbean with a company that is about to reach its 7th year with the main companies and brands of the region.

Rafael Coelho's Current Company Details
Casa del Arco & Casa Naranjo Boutique Hotel

Casa Del Arco & Casa Naranjo Boutique Hotel

View
Owner and Partner
Argentina
Rafael Coelho Work Experience Details
  • Casa Del Arco & Casa Naranjo Boutique Hotel
    Owner And Partner
    Casa Del Arco & Casa Naranjo Boutique Hotel
    Argentina
  • Casa Del Arco & Casa Naranjo Boutique Hotel
    Owner / Partner
    Casa Del Arco & Casa Naranjo Boutique Hotel Jul 2014 - Present
    Guatemala
    Casa del Arco and Casa Naranjo are 2 boutique hotels located in the historical town center of Antigua, the touristic center of Guatemala. Business model and concept development, Initial investment, start up and General Manager, sales and marketing. 12 rooms total and 10 full time or part time employees. With a score of 9.3 in booking.com and 4.8 in Expedia, both are between the top alternatives of the hotels in Antigua.
  • Wipernet / Central Bts
    Partner And Managing Director
    Wipernet / Central Bts Jul 2006 - Present
    Central America & Caribe - Argentina
    In 2006, I decided to establish Central BTS (centralbts.com) a boutique marketing agency that merged Wipernet (wipernet.com) and Sure Branding (surebrandesign.com) Specialist in Brand Strategy, Communication, and in Digital Marketing. The clients are multinational and regional brands mainly in Central America. The total group has 60 employees.
    View
  • Antigua International School
    Board Member Since August 2010
    Antigua International School Aug 2005 - Present
    Antigua Guatemala
    Antigua International School (AIS) is a school that delivers the best posible education to kids regardless of their economic or social background.Started with 60 students in 2010, the school will teach to 230 students in 2016-17, half of which receive financial aid.
  • Laso Sa (De Co Invest Group)
    Marketing Manager 3 Arroyos
    Laso Sa (De Co Invest Group) Jul 2003 - Jul 2006
    Argentina
    Laso SA is producer of ready to eat cereals that is owned by Co-Invest (co-invest.com.ar) a private equity fund. Reporting to CEO my role was to develop the branded business (3arroyos.com). Together with the CEO we rethought the strategic business model of the company. Those were good days. Three years in a row with double digit growth (+15%, +23%, +21%) achieving all time high sales records, taking the Ebitda from 9% to 13%, and the market share from 17% to 27% against players like Kellogg’s, Nestlé and Quaker. 4 employees in the marketing team.
  • Masterfoods Southern Cone Ltd (Www.Mars.Com)
    Marketing Manager Petfood Category
    Masterfoods Southern Cone Ltd (Www.Mars.Com) Jul 1999 - Jun 2003
    Argentina, Chile, Uruguay & Paraguay
    Reporting to the Regional Marketing Manager (Brasil) In 1999, my career gained a Latin American perspective in Mars Inc. as marketing manager of the Pet food category for Argentina, Chile, Uruguay and Paraguay. The experience I acquired in Arcor on developing local markets was complemented with the development of ability on strategic brand management of a multinational portfolio in different markets realities. With a super professional team, we achieved an increase on sales (1%) and market share (4%) during one of the most critical moments of the economy of the southern cone (2001). 3 employees.
    View
  • Arcor Saic
    Senior Brand Manager
    Arcor Saic Oct 1995 - Jul 1999
    Argentina
    I started my professional career during 1995 in Arcor (arcor.com), the largest candy producer worldwide and the second main food company of Argentina with revenues of $3.1 billion. During these years I became Senior Brand Manager of the chocolate division, managing Bon o Bon, that is the most important brand of the company, together with other brands. Through a dynamic process of new products lunches and by implementing successful route to market strategies throughout the country, we were able to re-boost value sales of the brand and category by 7% and 8% respectively. 1 employee.
    View

Rafael Coelho Skills

Brand Development Marketing Strategy Management Business Strategy Strategy Start Ups Strategic Planning Market Planning Integrated Marketing Business Development Business Planning Online Marketing Latin America Fmcg Customer Insight Team Leadership Brand Architecture Brand Management Marketing Management Negotiation Market Analysis Marketing Communications New Business Development International Business Entrepreneurship Competitive Analysis Product Marketing P&l Management

Rafael Coelho Education Details

Frequently Asked Questions about Rafael Coelho

What company does Rafael Coelho work for?

Rafael Coelho works for Casa Del Arco & Casa Naranjo Boutique Hotel

What is Rafael Coelho's role at the current company?

Rafael Coelho's current role is Owner and Partner.

What is Rafael Coelho's email address?

Rafael Coelho's email address is rc****@****ail.com

What schools did Rafael Coelho attend?

Rafael Coelho attended Universidad De 'san Andrés'​, Universidad Catolica Argentina, Champagnat School.

What are some of Rafael Coelho's interests?

Rafael Coelho has interest in Business Opportunities And Network, Education, Branding, Multimedia Marketing.

What skills is Rafael Coelho known for?

Rafael Coelho has skills like Brand Development, Marketing Strategy, Management, Business Strategy, Strategy, Start Ups, Strategic Planning, Market Planning, Integrated Marketing, Business Development, Business Planning, Online Marketing.

Not the Rafael Coelho you were looking for?

View similar profiles

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.