I specialise in intellectual property, helping clients to protect and capitalise on their innovative products and brands.I manage trade mark portfolios for a wide range of national and international clients in various industry sectors from start to finish: devising and implementing brand selection, development, management, and risk strategies; conducting brand clearances in New Zealand and overseas; overseeing the prosecution of registered intellectual property protection nationally and in other jurisdictions; and advising on border protection measures, anti-counterfeiting and piracy strategies, and enforcement of rights.I also advise on the development, acquisition, disposal, and commercialisation of intellectual property, including: reviewing, negotiating, and drafting non-disclosure and confidentiality agreements, licences, assignments, co-existence, supply, distribution, manufacturing, franchise, and sponsorship agreements; conducting DDs and intellectual property audits; and overseeing the transfer of national and international portfolios as appropriate.2024 recognition includes:Asia IP 2024 – IP ExpertChambers & Partners – Intellectual PropertyManaging IP – IP Star – Trademarks WIPR - LeaderWTR1000 – Enforcement and litigation; prosecution and strategy