• Independent executive recruiter and public relations consultant.

• Sourced candidates for assignments across various industries and geographies.• Devised and carried out targeted research strategy.• Researched into clients’ company, their competitors and the marketplace.• Assessed candidates to ensure qualification match, cultural fit and compatibility.• Presented shortlisted candidates and provided detailed profile summaries.• Offered guidance and facilitated the negotiation process through to completion.• Followed up with clients and assisted with the candidate’s transition and onboarding process.

I was part of a layoff at Major League Fishing. I took some time off and was actively interviewing when COVID hit and brought things to a halt. I went back to my hospitality roots, serving and bartending, before being recruited into the world of... Recruiting!

• Developed and executed communications and marketing strategies for initiatives across multiple channels including public relations, on and off-site activation and social media in support of Major League Fishing's Bass Pro Tour.• Provided innovative solutions for brand strategy and objectives based upon partner and fan feedback.• Developed organization’s media guide, created and handled media opportunities for the sanctioning body and its athletes. • Coordinated and executed sponsor marketing initiatives including appearances, broadcast content, special events and promotions.• Created and managed credential system for press, VIPs and athletes.• Prepared comprehensive communication plan for operations team to ensure preparedness for personnel, facilities and athletes of event logistics.• Coordinated and executed logistics for on and off-site press announcements.

• Managed the General Tire brand via public-facing written and spoken materials and acted as the primary media contact and an approved company spokesperson.• Coordinated and managed $400k + annual budget.• Led all public relations activities to support the General Tire brand and its involvement in both on-and-off-road motorsports, fishing and various other sponsorships.• Managed all internal and external communications, social media and branding for the General Tire brand.• Prepared and distributed press releases, announcements, brochures, event materials and newsletters.• Responsible for content creation and oversaw development of the relaunch of generaltire.com.• Devised content strategy, calendar creation and implementation.• Managed external agency partners to develop marketing plans to ensure consistent brand experience. • Developed and maintained long-term relationships between the General Tire brand and influencers.• Developed integrated strategies for initiatives across multiple channels, including advertising and on-site activation.

• Managed public relations efforts, promotional messages and interviews for NASCAR Cup Series champion Kurt Busch and other True Speed Communication clients.• Recommended appropriate public relations course of action in both routine and crisis situations.• Wrote and edited weekly news media releases, media kits, race event reports, press releases, website articles and newsletter stories.• Pitched stories to local and national media.• Served as corporate spokesperson for media inquiries.• Handled integration of public relations and marketing initiatives with both sponsors and teams.• Prepared speeches for public and private speaking engagements. • Pitched stories to local and national media.• Maintained media contacts for press material distribution ensuring maximum exposure for sponsors, teams and drivers.• Maintained and updated social media platforms to ensure social media presence and growth.• Planned and executed various events including sponsor meetings, hospitality, press conferences and media events. • Assisted with the execution of at-track activation between clients and sponsors.