Leading Strategy for full-funnel media clients and pitches, as well as agency solutions such as IRIS, our Generative Marketing Intelligence platform and TotalSERP, our integrated solution for driving brand discovery across paid, organic, and local search.

Led the Horizon Next business in Canada to provide strategy, media planning, and analytics services to growth-oriented clients such as Peloton, Blue Buffalo, HelloFresh, Bath Fitter, Noom, and Amplifon. Launched FanDuel as a leading Canadian sportsbook starting from day 1 of the Ontario iGaming legalization.

Storyteller and growth architect supporting DAC’s ability to win, keep, and grow client business across all North American offices, with a focus on larger, omnichannel digital programs. Leader of RFP responses and pitch development. Key contributor to DAC exceeding NPS targets, winning multiple industry awards, and becoming the only Canadian agency named to the Forrester Wave for Performance Marketing in 2019.

Scaled DAC’s Performance Media practice through a substantial hiring and training program, martech upgrades, and development of proprietary processes for account optimization. Contributed dozens of case studies to DAC’s library while consistently delivering transformative growth for omnichannel media clients.

Managed a team of SEM Specialists to optimize large budget, hyper-local Search campaigns forclients such as Ritchie Bros. Auctioneers, The Co-Operators, Casella, Fit4Less, Fidelity Investments,GE Appliance Repair, and Tiffin University