Rebecca Cosgrove Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

- Interim Marketing Partner & Marketing Co-ordinator for over 35 Jobfind offices across Australia.- Provide support to Business Partners by creating marketing materials, including news stories, social media posts, and graphic design.- Assist with marketing administration tasks, handling purchase orders and invoices.- Updating websites and social media channels, ensuring content relevance and engagement.- Monitor and analyse campaign performance.- Manage the development of the Canadian website to enhance online presence.

Dublin, County Dublin, Ireland

Marketing Strategy:- Collaborated with Integrated Marketing, PMM, Sales, Media, Trading, and Commercial teams, along with external agencies, to develop and manage effective multi-channel marketing strategies ensuring alignment with budgetary constraints and financial goals.Campaign Management:- Led the execution of the GTM strategy for Accounting, Payroll and HR products in Ireland. - Executed integrated campaigns across diverse channels, achieving a 359% increase in conversion rate for the Irish Self-Assessment campaign and a 72% decrease in CPM for the Irish Payroll Year End campaign.- Conducted post-campaign analysis for data-driven insights, reporting regularly on commercial calls and monthly business reviews.Event Management, Sponsorship and Partnerships:- Led the planning and execution of Irish corporate events and webinars, ensuring seamless logistics, vendor relationships, budget planning, PO process, and on-site coordination.- Researched and identified strategic partnership opportunities, assessed their viability with the Commercial team, and developed and executed comprehensive implementation plans. - Supported with UKI activities including the London pop-up shop and the execution of the Six Nations Insights Partner sponsorship. This campaign resulted in 172M impressions, 2M engagements, and was the number 1 piece of rugby content generated on TikTok to date with 22.9M views. Creative Development and Digital Performance Marketing:- Managed creative development processes, collaborating with designers, copywriters, agencies, and internal stakeholders to produce compelling campaign assets for web, social, influencer, and programmatic initiatives. Email Campaigns:- Led engaging eDM campaigns with segmentation strategies, resulting in personalised content and higher open/click-through rates.- Implemented A/B testing methodologies, achieving a 4% uplift in open rates.

- Briefed and liaised with agencies, designers, printers, copywriters and photographers for ATL and BTL Savills Ireland brand campaigns and client brand campaigns.- Reviewed artwork, social copy, and website designs received from agencies ensuring brand guidelines are followed for both Savills Ireland and private rental scheme clients.

Galway, Ireland

- Developed over 65 multi-channel media strategies for B2B and B2C clients with advertising budgets between €50K and €350K. - Analysed client target personas media consumption habits using data sources such as Kantar TGI Consumer. - Created and presented media strategies to clients that recommended appropriate media channels, media titles, and budget allocation.- Negotiated media rates, achieving a 141% increase in radio spot numbers for one client. - Developed and maintained relationships with over 45 media sellers.

Dublin, County Dublin, Ireland

Fleet Management- co-ordinated the ordering, preparation, and delivery of BMW, MINI, and Motorrad stock to retail and corporate customers- analysed customer consumption habits within the retailer network- generated fleet status reports using Excel- managed various suppliers and vendors to ensure all goods and services received by the customer were of premium quality- created a new corporate customer ordering process Cost Centre Support- introduced a cost centre management process around PO requesting and approval- streamlined invoicing process with BMW Ireland's main fleet vendor decreasing time spent on this process by 40%- raised PO's, good receipted, approved invoices, and forecasted spend using the SAP Financial Planning & Analysis system

Dublin, County Dublin, Ireland

Santry

Msc Marketing Practice, Marketing

Graduated top of the 2020/2021 class Marketing Placement - 37 week placement as Marketing Executive, Buymedia Inbound Marketing Strategy.

Bachelor Of Business Studies (Hons) Specialising In Marketing, Business Studies

Activities and Societies: Music Society, Dance SocietyModules Include: New Enterprise Development Applied Market Research Business.