R.C. Peterson Email & Phone Number

Los Angeles, Ca, Us

Long Beach Ca

• Research, book and manage promotional events for domestic and international sanctioning bodies. Including L.A. and O.C. Autoshows, NASCAR and IndyCar races, Events at LA LIVE.• Collaborate with FIA Formula E in London to produce social media, promo materials and talent booking for showcar program. • Coordinate event logistics for The Toyota Pro Celebrity Race including media relations, and site management. • Established partnership with Replay Cameras providing content resulting in over 200,000 impressions. • Created and maintained celebrity and athlete marketing calendars to ensure successful integration with sponsors, domestic & international sanctioning bodies and specific events.

Long Beach Ca

• Team lead, oversee college partnerships, sales & marketing, and event day execution. • Manage hospitality and marketing team, including two direct reports and a team of 65 ambassadors.• Responsible for all clients in four different hospitality areas and developed all marketing email and social media content.• Track expenses and maintained budget ledgers. • Launch creative partnerships with new corporate, social and educational organizations. Largest and longest running street race in North America held on a temporary street circuit in downtown Long Beach, California. The 3-Day event attracts over 186,000 people and features Verizon IndyCar, Formula Drift, Pirelli World Challenge, Indy Lights, IMSA Tudor United SportsCar Championship, Toyota Pro/Celebrity Race, and Robby Gordon’s Stadium Super Trucks. The 3-Day automotive racing festival features more than 10 hours of national television coverage between, CBS, FOX, and NBC.

San Francisco Bay Area

Worked several of IMG’s premier action sports properties including: Vans U.S. Open of Surfing (world's largest surfing event) Hurley Pro/Swatch Women's Pro Escape from Alcatraz Triathlon Duties included site planning, build out, sponsorship activation, hospitality and event tear down. .

Nationwide

• Worked with CEO to plan future events. • Created and modified site plans for effective crowd control, security ticketing and efficient load in and load out. • Solicit and develop local partners to promote advance group ticket sales.• Activated corporate partner programs and documented activation for event recaps to illustrate sponsorship value and reach. • Worked with team to set up/ tear down and return site to original condition.• Managed Credentialing, Will Call and Ticketing at Venues.

Southern California

• Responsible for day to day relationship management and activation of assigned corporate partnership accounts. Point of contact between staffing agency and Marketing agency• Incorporated rapid changes in venues to target core youth market and promote product and artist. • Maximized product promotion by utilizing social media and digital resources. • Participated with market recaps and planning for future activations.

Nationwide At All Indycar Races

• Trained and managed local project teams of ten Verizon brand ambassadors at all domestic Indycar races.• Planned and executed site build for display at each race track to capture highest trafficked corridors reaching 10,000+ visitors at each event. • Capture images of fan interaction with team and product for social media to promote Verizon virtual garage sponsorship.

Long Beach Ca

• Acted as property manager for several premium properties in Los Angeles County.• Developed creative advertising content and strategy to attract buyers.• Managed all web based marketing and bookings of properties.• Made primary contacts to foster relationships with potential clients.• Tended to all questions and concerns of potential and current tenants.• Crafted lease language and terms.• Managed property’s image and present property to potential tenants.• Held Real Estate license.

Anaheim Ca

Master'S Degree, Sport Management

B.A., Poly Sci, Minor Marketing & English

Education record