R. Craig Allen

R. Craig Allen Email and Phone Number

Key Account Sales Consultant @ MSC Industrial Supply Co.
Milwaukee, WI, US
R. Craig Allen's Location
Milwaukee, Wisconsin, United States, United States
R. Craig Allen's Contact Details

R. Craig Allen work email

R. Craig Allen personal email

About R. Craig Allen

Stepping into Wabtec Corporation as Global Product Manager, my expertise in operations and new business development has been pivotal in driving growth and innovation. The past two years have seen me spearheading initiatives that enhance operational efficiency and foster strategic business ventures.The skill set honed at MSC Industrial Supply Co., focusing on market penetration and customer experience, complements my current role. Our team is committed to delivering excellence in product strategy, leveraging deep market insights to meet the dynamic needs of our industry.

R. Craig Allen's Current Company Details
MSC Industrial Supply Co.

Msc Industrial Supply Co.

View
Key Account Sales Consultant
Milwaukee, WI, US
Website:
mscdirect.com
Employees:
5730
R. Craig Allen Work Experience Details
  • Msc Industrial Supply Co.
    Key Account Sales Consultant
    Msc Industrial Supply Co.
    Milwaukee, Wi, Us
  • Wabtec Corporation
    Global Product Manager - Mmh
    Wabtec Corporation Nov 2022 - Present
    Pittsburgh, Pennsylvania, Us
  • Msc Industrial Supply Co.
    Key Account Sales Consultant
    Msc Industrial Supply Co. Jun 2021 - Nov 2022
    Davidson, North Carolina, Us
    MSC Industrial Supply Co. (NYSE: MSM) is a leading North American distributor of metalworking and maintenance, repair, and operations (MRO) products and services. We help our customers drive greater productivity, profitability, and growth with more than 1 million products, inventory management, and other supply chain solutions, and deep expertise from 75 years of working with customers across industries.
  • Sharp Business Usa
    Account Executive
    Sharp Business Usa Jun 2018 - Jun 2021
    Montvale, New Jersey, Us
    The primary business development resource and field liaison between customers and colleagues. Responsible for effectively communicating the organization’s value proposition and broad portfolio of products and services to meet the needs of a diverse customer base. • Gather competitive intelligence, investigate market trends, and identify changes to customers' business in an effort to address opportunities for growth in the assigned geographic territory. • Penetrated local markets through current clients, outside sales and cold calls to meet and exceed revenue and gross profit expectations. • Focused on product and service knowledge through personal study and company training.• Timely responses to requests for information on product and service applications.• Developed presentations to communicate company value and quality to clients and prospects.
  • Self Employed
    Senior Management Consultant
    Self Employed Aug 2016 - Jun 2018
  • Certapro Painters
    General Manager
    Certapro Painters Jun 2014 - Aug 2016
    Audubon, Pa, Us
    Served as an efficient corporate leader, responsible for driving performance of internal teams. Planned day to day operations, while developing budgets to allocate financial resources. Monitored a wide range of activities, including sales, marketing, human resources, and production. Significantly impacted business growth and customer service ranking.
  • Sony Electronics
    Business/ Product Manager – Vaio Personal Computer
    Sony Electronics Nov 2013 - Jun 2014
    San Diego - Us | Tokyo - Jp, Us
    Developed comprehensive business plans to facilitate product development. Outlined financial plans, budgets, and reports to meet corporate objectives. Reviewed product launch cycles to coordinate campaign logistics. Supported the sales department by contributing to tactical plans.
  • Sony Electronics
    E-Commerce Promotional Strategy & Planning Manager
    Sony Electronics Apr 2013 - Nov 2013
    San Diego - Us | Tokyo - Jp, Us
    Offered expertise regarding promotional campaign development on the web and in physical store locations. Coordinate web merchandising to promote products in various regions. Created a tool to streamline online merchandising.
  • Sony Electronics
    Merchandising Manager (Retail & E-Commerce)
    Sony Electronics Nov 2010 - Mar 2013
    San Diego - Us | Tokyo - Jp, Us
    Hired to merchandise TV and home audio & visual products for Sony’s retail and on-line stores as well as their call centers. Over time, adjusted my focus to specifically merchandise these products through Sony's e-commerce and call center sales channels. Key Accomplishments• Grew the HAV business by 15% through the adoption and launch of Sony’s ES products on-line• Developed the process for Merchandise Managers to sell products through the e-bay market place. Leading this effort resulted in this channel exceeding budget by 80% with my category leading with 75% of the sales.• Developed a cross functional team to drive the on-line business – becoming the standard for all on-line Merchandise Managers.• Recognized as a leader in on-line merchandizing and coordination – asked to manage on-line merchandising for all Home Division products (TV & Home Audio/Visual).
  • Epson America Inc.
    Senior Product Manager
    Epson America Inc. Jul 2004 - Nov 2010
    Los Alamitos, California, Us
    Advocated for continuous product design and development enhancements. Managed a multi-million dollar product line, constructed roadmaps for market penetration, and increased revenue generation. Prompted product enhancements in technology to remain competitive. Communicated with a Japan and a vast amount of clients in the US.
  • Epson America Inc.
    Senior Product Marketing Manager
    Epson America Inc. Jul 2004 - Nov 2010
    Los Alamitos, California, Us
    Hired to re-launch Epson’s line of general purpose printers in order to secure greater market-share and a larger account base.• Manage Epson’s $150 million, A-Size consumer inkjet line of printers and All-In-Ones • Developed short and long term products roadmaps to effectively compete in the U.S. market as well as reduce cost and maximize profitability.• Secured and developed new accounts and increased shelf placement at existing accounts resulting in #2 position at most major retailers. • Launched a line of WorkForce SOHO printers that increased Epson America’s market share and average selling price in a down economy (Sept 08- Mar 09)
  • Epson America Inc.
    Senior Channel Marketing Manager
    Epson America Inc. Jul 2004 - Nov 2010
    Los Alamitos, California, Us
    Responsible for developing the commercial channel for inkjet printers. This is in support of the long term strategy to develop business printers at Epson America, Inc.• Identified and spearheading the development of a new channel that is expanding Epson’s reach into the multi-billion dollar business printer market.• Drove exposure to Epson’s “Commercial sales Channel” and increased sales by 20%.• Independently provided strategic direction to Epson America’s CEO resulting in a global initiative to develop new markets and technologies – Managed Print Services.
  • Epson America Inc.
    Senior Technical Product Manager
    Epson America Inc. Jul 2004 - Nov 2010
    Los Alamitos, California, Us
    Responsible for developing and implementing new technologies with Epson’s engineering team in Japan. This is in support of expanding Epson America’s printer business from being predominantly photo printing to include document printing as well.• Convinced Seiko Epson management in Japan of the need for fax capabilities in multifunction printers (MFP), based on my identification of the trend towards business printing. Developed and launched the CX9400Fax which achieved the status of top selling Fax ADF product for Q1 2008. The 2010 Epson America Roadmap included 8 printers with Fax or 50% of the entire multifunction printer portfolio.• Direct ownership for developing new technologies with the parent company. These include, but are not limited to; Networking, Fax, Operating System support and Drivers.• Handpicked to be the technical and marketing liaison between the US sales company and the Japanese development teams to ensure the interests of the US customers are being met.
  • Edward Jones
    Investment Representative
    Edward Jones Jun 2002 - Jul 2004
    St. Louis, Mo, Us
    Develop a market to deliver personal financial advice and investments to individuals and small businessesKey Accomplishments• Earned Series 7 & Series 63 licenses as well as earning a license to sell Insurance in California • Developed personal financial strategies for small business and individuals• Grew client base from start-up to over 100 customers through cold call sales resulting in over $3 million under management• Modified client’s portfolios as necessary to protect and grow their assets under management.
  • Motorola
    Sr. Product Marketing Manager
    Motorola Aug 1999 - Dec 2001
    Chicago, Illinois, Us
    The Broadband Communications Sector of Motorola has a 40-year history as the leading provider of cable industry technology, with year 2000 revenues exceeding $3 billion. Hired to transform the fledgling cable modem business into a major source of revenue for Motorola; once successfully accomplished, recruited to duplicate this success in the retail environment. Presented the cable modem product line to worldwide internal and external customers, including Multiple Service Operators, PC-OEMs, and retailers.Key Accomplishments• Expanded the cable modem business from $40M in 1999 to over $500M in 2000, while establishing a 50% worldwide market share. 2001 unit volume increased by 90%.• While serving as acting Director of Marketing for 6 months, cable modems achieved their highest single period revenue of $300 million.• Defined the retail product specification, and marketing strategies resulting in Motorola becoming the premier cable modem vendor in the retail channel with over 60% market share.• Successfully defined & managed the development and launch of 4 hardware and 3 software products.• Worked closely with Broadcom & Conexant to define requirements for their cable modem ASICs• Created and implemented new product development, life cycle, forecasting, and roadmapping processes.• Managed new and existing products through all of these processes.
  • Iomega
    Product Marketing Manager
    Iomega May 1998 - Aug 1999
    Iomega, a $1.7 billion company in the data storage industry, broadened its product line into the mobile market with Clik! drives. Hired as the Product Marketing Manager to lead Clik!’s introduction into the digital imaging market. Represented Iomega to internal and external customers and the media. Responsible for marketing to OEMs, distribution, catalog, and retail sales channels. Key Accomplishments• Unraveled the complexities of the digital imaging market, while becoming recognized as Iomega’s “digital imaging expert” on a worldwide basis.• Nurtured partnerships with imaging component manufacturers culminating in product compatibility with most major image processor, ASICs, and operating systems.• Orchestrated a comprehensive marketing strategy, which supported the delivery of the first digital camera with Clik! as a standard built-in feature, which became one of the top strategic programs at Iomega.• Established the 2nd half ’99 marketing strategy to accelerate mobile Clik! drives through key channels.• Developed and marketed a value-added promotion for magnetic media resulting in 10% growth• Created and implemented Iomega’s strategy to create and capture the digital imaging infrastructure to support future Clik! built-in digital cameras.
  • Xtend Micro Products Inc.
    Product Marketing Manager
    Xtend Micro Products Inc. Feb 1997 - May 1998
    Created and implemented the product management function at this $16M notebook computer accessory manufacturer. Developed processes and controls to manage new and existing products distributed through notebook OEMs, retailers, and corporate/VAR dealers. Key Accomplishments• Researched and analyzed the marketplace and provided direction for Xtend’s product roadmaps, culminating with the addition of a new product category.• Managed 8 product categories, totaling over 300 products.• Introduced a new product category, DC Auto/Air power adapters, which contributed 20% of total revenue within 1 year, and propelled Xtend to market share leader.• Commercialized over 90 products that cumulatively contributed 25% of total revenue.• Managed the end of life strategy for the AC adapter category resulting in a 10% increase in operating profit.• Presented Xtend to major computer OEMs including; Toshiba, Compaq, HP, NEC, Micron, and Gateway, resulting in OEM sales to these manufacturers.• Charter member of the Xtend ISO-9000 Quality Steering Committee.
  • Energizer
    District Sales Manager
    Energizer Mar 1995 - Feb 1997
    St Louis, Missouri, Us
    Managed the sales of Energizer’s primary and rechargeable batteries to OEMs. Provided technical training to VAR accounts, and technical support to OEMs for custom battery packs. Key Accomplishments• Managed over 100 accounts in a 2-state territory, with sales totaling $13 million.• Consistently exceeded sales goals by 10% to 20% during a contracting economy.• Doubled revenue for my territory in less than 2 years.
  • Aerojet Rocketdyne
    Engineering And Project Management
    Aerojet Rocketdyne Oct 1987 - Mar 1995
    Los Angeles , California, Us
    Promoted to several positions of increased responsibility: Quality Engineer, Test Engineer, System Integrator, Project Engineer/Manager. These positions encompassed all technical aspects of Rocketdyne’s rocket propulsion, power distribution, & strategic defense weapons business. Key Accomplishments• As project lead, completed a development project 80% under original cost estimates and 75% ahead of schedule.• Key participant on proposal teams that brought contracts to Rocketdyne totaling more than $150 million.• Nurtured and maintained strategic alliances with launch contractors, NASA, the Space Defense Initiative Organization, and the Air Force.• Modified existing products based on customer requirements, thus creating several spin off programs.• Trained engineers in the operation of electronic systems in order to maintain these spin-off programs.• Possessed Secret Security Clearance.

R. Craig Allen Skills

Product Marketing Product Management Cross Functional Team Leadership Strategy Consumer Electronics Competitive Analysis Product Launch Marketing Marketing Strategy Product Development Management Retail Sales Multi Channel Marketing Go To Market Strategy P&l Management Strategic Partnerships E Commerce Strategic Planning Project Management Sales Management Merchandising Powerpoint Marketing Management Product Planning Forecasting Program Management New Business Development Pricing Account Management Microsoft Office Market Analysis Market Research Budgets B2b Training Selling Channel Partners Budgeting Channel Management P&l Excel Direct Sales Problem Solving Strategy Development Product Lifecycle Management Business Management Operations Maketing Team Leadership

R. Craig Allen Education Details

  • Usc Marshall School Of Business
    Usc Marshall School Of Business
    Technology/Operations Management
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    And Marketing Products As A Business
  • California State University, Northridge
    California State University, Northridge
    Electrical Engineering

Frequently Asked Questions about R. Craig Allen

What company does R. Craig Allen work for?

R. Craig Allen works for Msc Industrial Supply Co.

What is R. Craig Allen's role at the current company?

R. Craig Allen's current role is Key Account Sales Consultant.

What is R. Craig Allen's email address?

R. Craig Allen's email address is rc****@****ail.com

What schools did R. Craig Allen attend?

R. Craig Allen attended Usc Marshall School Of Business, Northwestern University - Kellogg School Of Management, California State University, Northridge.

What skills is R. Craig Allen known for?

R. Craig Allen has skills like Product Marketing, Product Management, Cross Functional Team Leadership, Strategy, Consumer Electronics, Competitive Analysis, Product Launch, Marketing, Marketing Strategy, Product Development, Management, Retail.

Who are R. Craig Allen's colleagues?

R. Craig Allen's colleagues are Matthew Faiella, Tina Lilley, Gisela Mosquera, Kannan M., Darin Russell, Mba, Cssgb, Justin Kolb, Alex Barnes.

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