• Actively managed multiple marketing channels that contributed to growth on both the supply and demand sides of the business including: SEO, content marketing, Facebook advertising, and job posting across multiple job boards.• Acquired 9,000 new dog sitters in the second half of 2016 increasing overall sitter supply by 25%• Developed a method for gathering impression data on Craigslist ads allowing for increased optimization yielding a 35% decrease in cost per acquisition• Lead an initiative with the development team to reduced page load speeds site wide by 50% leading to an increase in SEO rankings of approximately 15%• Leveraged DogVacay user data and third party data to create a dog friendliness score for more than 2,000 cities which organically got picked up by multiple local news outlets• Launched a monthly giveaway series that produced 1,000 new emails captures per month• Set OKRs and conducted regular reviews and training for a team of two direct reports

• Drove 32% YoY increase in new customers from SEO in 2016• Designed and launched new landing pages targeting the dog walking vertical leading to a 180% increase in first page rankings across the largest cities in the US• Created a SEO test framework that facilitated running multiple experiments across designated groups of URLs yielding a 30% improvement in top 3 rankings overall• Set up the DogVacay Scholarship, which at its peek generated over 50 inbound links from .edu domains• Implemented JSON-LD site wide that allowed for more detailed localized landing pages• Reduced the occurrence of 404 errors across the domain by 96%

• Developed and manage resources to execute an SEO strategy encompassing traffic growth, customer acquisition, content creation, and link acquisition• Ownership of the customer experience for SEO landing pages including continuous split testing, UI enhancements, and conversion funnel optimization• Grew organic search traffic by 21% and new customer acquisitions by 37% within the first 6 months of employment• Managed link outreach programs yield over 80 inbound links from high authority .edu sites• Leveraged Google Analytics Premium and custom variables to identify highest converting user click paths• Worked with dev team to instill SEO best practices and ensure optimum crawlabilty of existing and new content resulting in over 14 million indexed pages and a 98% overall indexation rate of desired content• Leveraged large data sets to create value for customers and increase coverage for long tail keyword targets• Created custom dashboards and reporting in Google Analytics to grant visibility into actionable metrics• Grew reverse phone look up traffic by 75% in Q4 2012 vs previous quarter

• Oversaw the SEO operations of Yellowpages.com and m.YP.com totaling in an average 25 million visits per month• Improved traffic from organic sources by 92% for Q1 2012 vs 2011• Obtained first page placement for Anywho.com property on competitive head terms like “reverse phone lookup”• Project planning and management including projections, resource allocation, technical specifications, and prioritization• Manage ongoing vendor relationships and spearhead link building effort through creative content marketing• Actively work across functions to educate and facilitate SEO as a corporate wide initiative• Adapted our current Omniture implementation to facilitate cohort analysis and user retention reporting• Implement enterprise level site improvements that impact over 50 million URLs• Create weekly reports using Omniture and in house analytics to monitor the overall health of current SEO operations

• Analyzed conversion funnels from top to bottom to increase margins and marketing efficiency based on examining customer behavior, LTV, and churn• Set measures in place to increase customer retention through follow up email campaigns, discount offers, and outbound calling• Developed the online strategies for a portfolio of 15 sites spanning two businesses contributing over $500k in profit annually• Leveraged marketing agency to design an effective social media strategy resulting in front page exposure on Digg.com and grew visits from zero to 92,000 within a period of 60 days and, generating over 8,000 inbound links• Created marketing strategies to target high volume/high customer-intent keywords to gain first page placements on major search engines• Conducted market research on new verticals: mapping competitors' online footprints, analyzing backlink profiles, and gauging barriers to entry• Created advanced segments and actively interpret web analytics data from Google Analytics along with proprietary systems to make more effective marketing decisions and increase ROI

Worked closely with upper management to improve work environment in multiple call centers• Designed and managed floor plans for call center to scale capacity during high growth periods increasing capacity by 30%• Organized companywide events to better integrate sales and corporate staff building better inter-company communications and promoting corporate culture• Collaborated with various business verticals to iterate current compensation and staffing models to increase productivity and efficiency of call center employees

Built deep relationships with Google resulting in Red Ventures to be one of ten companies in North America to be included in exclusive alpha testing opportunities• Managed and created paid search campaigns for 5 major brand partners in consumer service industry with annual budgets exceeding $1M• Conducted well crafted customer experience split testing to increase response rates, promote deeper customer engagement and add incremental customer acquisitions• Evaluated test results establishing actionable and statistically significant results• Responsible for creating annual and quarterly projections and presenting them to C level management• Analyzed call center scripting to ensured continuity between online and offline interactions• Worked with the creative team to develop new websites, landing pages, banner ads, and forms for implementation in aggressively tight testing timelines• Managed the launch of the online component of partners in the satellite internet space, and achieved 20% profitability for paid search campaigns within the first month

Used various advertising platforms to create and optimize highly targeted paid search accounts across all major search engines including Google, Yahoo!, and Bing• Optimized paid search account for our satellite TV partner resulting in a 50% decrease in cost per acquisition• Launched and managed mobile click to call marketing campaigns a year before our competition• Wrote eye catching ad copy grabbing customers' attention in 70 character or less format• Collaborated with in-house technology team to develop marketing dashboards that present data in real time enabling quick analysis of the conversion funnel• Developed a keyword tracking tool that closed the loop between individual keyword spend and offline conversions• Trained new hires to be proficient and effective paid search account managers