Rodrigo D'Abbieri Email & Phone Number

São Paulo, Sp, Br

São Paulo, Sp, Br

Responsible for the operations, launch and GTM (go-to-market) strategy for Gipsyy (Grupo Guanabara technology startup).Definition and execution of the entire launch strategy, from its conception to expansion to more than 2,000 locations. Responsible for the strategic planning and management of the company's P&L, reaching more than R$ 300 million in annual revenue.Responsible for the departments of Marketing, Growth, Product, Finance, Data Analytics, Customer Experience, CRM and People. Hiring and management of a team of more than 70 people, reporting directly to the CEO and group shareholders.Head of Digital at Grupo Guanabara, the largest conglomerate of passenger transportcompanies. Responsible for the e-commerce platforms and fronts of digital transformation,growth, sales and management of all the group's digital platforms such as e-commerce,websites, apps, sales bot, social networks, Salesforce (Service and Marketing Cloud), CustomerExperience, CRM. Improvement of online platforms and campaigns: growth of 2x the salesshare of digital channels.

Osasco, São Paulo, Br

Leading the marketing area and responsible for the go to market strategy of financial and banking products for iFood. User Acquisition, retention and engagement of iFood´s Digital Account, e-wallet, implementation of strategies through the whole acquisition funnel for loans, acquiring products (POS and mPOS), QR Code payments and PIX. Managing marketing campaigns in digital channels, offline media, trade marketing, CRM and growth. Also responsible for customer experience team (CX), customer support, team management, relationship with partners Atento, customer satisfaction KPIs and NPS monitoring. Direct reporting to the CEO.

São Paulo, Sp, Br

Head of Growth Marketing and responsible for the user acquisition for 99 (passengers and drivers). Real achievements: growth the user acquisition +10x decreasing the acquisition cost 3x in 6 months. Managing a multi-millionaire monthly budget (R$ 20 Million). Main goals:• Structuring and creating the Growth Marketing team in the company.• Developing new acquisition campaigns for paid and non-paid channels.• Implement growth hacking and referrals strategies such as member get member programsand influencers.• Technical implementations as tracking systems, bid manager platforms and analytics.• Funnel and product optimizations.• Reporting directly to the VP of Operations.

São Paulo, Br

Head of Growth, responsible for overall strategies for user acquisition, focused on mobile and app install strategies. Developing strategies for organic and paid channels. Marketing budget management. Organic: Social media, newsletters, PR, Blog, SEO, partnerships, member get member campaigns and viral. Paid campaigns: Google Adwords, Facebook and Twitter Ads, Ad Networks, Affiliates, Display, Retargeting and videos. Also, responsible for all user funnel, since the app installs until the final conversion. Project management, applying agile practices to develop new features and funnel for user acquisition.

São Paulo, São Paulo, Br

Responsible for overall Mobile strategies at Dafiti Brazil and Latam, biggest fashion ecommerce in the region. Leading the Mobile growth initiatives and mobile revenue share. Reaching +100% growth (revenue) in just three months. Creating strategies for user acquisition (installs) and user engagement. Mobile CRM communications via Push Notifications, SMS and In-APP messages. Cross device integrations. Responsible for mobile investment and media optimizations in Facebook Ads, Ad Networks, direct Publishers (APPs) and DSP through cohort analysis, customer lifetime value and ROI. Special partnerships with OEM's (Samsung, Motorola, Apple, etc), Telco’s and App Stores. Responsible for campaigns calendar, promotions and special offers in the app. Working closely with the mobile product team in order to develop new functionalities and extra benefits for APP users.

Br

Responsible for Digital Marketing and Online and Mobile strategies at OLX Brazil. Closing deals with main publishers and partners (agency, ad networks, ad exchanges and retargeting). Annual planning of digital media and managing overall online and mobile investments (USD 2 Million monthly) Responsible for campaigns implementation, structure and system monitoring, reports and dashboards, measurement and tracking of KPIs, optimizing campaigns according to ROI and Performance. Mobile APP and APP Installs campaigns, lifetime value analysis for users and cross devices. Display campaigns, sponsored links, Google AdWords, Google Display Network, RTB, Facebook Ads and In-App. Social Media strategies (Facebook and Twitter). Creating alternative action plans of online marketing, dynamic ad servers, special projects and sponsorship. Coordinating online marketing team, aligning the strategies of campaigns around the world. Supporting the planning and execution of Offline Campaigns (Open TV, Pay TV,newspapers, radio and activation projects). Active participation in related marketing projectswith Product / IT teams.

Br

Responsible for product development, billing, commercial and online marketing strategies. Sites: www.pinpix.com.br / www.voxcards.com.br / www.suadieta.com.br / www.zastros.com.br.Development of new products and functionalities for users. Study of usability, user experience and Web Analytics. Conduct of actions control and ROI of online marketing campaigns such asbanner ads, AdWords, Ad Networks, Facebook ads, display videos promoted on Orkut and YouTube. Definition of strategies profitability for products. Implementation of SEO and SEM strategies. Creation and development of new relationship channels, social networks, tools and apps (Facebook and Orkut). Coordination of parts production, sales and promotional campaigns. Development campaigns of activation, registration and use of products, actions of loyalty, retention and reactivation of former subscribers. Responsible for developing business partnerships and advertising (AdSense and affiliate programs). Project Management from the areas of Product / Content / Design / IT (SCRUM methodology). Responsible for project expansion in Latin America. Management and coordination team of product marketing (5 employees).

Rio De Janeiro, Rio De Janeiro, Br

Coordinator of Planning ISP team and area (handling 3 employees). Responsible for follow up and control of the main ISP business KPIs. Strategic information management. Internet market follow up. Budget estimates and projections of the business. Evaluation of web projects such as online sales funnel, actively participated in developing the new Upgrade “Assine Já Globo.com” and supporting the campaigns sponsored links with agencies. Trainee, develop and evaluate team. Market Intelligence: Market research and identification of trends in Internet and Desk Research. Development of actions to position the company and point out opportunities business based on market analysis and indicators. Studies and research in order to define corrective actions and / or process improvement. Communication and interface with research institutes and companies providing information services.

Buenos Aires, Ar

Senior Analyst of Sales Development for commercial and marketing areas. Executive account TOP250 site sellers, responsible for sales and development of the main Argentina's MercadoLibre sellers. Organization of meetings, presentations, training and trade agreements with key accounts. Elaboration and analysis reports for strategic business planning. Development of projects for the vendor growth and increase the number of items posted on the website. Strategy Meetings and commercial training. Participation in events such as ML University.

Ar

Responsible for online advertising campaigns and all investments of online marketing for Argentina and Chile. Main functions: coordinate the account executives of marketing, building actions plans and objectives, analytical role for online campaigns with focus on performance, presentations and reports for top management. Development of new projects and Digital Mktg optimization campaigns (banners, and AdNetworks, Sponsored Links: Google and Yahoo). Responsible for leading a team of 4 employees.

Ar

Responsible for Sports Category Managers of Latam (Brazil, Mexico, Argentina and Chile). Reports analysis, evaluating and building action plans, objectives, monitoring and training. Responsible for a team of four people.

Ar

Category Manager for electronics Arremate.com Brazil, directly responsible for sales and development category.

Industrial Engineering, Engineering

Scrum, Métodos Ágeis De Gerência Em Desenvolvimento De Software

Management, Programa De Desenvolvimento Em Gestão

Certification Program Pmp®, Project Management, Advanced Pmbok®, Pmi® International Exam Preparation.