Content Manager
CurrentWrote 57 stories highlighting the journeys of families served by AVANCE over the past 50 yearsWrote five (5) external newsletters with an average audience of 1,167 and open rate of 41%Wrote 15 press releases, four (4) blog posts, three (3) guest blog posts, and two (2) articlesCreate content and provide quality assurance for collateral, including brochures, flyers, one-pagers, end-of-year and annual reports, email campaigns, scripts, presentations, and a 120-page 50th Anniversary coffee table bookEstablished and implemented content creation and approval processes for the communications departmentManaged the integration of the communications department into the organization-wide helpdesk system to manage communications and marketing requestsDeveloped a messaging matrix to support brand consistency in voice and tone across the organizationManage all external email campaigns, including content creation, design, and mailing list management for more than 60 communications to dateManage three (3) websites, including writing copy for the organization’s main 31-page websiteBuilt and manage two (2) subsites, including compiling and creating content for 15 additional webpages to support the organization’s 50th anniversary and annual conferenceCreated and managed four (4) custom Office forms and multiple Eventbrite pages to support event registrations and attendee feedbackManage the organization’s donor database and provide development support to the organization’s finance department, including the development and distribution of year-end tax letters and the creation of nine (9) custom event donation and sponsorship pagesProvide communications support to executive leadership, including bio and letter writingConduct research to support organizational communications and development goalsCreate how-to guides, tutorials, and other resources to provide support and promote efficiency