Ryan D. Day Email & Phone Number

Mclean, Va, Us

Bedford, Massachusetts, Us

Created, maintained, and prioritized an extensive backlog of upgrades and features for Salesforce Marketing CloudResponsible for the gathering of project requirements and the creation of epics, user stories, and acceptance criteriaWorked with key marketing stakeholders to identify new technical opportunities and orchestrated the implementation and development of new Salesforce Marketing Cloud features that aligned with key marketing initiativesAligned cross-functional teams including marketing, IT, legal, and software development to ensure proper prioritization and timely delivery of new Salesforce Marketing Cloud featuresOversaw the integration of Salesforce Marketing Cloud and the iRobot Home App, allowing for the creation of multi-channel marketing journeys resulting in $100,000+ additional DTC revenue

Bedford, Massachusetts, Us

Led the transition from Eloqua and the integration of Salesforce Marketing Cloud as part of iRobot's larger martech stack.Oversaw a team of CRM marketers and developers, developed strategy for email and digital marketing initiatives, and maintained a backlog to ensure continual development of the Salesforce Marketing Cloud platform.Worked with key marketing stakeholders to identify new technical opportunities and oversaw the implementation and development of new Salesforce Marketing Cloud features.

Bedford, Massachusetts, Us

Fully administered and maintained Eloqua marketing automation platformOversaw integration of Eloqua platform with other platforms within the iRobot marketing technology stackDeveloped responsive, modern marketing emails company-wide using the most up-to-date standards for HTML emailsConceptualized, developed and implemented automated multi-touch email journeys to help new customers better understand their iRobot productOverhauled email data collection practices using Google Analytics, allowing for detailed tracking of key channel KPIs

Bedford, Ma, Us

Orchestrated the successful transition from Oracle Service Cloud to Eloqua Marketing Automation for all marketing CRM activitiesOwned all email marketing strategy including direct-to-consumer sales, new owner onboarding, nurture, and lifetime value campaigns

Boston, Ma, Us

Edited technical reports, court testimony, RFPs, and presentations for accuracy, grammar, spelling, consistency and adherence to Chicago and in-house style parametersCollaborated with the marketing department to develop and expand brand standards and guidelines including work on developing and maintaining the internal style guideFormatted and laid out documents in Microsoft Word, PowerPoint, and Adobe Acrobat to ensure brand identity and integrity across all deliverables Worked independently to meet tight publication deadlines in print and digital mediums, maintaining attention to detail, consistency, and accuracy under pressureProvided ad hoc technical writing support to engineers, economic analysts, and executives, especially focused on communicating technical subjects for a non-technical audienceWorked closely with subject matter experts to assure clarity and accuracy of technical documents

Edited and formatted B2B sales proposals and presentations to ensure readability, clarity, and effectivenessCreated, edited and updated digital content on social media platforms and WordPress-based corporate home pageDeveloped integrated and intuitive Word and PowerPoint templates during company-wide rebranding processPartnered with sales and marketing executives to produce effective deliverables in alignment with strategic business goals and expectationsAdapted feedback from multiple stakeholders into clear and concise final products

Edited journal submissions from historians, philosophers, and other academics, many of whom were not native speakers of English, adapting their prose into a final product consistent with standard English grammar and usage and the journal’s chosen style guidelinesWrote, formatted, and edited web content for startups and journals using client brand guidelines

Aided in day-to-day operations in a high-intensity kitchen environment while maintaining a tight inventory and being mindful of operational costAssisted in building strong relationships between the restaurant and local farmers and purveyors to promote a sustainable and local food culture in the Boston metro area

Managed a crew of 5 other cooks in daily kitchen operations in a high-production fine dining kitchen.

Aided students in creating effective and persuasive academic presentations, reports, and essays.Edited student presentations, reports, and essays for content, spelling, grammar, and punctuation.

Worked regularly with students for whom English was not their native language, tutoring them on their confidence with every day conversationHelped with a wide range of academic projects, with special focus on copy-editing essays for both content, grammar, spelling and punctuation.