I created Hull.io, one of the category-defining CDPs on the market, cementing customer journey unification as the core piece of any company’s strategy that it is. Hull.io was acquired by Bird.com and its core powers the main productAt, Bird as a head of product I helped build the core offering and structure the data stack and strategy, the workflow automation, customer data and marketing automation products. I then joined L’Oreal as a head of product to help build the products that consumers all around the world need to better understand beauty and what they can do to feel better in their own skinI invedt in deep tech, b2b SAAS, and customer data products. ——I have an engineering background, but building tech products has always been what I love.Researching problems, building strategies and assembling a team to build industry-leading solutions, with deep technological MOATS to solve problems in simpler, more elegant ways. I believe in « Jobs to be done » and thinking from first principles rather than doing things « the way they’ve always been done » by default.Clarity over consistency, Going macro to micro and back, sweating the tiniest details so they orchestrate seamlessly into a singular, streamlined experience.Planning for the years ahead but executing for quick validation and contained time to marketIdentifying the smallest possible next step that’s aligned with long term value; and delivering it without any compromise on qualityGetting a shared understanding from all stakeholders of the problem space from all angles so they take the right decisions, empowering them rather than directing them, letting them own their domain of expertise. Positioning pricing and sales playbooks in a way that aligns with our long term goals, incentivizing the behaviors we want to see happen for conversion, quick time to value, retention, and NRR growthCreating a tight feedback loop between CS, SE and product teams so that inconsistencies, improvements and opportunities are identified and handled confidently and quicklyTreating the team as the single most valuable asset of the company, and optimizing for tenure. Because a team member who leaves with all his shared experience (and synchronized brains) with teammates and battle scars can’t be replaced by someone newThese are the ideas I stand for, and push forward in the companies I build and work in.