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Key accomplishments in the crypto market: • Featured in news stories by several mainstream and crypto media, such as Cointelegraph, Coindesk, Portal do Bitcoin, InfoMoney, Money Times, Forbes Brazil, among others. • Launched, structured and managed several of the most important crypto players in Brazil, such as Ripio, Binance, Crypto.com, Casa Inc and Bit2Me. • Created the largest crypto communities in Brazil for these companies. • Onboarded hundreds of thousands of users into the platforms. • Negotiated and closed an M&A deal for the acquisition of a Top 3 crypto exchange from Brazil.
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Head Of LatamEmcdSão Paulo, Sp, Br -
FounderLatam Expansion Group May 2018 - PresentBrazil and LatAm market entry specialists in many sectors, especially Crypto. Our partners have successfully worked on the launch of several industry-leading brands in Brazil and LatAm, such as Binance, Crypto.com, Ripio, Bit2Me, Patex and Casa Inc.We offer a comprehensive array of services to make a very effective market entry, fast and low-cost. The local and regional networking established over 20 years in the market is unparalleled. -
Country Manager BrazilBit2Me Mar 2022 - Sep 2022Elche/Elx, Comunidad Valenciana / Comunitat Valenciana, EsResponsible for the strategy, planning and execution for the local launch for one of the largest crypto exchanges from Europe. With a team of more than 20 local top talents, implemented an aggressive go-to-market strategy. The company had global financial difficulties in the bear market and the Brazil operation was closed. Accomplishments: • Built a strong local team with 20+ employees • Developed a large publicity campaign with actors in a professional studio • Created the largest crypto Telegram community in Brazil • Registered tens of thousands of new users in two months -
Expansion Strategy - BrazilCasa Inc. Nov 2021 - Mar 2022Denver, UsLed the planning and strategy for the expansion to Brazil and Latam, helping the internal teams map out the necessary actions to prepare for the launch.Accomplishments: • Mapped all product changes needed for the launch in Latam • Identified currency and banking strategies to implement locally • Established relationship with potential partners to assist in the launch • Created a roadmap with all necessary steps to prepare for the future launch -
Market Launch - BrazilCrypto.Com Aug 2021 - Oct 2021Singapore, SgSupported the launch of the operation in Brazil.Accomplishments: • Built the local team for the launch • Defined the marketing strategy with the regional marketing team • Launched campaigns to onboard new users • Worked closely with Visa to finish the necessary steps to launch the crypto card -
Country Manager BrazilBinance Jan 2021 - Aug 2021Everywhere, OoLed the launch of the Binance operation in Brazil.Accomplishments: • Launched Binance in Brazil • Reached #1 in traded volume within 3 months • Onboarded tens of thousands of local users • Established the largest crypto community in Brazil • Exceeded all goals and KPIs faster than expected • Featured in news stories by several mainstream and crypto media, such as Cointelegraph, Coindesk, Portal do Bitcoin, InfoMoney, Money Times, Forbes Brazil, among others. -
Country ManagerRipio Jan 2019 - Jan 2021Cricket Square, Grand Cayman, KyResponsible for building up the Ripio business in Brazil and launching several initiatives to take the company to the top of the local market.We are being accelerated by Visa in Brazil and working with them to launch several new products and services, bringing together the traditional financial world and the new cryptocurrency economy.Accomplishments: • Launched Ripio in Brazil • Secured partnerships with key market players • Onboarded more than one hundred thousand new users • Led the search for an acquisition target in Brazil, meeting with many local players • Closed the M&A and signed the agreement for the acquisition of BitcoinTrade, a top 3 in the market at the time -
Head Of Blockchain SolutionsLeega Oct 2018 - Jan 2019São Paulo, Sp, BrResponsible for planning, structuring and operating the new Blockchain Solutions business unit within the corporation, developing products and services for current and new clients. The company has operations in LatAm and Europe.Negotiated partnerships and local representation with projects and technologies in the crypto / blockchain industry and trained internal team on the crypto technologies. -
Ceo | Co-FounderTabber Jan 2012 - Aug 2016Tabber is a tech startup that aimed to upgrade the shopping experience in restaurants. Competing with worldwide startups, TABBER was selected to be part of the Venture Hive, the new tech hub created in Miami, FL with the support of the Miami-Dade county and the Miami Downtown Development Authority. Tabber's business has been praised by several top class entrepreneurs such as Murat Aktihanoglu (Entrepreneurs Roundtable), David Rose (Gust), Devon Rifkin (Hangers.com), David Clarke (GBT), Alberto Perlman (Zumba), among others.The business model was innovative and highly scalable: 100% free for restaurants and self-service deployment. Any restaurant anywhere in the world could start using Tabber in a few minutes to improve their customer's experience.
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Managing Director - BrazilCipher Systems Jan 2009 - Feb 2013SÃO PAULO, BRAZIL (WASHINGTON, DC)Cipher is a global consulting firm specialized in Competitive and Market Intelligence.Started the company in Brazil from scratch on behalf of the US headquarters, including the incorporation process, setting up an office, hiring people and developing the business.Successfully established Cipher as a market reference in Competitive Intelligence, acquiring strategic clients such as Petrobras and Vale, the two largest companies in Brazil.Served as Country Manager for Brazil and Regional Director for Latin America (LatAm).
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Country Manager - BrazilTti Global Jan 2001 - Jan 2009Bloomfield Hills, Mi, UsSÃO PAULO, BRAZIL (DETROIT, MI)Corporate Training Solutions.Key member of the company since its start-up process in Brazil, developing new products and acquiring some of the largest accounts in Brazil. As Country Manager, tripled the revenue and expanded by opening a second regional office.Developed relationship and projects in a wide range of industries, including: automotive, pharmaceutical, cosmetics, energy, telecom, technology and government. -
It Manager - Latin AmericaTodosport Network Dec 1999 - Nov 2000SÃO PAULO, BRAZIL (MIAMI, FL)Online Latin American Sports PortalAs the first employee at the operation in Brazil, was responsible for many aspects of the company start-up. Being the brain behind all tech, managed the design and development of the Todosport portal by both teams (Brazil and US) and its deployment throughout Latin America. Created the concept and developed the first online tool for real-time event-by-event broadcast of updates for soccer and MMA in Brazil.Todosport was very successful in rapidly building its products and brand with venture capital. Was sold to the sports brand Umbro in late 2000.
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Online Project ManagerMcgraw-Hill Companies Dec 1997 - Dec 1999New York, Ny, UsWORTHINGTON, OHPublishingResponsible for the development and deployment of online based educational K-12 projects across the USA, a very innovative initiative for that time period. -
VolunteerOpvangcentrum Schalkhaar Jun 1998 - Jul 1998In this asylum seeker facility, I was part of a team of international volunteers that created several activities for children aimed at providing some fun and relief for the period they had to stay in the facility before being either accepted into the Netherlands or deported - a process that could take months for the families seeking refuge.
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VolunteerOhio State School For The Blind Aug 1995 - Sep 1997I was a volunteer working 5 evenings per week coordinating recreational activities for blind kids, ages 5 through 18. One of the best experiences of my life.
Ricardo Da Ros Skills
Ricardo Da Ros Education Details
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The Ohio State UniversityComputer And Information Science -
Universidade PaulistaMarketing Management
Frequently Asked Questions about Ricardo Da Ros
What company does Ricardo Da Ros work for?
Ricardo Da Ros works for Emcd
What is Ricardo Da Ros's role at the current company?
Ricardo Da Ros's current role is Head of LatAm.
What is Ricardo Da Ros's email address?
Ricardo Da Ros's email address is rd****@****ail.com
What schools did Ricardo Da Ros attend?
Ricardo Da Ros attended The Ohio State University, Universidade Paulista.
What skills is Ricardo Da Ros known for?
Ricardo Da Ros has skills like Start Ups, Entrepreneurship, Strategy, Leadership, Management, Business Strategy, Project Management, Competitive Intelligence, Business Development, Marketing Strategy, Strategic Partnerships, Venture Capital.
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