In charge of and managing different projects like local (Schoonenberg HoorSupport) and international (Sonova Group) digital transformation projects (consumer webportal/apps), digital advertising, online lead generation, e-commerce, instore and outstore digital touchpoints and online marketing projects in the hearing aid Industry.

Giving lead to the online team and responsible for the complete omni-channel e-commerce strategy. The online team of Kijkshop has a big focus on: mobile and tablet webshop, click & collect, concept store Kijkshop, website optimization, e-mail marketing, affiliate marketing, SEO, SEA, content marketing, lead generation (instore and online) & crosschannel marketing with a physical and digital weekly brochure. Kijkshop has survived over more than 42 years with 100 retail stores in the Netherlands combined with a big online shop.

Responsible for the development, marketing & sales of the Trendvertise channel that contains different websites in different countries: Trendvertise.com, Aloevera.nl, Chlorella,nl, Overgang-Menopauze,com, Caremaxxshop.nl, Lanaformshop,nl, Tandheelkunde.nu, Liberty.nl, Sleepright.nl, Vantelevisie.com, Thuistherapie.com, Kilokiller.nu, Podoform.net, Turboslim.nl, Dokteronline.com.And shops in other European countries (Germany, France, United Kingdom):Zahnheilkundeonline.de, Creme-Elicina.fr, Sleepright.de.Doing a lot of work with: Google Adwords, affiliate marketing, e-mail marketing and constantly trying to optimize the usability for all webshops.For more info: http://www.match-m-all.com/

Responsible for all online activities at the biggest online drugstore in the Netherlands. Responsible for affiliate marketing, search engine marketing, offline marketing, user research, client research, website development, etc. Trying to increase sales through all these channels.

I have been involved in projects in all kinds of branches like banking, traveling, insurences, non-profit, telecom and retail analysing websites, menustructures, e-mail newsletters and intranets. We are also involved in constructing blueprints on new websites or giving specific advise about usability problems that occur during research. With our research we give our customers more insight in online user behavior and try to increase conversion with the use of online media. We use specific scientific knowledge on internet usability in combination with eyetracking and facetracking.I have lead, conducted and reported lots of different projects for the bigger A-label companies in the Netherlands in different branches like: travelling, insurances, banking, non-profit and retailers. For example: ANWB, NS (Hispeed), RVS, Vogelbescherming, Weekendjeweg.nl, Sunrise Travel, Independer.nl, Directa.nl, Nationale Nederlanden, Telefoongids.nl, SNS Bank, Nationalevacaturebank.nl, Schiphol, Grote Club Actie, ECI, ABP, Consumentenbond, etc.

Planning and configuring online banner campaigns on the biggest advertising networks available at that time for the biggest advertising companies that were going online with different advertising campaigns.