• Category & business manager for Xbox & Halo hardlines (incl. toys, electronics, collectibles, and furniture). Also, manage outbound licensing of all Halo music, as well as video content.• Pitch and negotiate new licensing deals with prospective licensees to secure the best terms for each IP.• Evaluate and negotiate renewals with existing partners when appropriate.• Extensive experience with budgeting, P&L, and forecasting. This includes a quarterly review of sales performance for all existing licensees and evaluation of the impact of new business opportunities.• Collaborate with internal teams such as legal, retail business development, product development, finance, and marketing to provide support to our licensees.• Manage day-to-day communication with licensees, including regular meetings to discuss strategy, product development, sell-in, sell-thru, and any other issues.• Identify, research, and negotiate new business opportunities across hardlines, music, and video categories for both the Halo & Xbox brands.• Attend annual trade shows such as Licensing Expo, New York Toy Fair, and London Toy Fair to research new market trends & consumer behavior, identify and meet with prospective licensees, and as well as existing partners.

• Negotiated contracts with licensees for the Halo Consumer Products program. This required close collaboration with our legal department and business management team.• Collaborated with our legal team to create new contract templates for new business categories, and improve or modify any existing templates to be detailed and clear.• Reviewed and invoiced for all licensee royalty reports each quarter, as well as tracking recoupment of advances and minimum guarantees. • Provided monthly and annual financial summaries for business reviews, including analysis of revenue against budget and YoY comparison. • Developed and managed quarterly forecast updates from all licensees, including a review of forecasts against actual revenue, and flagged any significant variance to the forecast.

• Managed business & development of Halo personalization content for Xbox Live (e.g. avatars and themes). This involved setting a budget, developing creative concepts, working with the vendor to manage product development & approvals, publishing the content on Xbox Live, and creating analytics reports to evaluate sales and ROI.• Worked with licensees to review product submissions and provide feedback collected from internal product reviews and suggestions for how to correct the submission. • Worked closely with the Franchise team to ensure each product accurately reflects the Halo brand.• Provided licensees with necessary assets, style guides, and relevant franchise lore.• Reviewed product line lists from licensees and flagged any potential issues and provided alternate options that complimented existing marketing beats.

• Managed the launch of digital content sold on the Xbox Live Marketplace (XBLM) with various 3rd party publishers (3PPs).• Trained publishers and vendors on how to use the various tools needed to publish content to XBL.• Edited and published marketing content for games, including streaming videos, marketing text and images, and game manuals, using Adobe CS5 products.

• Managed the development of digital content with 3PPs throughout the entire product lifecycle. Provided work-back schedules, concept design strategy, ROI forecasting, and managed the project’s budget.• Coordinated with internal stakeholders to ensure all project tasks were on schedule and provided feedback on project development. Worked with various teams, such as Geo-Political, Legal, Localization, Xbox LIVE Business Operations, and various internal marketing groups to achieve objectives.• Created detailed post-launch revenue reports for internal and external partners.

• Built and established new senior-level business-to-business (b2b) relationships with 3rd party game publishers to secure various licensing contracts.• Account manager for 100+ online game companies; created and reviewed monthly royalty reporting and post-launch performance analysis. Managed licensing of over 300 online games.• Successfully launched a program to release a new online game every day. This involved securing numerous licensing deals, managing the development of a publishing tool and a site-wide re-model. This campaign resulted in 3x the amount of site traffic, and became a valuable source of ad revenue and upsells for downloadable titles.• Negotiated contract terms such as revenue share distribution, exclusivity timelines, marketing guarantees, perpetuity terms, and royalty advances.

• Coauthored a research paper on the reversal of brain atrophy following a transsphenoidal microadenomectomy. • Recruited study participants and answered questions about the study.• Learned and practiced all HIPAA and Informed Consent protocol.• Measured MRI results and analyzed data.