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A creative, visionary, and passionate marketing leader with over 10 years of broad experience in both B2B and B2C companies. I have a proven success record of developing and executing integrated marketing plans from end-to-end, and I strive to build and lead a state of the art marketing machine that can spearhead the company into success.Specialties: Growth Marketing, Online Marketing, User Acquisition, Branding & Storytelling, Revenue & ROI, Retention, Monetization, Creative Strategy, SaaS, Leadership, Online Gaming, Performance, Marketing Automation, Product Marketing, SEO, ASO, PPC, LiveOps, Affiliate Marketing, Social Media.
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Vp Of MarketingArbox Feb 2022 - PresentBnei Brak, Israel, IlWe’re an all-in-one business management solution and client app, serving the day-to-day needs of micro, and small businesses. By combining features like scheduling, customer communication, payment processing, and data insights, Arbox helps business owners from any field stand out from the competition. -
Director Of Growth MarketingElementor Feb 2021 - Feb 2022Ramat Gan, Il -
Chief Marketing OfficerGurushots Jan 2019 - Feb 2021Tel Aviv, IlI joined GuruShots, The first-of-its-kind photography online game with the mission of building the company's marketing strategy as well as a marketing department from the ground up, while setting goals & KPIs to drive revenue and growth.I'm leading a growth marketing department to execute the company's marketing efforts including user acquisition, retention & monetization, branding, marketing automation, product marketing, SEO ,social media & Community, Running a $5 mil acquisition media budget that includes multiple media channels for various platforms and devices.Success included Generated a significant 300% increase in revenues within 3 years, as well as significant 200% increase in DAU and a record downloads, +400% YOY. -
Head Of MarketingGurushots Dec 2017 - Jan 2019Tel Aviv, Il
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Head Of CreativeWix.Com Jan 2016 - Dec 2017Tel Aviv, IlI was accountable of developing Wix's multi channels performance creative from concept through execution, as well as built and led a data driven team responsible for $100 mil annual UA media budget creative that included Google Search, Facebook, display, and YouTube.One of my biggest challenges was leading Wix's acquisition video marketing efforts from end-to-end including development of new growth strategies, creative, optimization flow, conversion tests and onboarding process. I've been juggling between various teams such as campaign managers, BI, designers, copywriters, localization, video artists, SEO, affiliate & product marketing.Successes included cutting CPA by 50%, improving ROI significantly and the outcome was increasing the company UA budget by 400% YOY. -
Co-Founder & CeoWeb 8 Feb 2012 - Jan 2016I founded and led a full-service digital marketing agency focusing on the entire marketing-to-sales process, providing performance marketing, digital advertising, SEO, social media and web development services.Developed and managed execution of B2B/B2C performance-based online campaigns for various customers, this included planning, media buying, audience segmentation and creative development.Develop optimization strategies and tactics that maximize client ROI.Conceptualized, designed, built and maintained front-end and back-end WordPress projects.Develop and execute SEO strategies.Created and managed a successful affiliate network. Developed relationships with multiple clients and ad networks to get the best payouts for CPC and CPA lead generation campaigns, while monitoring, tracking and evaluating all affiliate marketing activity to maximize campaigns ROI. -
Account SupervisorHi-Net Interactive Feb 2008 - Feb 2012תל אביב-יפו, ישראל, IlA boutique online advertising agency servicing B2Bs & B2Cs across multiple industriesSupervised a team of 4 associates, leading strategic planning and tactical execution across 12+ accounts.Overseed global campaigns from inception to execution, including strategy development, brainstorming media approaches, optimizing creative and analyzing performance for fully integrated campaigns (display, PPC, social, outdoor and broadcast). Customers included Estee Lauder, DKNY, Clinique, universal, paramount pictures, Adidas, WB, Orange and more.Success included Improving workflow process, and implemented changes to increase productivity, increasing revenue for the Agency by 200% & Driving a double-digit growth for clients through the successful development and implementation of integrated marketing communications plans
Roei Dayan Skills
Roei Dayan Education Details
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Reichman UniversityGeneral
Frequently Asked Questions about Roei Dayan
What company does Roei Dayan work for?
Roei Dayan works for Arbox
What is Roei Dayan's role at the current company?
Roei Dayan's current role is VP of Marketing.
What is Roei Dayan's email address?
Roei Dayan's email address is rd****@****lla.com
What is Roei Dayan's direct phone number?
Roei Dayan's direct phone number is +9725476*****
What schools did Roei Dayan attend?
Roei Dayan attended Reichman University.
What skills is Roei Dayan known for?
Roei Dayan has skills like Marketing Management, Product Marketing, Media Buying, Social Media, Organic Growth Strategies, Creative Campaign Development, Online Marketing, Youtube, Start Ups, Mobile Marketing, Outbound Marketing, Digital Media.
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