Lead Designer
Crafting the look, tone and feel of Ole Red in conjunction with key stakeholders, other members of the Creative and Marketing teams as well as external vendors.+ Successful launch of Ole Red Nashville’s five story flagship honky-tonk, with a $15 million profit within the first year. + Grew the Ole Red brand across the Southeast to four locations accompanied by adjacent music venues, private event halls, and boutique rooftop bars. + Developed and activated tentpole… Show more Crafting the look, tone and feel of Ole Red in conjunction with key stakeholders, other members of the Creative and Marketing teams as well as external vendors.+ Successful launch of Ole Red Nashville’s five story flagship honky-tonk, with a $15 million profit within the first year. + Grew the Ole Red brand across the Southeast to four locations accompanied by adjacent music venues, private event halls, and boutique rooftop bars. + Developed and activated tentpole advertising campaigns through outdoor billboards, website layouts, in-venue screens, sponsored promotions and merchandising, increasing brand awareness. + Conceptualized and managed implementation of installation art and murals, creating surprise and delight moments for our patrons and increasing followers and interaction via all Ole Red social platforms.+ Art directed video and photography of food & beverage, in-venue spaces, and live music performances. Show less