I specialize in driving website traffic through effective SEO strategies and managing email and ad campaigns. With my data-driven approach, I provide valuable insights for effective keyword strategy, on-page SEO, and technical SEO optimization, as well as crafting ecommerce content and managing pay-per-click advertising. Key Highlights:• Managed all print and digital ad campaigns, ensuring they met established business goals and delivered desired outcomes. • Developed and implemented effective SEO strategies, including keyword strategy and technical SEO, resulting in 800% increased website traffic and improved search engine rankings as well as increased lead pipeline by 4x.• Created engaging email campaigns and developed a marketing funnel that drove customer engagement and retention, utilizing data-driven insights to optimize performance and support successful outcomes.

As the Marketing Manager at Nachi America Inc., I had the opportunity to lead a talented marketing team and manage our department's budget to drive impactful marketing strategies. During my tenure, I focused on enhancing our marketing efforts to support our sales team and ensure the successful execution of our initiatives.Key Highlights:• Managed a large corporate event with over 150 attendees, ensuring seamless execution and positive feedback.• Led support efforts for a team of 60 salesmen, providing them with the necessary tools and resources to succeed.• Developed and implemented a comprehensive marketing action plan for the year, aligning our goals with the company's strategic objectives.

Driving website traffic through the development and implementation of SEO strategy, and effectively manage email and ad campaigns. My data-driven approach to analyzing SEO enables me to provide insights for effective keyword strategy, on-page SEO, and technical SEO optimization, supporting informed decision-making and driving successful outcomes.Key Highlights:• Implemented Google SEO best practices and keyword research strategy driving results in competitive markets.• Executed tests, collected and analyzed resulting data, and identified trends and insights to achieve maximum ROI in paid search campaigns.• Increased daily web traffic from 100 average users to 1000+ average users.• Increased domain rank by 44 and increased Google 1st page keyword rankings by 58.

Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness. Led content development for internal communications, focusing on targeting and open-rate for independent store owners as well as departmental content.Key Highlights:• Produced leadership driven content production, from concept to creation, in NAPA's commercial quality studio.• Led team development and migration of new internal communication system creating 60% faster turn-around time.• Produced 50 videos for napaonline.com creating digital retail experiences for leading categories.

Oversaw day-to-day operations for NAPA Studios specializing in creating videos for webcasting, commercials and special events.Key Highlights:• Established and outfitted the first NAPA video studio and helped develop the curated standards for thedepartment.• Managed video shoots, set teams and performers while creating work schedules and operating production equipment.• Produced and edited vast types of projects for various media and platforms.• Produced PSA and earnings report videos for stakeholders Spearheaded creation and outfitting of NAPA's first video production studio, and collaborated in defining departmental production standards and practices.

Managed content delivery for multiple lines, driving brand initiatives, consolidating overhead, and driving sales. Oversaw preparation of marketing copy, images, videos, and emails. Developed customer segmentation and user experience as well as product launch landing pages.Key Highlights:• Implemented marketing plan to liquidate over $60 million worth of merchandise.• Using Pardot, created and scheduled e-mail campaigns increasing open rate by 12% and click-through rate by 15%.• Used automation and customer targeting to reduce bounce rate by 20%.

Developed front-end for the new St. Vincent website consolidating content hitting project deadlines as well as content creation for the marketing team. Accomplished content consolidation, migration and optimizing of web assets and video.Key Highlights:• Modernized the St. Vincent website condensing 20,000 pages into about 1,100 reducing average user clicks by 30%.• Composed Email Marketing Campaigns for St. Vincent Service Lines Marketing Team.• Migrated existing video library as well as new video for elective lines for St. Vincent websites (300+ Videos).

Performed the brand development for new lines as well as created all associated content. Designed sales assets as well as sponsorship and internal communication digital assets. • Implemented product brand standard across all touchpoints from video to landing pages ensuring it was on time and under budget.• Envisioned 20+ Email Marketing Templates for the digital marketing team decreased turnaround time by 50%.

Sales Associate - Helping customers and running registers. (1 year)Graphic Designer - I was in charge of maintaining all internal marketing as well as local external ad management. (3 years)

Planned promotions with eCommerce Team (this included banner ads, email marketing, and retargeting efforts). Shot and edited 10 - 15 product videos for business top sellers offering an edge over direct business competitors.Transitioned 60, 000 line items from catalog to ecommerce web solution giving the business a modern edge.