Experienced Embedded Software Engineer, with experience in overseeing development of a hardware product from the ideation to manufacturing. Wide variety of more than 10 projects and initiatives in both engineering and community service fields. More than 5 years of working with team members of diverse backgrounds: coordinating with various stakeholders that includes local and overseas manufacturers, external engineers, governmental and other funding agencies. Strong interest in Embedded Software and circuity, with a good understand of various key concept in MCU operations, I/O protocols and PCB design.
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Technical LeadUnabiz Apr 2023 - PresentSingapore, Singapore, SgMultifacet role with 3 main portfolios:- Product Gatekeeper: Source, evaluate and maintain IoT sensors used in the company's projects.- IoT Product development: Make improvements to existing in-house products, and develop new IoT products for internal and external stakeholders- Provides technical support to upcoming and existing deployments: Assist in solving issued faced by team members in their site deployments. -
CofounderMovinc. Jan 2019 - PresentSingapore, Singapore, Sg -
Product Manager And Embedded Software EngineerMovinc. Jan 2017 - Dec 2018Singapore, Singapore, Sg- Cofounded company with the vision to Enable people to Go Further through Mobility.- Conceptualised a validated product through the Design Thinking Process, with interviews with more than 100 stakeholders in the South East Asian market, the Movinc Motorised wheelchair: A Lightweight and simple to use motorised wheelchair device.- Overall in Charge of product development, roadmap, manufacturing coordination and Electronics of the product. Secured more than SGD 160,000 with the assistance of the prototype. Scaled up developmental process from prototype to an island wide pilot programme.- Developed the Electronics and Electrical systems of the device independently. Evaluated the most cost effective method for the implementation of electrical system, with minimal custom-made components. Made 3 iterations of the electrical systems, with various scales of implementation.- Developed robust software control system to accommodate to various situations in a responsive and safe manner.- Coordination between suppliers (in Shenzhen), design houses (Hong Kong/Taiwan/Singapore), and in house engineers to ready the product for manufacturing.- Assist in Business Development to find the product market fit and the potential sales channels through the NUS Lean Launchpad Programme. -
Product Lead (Ampohub)Ampotech Apr 2021 - Mar 2023Singapore, SgExpansion of role, on top of the previous Embedded Software and IoT Engineer rolesProduct Manager role for the flagship hardware product of the company- Work with the sales and project engineers to gather product feedback- Work with management and technical teams to evaluate and, develop and implement feature setsProject Manager role for hardware/software development work on AmpoHub- In charge of development timeline, prioritising features to fit customers needs -
Iot EngineerAmpotech Apr 2020 - Mar 2021Singapore, Sg- Expanded responsibilities from the Embedded Software Engineer role to include implementation of various project infrastructures, and the assistance in operational needs of the company- In charge of AWS IoT Integration to the various AWS Systems (IoT Core, IoT Device Shadow, AWS Lambda, Database on EC2 Instance).- Sole developer in the integration of Microsoft Azure IoT Hub platform to the product, as well as various other hosted systems (App function, CosmosDB). - Set SOP and scripts for various testing, documentation and fulfilment procedures.- Supervised electrical installation works, with basic knowledge on electrical wiring- Sourced and purchased white-label products to supplement main product line- Design and production of demonstration kits for internal and customer use -
Embedded Software EngineerAmpotech Apr 2019 - Mar 2020Singapore, Sg- Performed maintenance works and addition of new features on a STM32F3 based ARM M4 MCU (using C) and MIPS based OpenWRT firmware (using C, Bash)- Increased the ability to transmit more information through the implementation of DMA for UART communication- Allowed versatile flow of information through the implementation of 2 way communication through UART being MCU and Embedded Linux device- Extracted additional parameters from SPI based metrology chip based on customer needs- Rewrote major programs to C programming language to transmit information from a local device to AWS IoT Core through MQTT communication stacks- In charge of AWS IoT Integration to the various AWS Systems (IoT Core, IoT Device Shadow, AWS Lambda, Database on EC2 Instance)- Designed PCB board for Trusted Platform Module (TPM) addon to the current product -
Engineering InternSt Engineering Jun 2016 - Aug 2016Singapore, Sg- Worked under the Soldier Systems and Urban Ops Department, ST Engineering Electronics- Tasked to Ideate for prove of concept for their next generation of Urban Ops robots - Prototyped on various ideas within a short span of time- Came up with complete design of a prototype robot to test out a new mechanical feature using Solidworks and other CAD softwares- Sourced for components and generated a Bill Of Materials for the robot design- Assisted in solving network issue between devices in the Advanced Combat Man System Lite. -
Engineering InternSt Engineering May 2015 - Aug 2015Singapore, Sg- Software Development Team in the Trainborne Business Unit, Large Scale Group, ST Engineering Electronics- Developed software for camera surveillance with live and playback function for an overseas MRT Line, using Visual Studio (C#)- Worked with System Engineers and Project Managers to ensure that product fits client’s specifications- Assisted team in diagnostics of various problems affecting the system’s operations -
Contract Hr CoordinatorRecruit Express Pte Ltd Feb 2012 - May 2012Singapore, Sg- Conducted close to 15 interviews daily and match candidates for suitable positions- Coordinated between companies and candidates for follow-up interviews- Informed candidates on the compensation and benefits, and guided them in signing their contract with Recruit Express- Successfully placed more than 25 candidates to various companies for contract positions
Rui De Chua Skills
Rui De Chua Education Details
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Singapore University Of Technology And Design (Sutd)Computer Engineering -
Ngee Ann PolytechnicElectronic And Computer Engineering
Frequently Asked Questions about Rui De Chua
What company does Rui De Chua work for?
Rui De Chua works for Unabiz
What is Rui De Chua's role at the current company?
Rui De Chua's current role is Hardware guy at UnaBiz Singapore.
What schools did Rui De Chua attend?
Rui De Chua attended Singapore University Of Technology And Design (Sutd), Ngee Ann Polytechnic.
What skills is Rui De Chua known for?
Rui De Chua has skills like Python, Microsoft Excel, Java, Microsoft Word, C, Project Management, Powerpoint, Customer Service, C++, Html, Research.
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