Built and lead two collaborative teams delivering brand strategy, design identity systems, social media, communications strategies and measurable user experience improvements. Repositioned Lulu.com through 3 years of consecutive growth in revenue.• Responsible for positioning and growing the Lulu brand to be the category leader in self-publishing. 3x monthly traffic of competitors.• Designed brand identity system including web and print to deliver consistent brand message across all user touch points. • Developed a social media strategy and saw an customer engagement increase of 97% in 2009. • Implemented a new information architecture and interface design for website and application increasing user conversion rates by 245% over 3 years. • Implemented email marketing improvements increasing revenue over prior year by more than 200%. • Worked directly with CEO and COO to develop company culture framework based on company values and the brand strategy to increase employee engagement. • Won several awards including SEMOZ Web 2.0 Award, PCMag Editors Choice award.

Worked with directly clients to plan and develop web and print solutions to increase engagement of current customer base and expand the clients market share. Executed all creative and was responsible for overall quality from concept to development, user experience and information architecture.• Responsible for the design of the CFL network of sites, set standards for usability and architecture.• Worked with development team to ensure delivery times and budgets were met.• Worked with brands in wide range of industries including: + FOX Sports (Bowl Championship Series) + Hamilton Tiger-Cats + Collegiate Images + PGA Championship at Doral + Canadian Football League (CFL) + Toronto Argonauts + SPCA of Hamilton

• Worked to rebranding the Hamilton Tiger-Cats• Responsible for all print collateral; advertising, in-stadium signage, in-game collateral, ticket sales promotions, sponsorship advertising.• Supported Corporate Sales team with creative for sponsorship partnerships• Provided direction and animatino for in-game video board programming

Lead a team of designers working on a wide range of brands. Was responsible for directing design teams and for the final quality of designs in both print and web. Worked with clients to build out scalable site architectures with a focus on increasing revenue.• Responsible for design and brand consistency for clients.• Oversaw feature and platform development.• Part of the team to start Sports Division of GCOMM Marketing.Multi-Media Art Director 2000 - 2003 • Spearheaded launching a Web Services Division in 2000.• Responsible for quality of all design and development projects.• Designer, Art Director (1991 – 1999)• Designed brand collateral for variety of clients.• Responsible for quality of all design and development projects.• Part of the team to start Sports Division of GCOMM Marketing.Designer / Art Director 1991 - 1999 Designed print collateral for variety of clients. Included, advertising, brochures, corporate identity, direct mail, coupons, points-of-purchase signage, packaging. Experience in pre-press, color-correction and photo retouching.Clients included: + KFC + Pizza Hut, + Taco Bell + Interac + Pepsi