Responsible for internal and external communications, overseeing brand strategy, digital marketing, channel management, content operations, and program management. Key partners included MSG's functional leaders, marketing, sales, and compliance. MARKETING & SALES CONTRIBUTIONS:➢ Managed branded and unbranded campaigns, using traditional and digital channels to inform and educate patients and clinicians about new surgical procedures for complex medical conditions.➢ Introduced 60 new products and managed brand building and performance marketing for 29 portfolios across five business units, overseeing the planning, execution, analysis, and optimization of integrated marketing programs and campaigns.➢ Developed multi-channel customer acquisition strategies, using paid, organic, and owned media to drive product awareness and account penetration, influencing on average $1.1M in revenue and $200,000 in pipeline per campaign. ➢ Improved annual strategic planning, introducing a methodology to identify key growth drivers, guide priority alignment, and drive cross-team focus and execution.EXECUTIVE COMMS CONTRIBUTIONS:➢ Established a global network of on-site communication volunteers across 28 manufacturing plants, helping to localize communications and expand audience reach to 13,000 offline plant employees.➢ Partnered with executive leadership to design and deploy a tiered service-level framework, redirecting 30% of team resources toward higher-value work. ➢ Led strategy to inform, engage, and align MSG employees during a global restructure, improving readiness & understanding scores 24%. ➢ Enabled leaders to manage issues and change, increasing audience reach and understanding by streamlining communications and delivering timely, relevant, and digestible messages.

Responsible for external communications, overseeing brand management, digital marketing, design, copywriting, and project management. Key partners included marketing, sales, compliance, commercial operations, and communications leadership.KEY CONTRIBUTIONS:➢ Established credibility and thought leadership by sharing our unique expertise, perspective, and solutions through storytelling, webinars, media, social, events, associations, and 3rd party partnerships. ➢ Led a program audit to evaluate content cohesion and adaptability, identify planning and execution inefficiencies, uncover scaling opportunities, and align team efforts with measurable outcomes. ➢ Formed a MarTech council to translate business needs into technology solutions, starting with the integration of content mgmt. (AEM), work mgmt. (Workfront), marketing automation (Marketo), and content compliance platforms (Veeva). ➢ Streamlined planning & execution by standardizing processes and automating workflows, accelerating time-to-market by 27% and reducing rework by 85%, low-value work by 32%, and agency spend by 36%. ➢ Introduced 40 new products, managing campaign planning & execution including segmentation, message differentiation, and content design and distribution across online/offline channels.

Responsible for content marketing, events, and the executive briefing center. Key partners included senior leadership, marketing, sales, executive communications, and investor relations.KEY CONTRIBUTIONS:➢ Reduced SG&A costs 45%, building a team of FTEs and fractional marketing talent to boost scalability, productivity, and impact. ➢ Renovated the executive briefing center, increasing focus on designing immersive, personalized customer experiences that built trust and credibility, strengthened relationships, and influenced purchasing decisions. ➢ Rebranded and repositioned Xilinx from a product company to a platform leader, refreshing the brand with a distinct new messaging platform and visual identity, including logos, digital media, collateral system, packaging, and trade show exhibits. ➢ Managed internal & external events, adopting the Cvent Event Management platform to streamline logistics, enhance attendee and organizer experiences, and improve strategic insights through data analytics.

Led a team of seven responsible for content marketing, events, and the executive briefing center. Provided support for sales and marketing across seven industry segments, executive communications, and investor relations.KEY CONTRIBUTIONS:➢Created global integrated event marketing strategies for seminars and trade shows➢Developed global print and web corporate advertising campaigns➢Produced and launched a web globalization and localization strategy➢Directed the creative and wrote the script for an award-winning corporate video➢Aligned corporate communications strategy with global sales initiatives➢Managed the production, global distribution and online integration of the corporate magazine