Fast Good Consulting is a boutique consulting firm specializing in brand building and commercial strategies, primarily focusing on Food, Retail & Franchises. Geared towards high-potential startups and SMEs, we offer strategic advisory in marketing, sales, and trade marketing, enabling our clients to differentiate and scale in highly competitive markets across LATAM.

Led marketing strategies for Subway within the quick-service restaurant (QSR) and retail franchise sector across a network of 360+ restaurants in Chile, Argentina, Uruguay, Bolivia, Peru, and Ecuador.• Exceeded sales targets by 18% in 2023 through innovative marketing strategies and campaigns.Launched new products that solidified Subway's position as a leading QSR brand in product and quality perception.• Implemented impactful advertising campaigns across TV, digital, and OOH… Show more Led marketing strategies for Subway within the quick-service restaurant (QSR) and retail franchise sector across a network of 360+ restaurants in Chile, Argentina, Uruguay, Bolivia, Peru, and Ecuador.• Exceeded sales targets by 18% in 2023 through innovative marketing strategies and campaigns.Launched new products that solidified Subway's position as a leading QSR brand in product and quality perception.• Implemented impactful advertising campaigns across TV, digital, and OOH channels, significantly boosting brand recall.• Optimized delivery channels, driving a 55% increase in digital orders in Argentina and setting the highest orders per restaurant in LATAM.Key responsibilities included:• Overseeing Commercial, Trade Marketing, Digital, Public Relations, Communication, Media, and branding strategies, while managing budgets and ROI.• Collaborating with franchisees, suppliers, e-commerce, and agency partners.• Conducting market research and competitive analysis. Show less

Oversaw the strategic direction and growth of a $1B+ portfolio, managing key cigarette brands and driving market expansion.• Managed the full portfolio in Brazil, including Marlboro, LM, and Chesterfield, focusing on maximizing market share and reinforcing brand positioning in the tobacco industry.• Developed and executed strategies for product innovation, packaging, KPIs, P&L management, brand activation plans, trade marketing initiatives and pricing across the tobacco… Show more Oversaw the strategic direction and growth of a $1B+ portfolio, managing key cigarette brands and driving market expansion.• Managed the full portfolio in Brazil, including Marlboro, LM, and Chesterfield, focusing on maximizing market share and reinforcing brand positioning in the tobacco industry.• Developed and executed strategies for product innovation, packaging, KPIs, P&L management, brand activation plans, trade marketing initiatives and pricing across the tobacco portfolio.• Launched Marlboro Double Mix, enhancing Marlboro’s dominance in the ‘Fresh’ segment and achieving a 40% market share in this category.• Led the digital transformation efforts in preparation for smoke-free products, overseeing the go-to-market strategies and incorporating agile methodologies to streamline processes. Show less

Managed the Philip Morris brand, the market leader with a 44% share, along with LM and Next, key mid and low-price brands.• Led the strategic marketing and communication plans for the Philip Morris brand, achieving its highest historical market share.• Spearheaded new product development initiatives, providing key support to South Cluster markets (Paraguay, Uruguay, Bolivia, Chile) in portfolio strategy and market launches.• Conducted in-depth market research and competitive… Show more Managed the Philip Morris brand, the market leader with a 44% share, along with LM and Next, key mid and low-price brands.• Led the strategic marketing and communication plans for the Philip Morris brand, achieving its highest historical market share.• Spearheaded new product development initiatives, providing key support to South Cluster markets (Paraguay, Uruguay, Bolivia, Chile) in portfolio strategy and market launches.• Conducted in-depth market research and competitive analysis, shaping strategies that reinforced brand positioning and consumer preference.• Implemented impactful B2C activation programs, enhancing brand presence and customer engagement across diverse touchpoints. Show less

Accountable for Philip Morris and Next brands. Strategy and execution of communication plans at the point of sale, bars, and discos. Budget management and pricing strategy planning. Design & implementation of strong BTL platforms (offline and digital).

Head of Marketing at the Chilean affiliate with one year of experience (short-term assignment).

Sales oversight of 3 exclusive distributors in Buenos Aires and a team of 10 merchandisers for executing Marketing and Trade Marketing plans.

Sales Executive, accountable for Cuyo & Patagonia Region.