Răzvan Diaconu Email and Phone Number

Led the development of a global marketing strategy, successfully rebranding two major product lines, enhancing online presence and attendance at key industry events. Implemented innovative strategies to improve customer experience and dealer satisfaction• Built multi-year Marketing strategy & B2B2C G2M plan adapted for each country & business line • Coordinate the Marketing team to achieve objectives and implement adapted G2M strategies • Lead two major rebranding projects;… Show more Led the development of a global marketing strategy, successfully rebranding two major product lines, enhancing online presence and attendance at key industry events. Implemented innovative strategies to improve customer experience and dealer satisfaction• Built multi-year Marketing strategy & B2B2C G2M plan adapted for each country & business line • Coordinate the Marketing team to achieve objectives and implement adapted G2M strategies • Lead two major rebranding projects; Mass-Market brand & Corporate Identity • Developed eROCCA, the energy-active roof dedicated brand• Project leader for European online listings project• Organized presence at European major industry events; BATIMAT-Paris; BAU-Munich; Strechy-Praha - Prague Show less

Define and deploy T1 Marketing strategy, day-to-day tactics, and execution of marketing plans in collaboration with the management and sales team. Lead marketing initiatives, track metrics & KPIs, conduct market and competitive research, create sales funnels to boost brand awareness and grow SOM.• Drove the BELPROFILE rebranding project, achieving significant brand awareness and market share growth through adapted 360* Marketing plan, including national TV & digital campaigns• Built an… Show more Define and deploy T1 Marketing strategy, day-to-day tactics, and execution of marketing plans in collaboration with the management and sales team. Lead marketing initiatives, track metrics & KPIs, conduct market and competitive research, create sales funnels to boost brand awareness and grow SOM.• Drove the BELPROFILE rebranding project, achieving significant brand awareness and market share growth through adapted 360* Marketing plan, including national TV & digital campaigns• Built an industry reference website for the brand • Developed SI/SO efficient campaigns to gain new dealers, increase loyalty & brand awareness; implemented co-branded campaigns (offer; radio; ATL) for strategic business partners• Project leader for the lead generation project, surpassing targets (138%) with high conversion rates, 11%• Established unique -4 pillars- brand partnership with Makita for quality brand endorsement & business development• CRM Implementation project leader Show less

idrive is one of the fastest growing AI & transportation technology companies in the US, operating globally.• Building the Marketing & Digital strategy & plan, ensuring our brand message is strong and consistent across all channels and marketing efforts are ROI efficient• Supporting idrive`s efforts to reach planned million USD investments • Identifying opportunities to develop new market segments & additional revenue sources (OEM; resellers, aftermarket, new business areas)… Show more idrive is one of the fastest growing AI & transportation technology companies in the US, operating globally.• Building the Marketing & Digital strategy & plan, ensuring our brand message is strong and consistent across all channels and marketing efforts are ROI efficient• Supporting idrive`s efforts to reach planned million USD investments • Identifying opportunities to develop new market segments & additional revenue sources (OEM; resellers, aftermarket, new business areas), enhance offer & maximize profitability• Monitoring competition (acquisitions, pricing, benefits & features), prepare and manage monthly & annual budgets• Ensure the HR processes and competencies development of the marketing team in order to achieve excellence in service delivery Show less

Responsible for Central Europe (21 countries) T1 offer deployment strategy, volumes & profitability increase, maximizing the Consumer digital & physical experience with the brand, increasing the digital visibility, Dealer & Consumer satisfaction. • Responsible for building multi-year B2C G2M plan; Diagnosed, identified real growth opportunities & areas of development; Coordinated the construction of COUs G2M & SI/SO calendar with the stakeholders• Ensuring the coordination between… Show more Responsible for Central Europe (21 countries) T1 offer deployment strategy, volumes & profitability increase, maximizing the Consumer digital & physical experience with the brand, increasing the digital visibility, Dealer & Consumer satisfaction. • Responsible for building multi-year B2C G2M plan; Diagnosed, identified real growth opportunities & areas of development; Coordinated the construction of COUs G2M & SI/SO calendar with the stakeholders• Ensuring the coordination between cross-functional teams in order to achieve volumes, SOM and profitability targets • ECS 2018 SOL gain in Premium segment by 1.2p• Projects: Launch of MICHELIN Primacy 4 & Alpin 6 that led to 109% vs target; Regain profitability of MICHELIN XM & launch XM2 in Turkey; Project leader for Kleber Trust (T2) at regional level Show less

Developing tailor-made Marketing & Commercial Strategies and AVSs for strategic dealers, steer them to success for all parties - Consumer-Dealer-Michelin - with high focus on Digital, Consumer Experience, increasing & generating additional revenue sources for dealers to maximize profitability. Implement the feasible AVSs in the future G2M plans at regional & global level.• Analyzed the landscape, historic data & Consumer behavior, redesigned the Customer experience & developed efficient… Show more Developing tailor-made Marketing & Commercial Strategies and AVSs for strategic dealers, steer them to success for all parties - Consumer-Dealer-Michelin - with high focus on Digital, Consumer Experience, increasing & generating additional revenue sources for dealers to maximize profitability. Implement the feasible AVSs in the future G2M plans at regional & global level.• Analyzed the landscape, historic data & Consumer behavior, redesigned the Customer experience & developed efficient ways to address, leading to increased profitability, qualified traffic & Consumer satisfaction increase.• Projects Portfolio: • Autozubak Croatia & Pavlidis Grecia- Identified cross-sell, up-sell & retention opportunities, enhanced offer & developed new services to increase margin, sales & Consumer avg. expenditure.• Developed a tailormade Marketing plan for the largest Romanian network (Euromaster; 36 POS) lead to 271% more online bookings, 240% higher traffic on website & +18% Michelin tire sales vs. Y-1• DOT Strategy ECS Project Leader – defined & implemented the regional strategy for aged tyres to increase Customer & Dealer satisfaction and maximize both Michelin & dealer margin Show less

Identifying & leveraging key tyre purchase Influencers to maximize purchase intention for our targeted Consumer. Managed 12 complex and dynamic countries, a huge variety of KOLs (Bloggers, Authorities as Road Police, Transport & Education Ministries, VIPs, Rally Pilots, Forum Leaders, Fleets, Universities, Driving Schools, Auto Clubs, Consumer & Professional Associations; Michelin Employees, ONGs) with high impact, driven by passion & engagement.• Defined and steered the Regional strategy… Show more Identifying & leveraging key tyre purchase Influencers to maximize purchase intention for our targeted Consumer. Managed 12 complex and dynamic countries, a huge variety of KOLs (Bloggers, Authorities as Road Police, Transport & Education Ministries, VIPs, Rally Pilots, Forum Leaders, Fleets, Universities, Driving Schools, Auto Clubs, Consumer & Professional Associations; Michelin Employees, ONGs) with high impact, driven by passion & engagement.• Defined and steered the Regional strategy for Premium Consumer segment, organized more than 300 events, launched in digital various products & services with high impact, handled successful partnerships• Lead Michelin brand to the category reference status with the highest Consumer Recommendation (95%) & highest category NPS• Established WW Best Practice with RO Road Safety awareness and educational campaign leveraging influencers, authorities, major companies & driving schools. • Projects: Project leader for Michelin`s partnership with Porsche AG for the Porsche European Parade • Lead Michelin Employer Branding strategy until 2019; managed internal ambassadors; developed the #IamMichelin Show less

Building & coordinating the implementation of the B2B T1 Marketing plan according to commercial & WW marketing strategy, measuring the performance & budgeting within Balkans (9 countries) for Michelin Truck product line.• Defined, standardized & harmonized processes & procedures for resources usage optimization & ROI maximization using a lean approach• Projects: Established European best practice with the regional launch project (6 countries, 36 B2B events) for two major B2B solutions… Show more Building & coordinating the implementation of the B2B T1 Marketing plan according to commercial & WW marketing strategy, measuring the performance & budgeting within Balkans (9 countries) for Michelin Truck product line.• Defined, standardized & harmonized processes & procedures for resources usage optimization & ROI maximization using a lean approach• Projects: Established European best practice with the regional launch project (6 countries, 36 B2B events) for two major B2B solutions (MICHELIN X Way Multi 3D & X Works); 115% volumes vs target• Lead the project and negotiations with the largest Croatian Car Dealer (AutoZubak) and built the Marketing & Commercial offer leading to a direct 7% T1 SOM gain, from the main competitor Show less

Managing the Consumer / End-User experience at POS level to achieve both Marketing, Distribution & Sales objectives.• Built accurate Trade Marketing plan in line with local ambitions, strategy & real opportunities leading to higher Consumer Experience at POP• Created European Best Practice POSM & B2B digital tools for increasing the Dealer Intimacy & Sales maximization• Established & maintained a solid cooperation with the Sales Force & Dealers; Agencies; Suppliers with positive… Show more Managing the Consumer / End-User experience at POS level to achieve both Marketing, Distribution & Sales objectives.• Built accurate Trade Marketing plan in line with local ambitions, strategy & real opportunities leading to higher Consumer Experience at POP• Created European Best Practice POSM & B2B digital tools for increasing the Dealer Intimacy & Sales maximization• Established & maintained a solid cooperation with the Sales Force & Dealers; Agencies; Suppliers with positive feedback from Partners and Sales Dep.• Projects: Project leader Refresh POS presence and physical experience with Michelin Show less

Managing the commercial relationship & ensuring that Philip Morris`s distributors achieve their monthly targets. Following up the financial eligibility, orders vs business & production plans. Provide high level of support to both distributors and Philip Morris`s Marketing & Sales departments. • Assisted the development of new policies and procedures to optimize distribution and improve relationship with the dealers. Build daily transportation plan considering regulations, routes, loads… Show more Managing the commercial relationship & ensuring that Philip Morris`s distributors achieve their monthly targets. Following up the financial eligibility, orders vs business & production plans. Provide high level of support to both distributors and Philip Morris`s Marketing & Sales departments. • Assisted the development of new policies and procedures to optimize distribution and improve relationship with the dealers. Build daily transportation plan considering regulations, routes, loads optimization & costs leading to 6% annual cost reduction.• First point of contact & detailed reporting to OLAF (European Anti-Fraud Office) regarding cigarette counter-fiction & smuggling• Operational support for Sales & Marketing Department, ensuring all objectives of the marketing actions are met Show less

Responsible for local brand development, collection & analyze various data regarding sales, merchandising & competition to support Business Strategy & Commercial Steering development.• Built accurate Trade Marketing plan in line with local ambitions, strategy & real opportunities leading to higher Consumer Experience at POP thus sales• Provided specific data regarding consumer experience, sales, merchandising, competition to the Marketing dep to further develop & improve the… Show more Responsible for local brand development, collection & analyze various data regarding sales, merchandising & competition to support Business Strategy & Commercial Steering development.• Built accurate Trade Marketing plan in line with local ambitions, strategy & real opportunities leading to higher Consumer Experience at POP thus sales• Provided specific data regarding consumer experience, sales, merchandising, competition to the Marketing dep to further develop & improve the visibility and quality of the brands in portfolio in assigned areas• Monitored sales team`s activity in the territory & follow-up sales performance Show less

INDEX Media had two main business areas: issuing the Bucharest Businesses INDEX catalog and providing marketing services to various small & medium businesses. Prospecting, developing portfolio & maintaining the relationship with key customers in the area.• Developed the client portfolio & increased business with key Clients• Closed several barter contracts & negotiated employee’s benefits• Marketing & creative support for KAs

Official DATECS dealer, ElectroCash was a Regional leader in providing fiscal solutions and implementing them.• Prospected, developed portfolio and maintained relationship with the customers in the area• Increased the coverage, sales and profit, taking ElectroCash to leadership position in covered territory• Started as Sales Assistant and soon promoted as KA to manage the biggest accounts and supervise the fast implementation process imposed by Romanian Fiscal Authority.