Ryan Dicecca Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

- Leading an international and cross-functional team of 30 experts to deliver complex, multi-disciplinary website and mobile application enhancements for Scotiabank, SCENE, Rogers Bank, PNC, Richardson Wealth and Osler.- Managing a portfolio exceeding $14.5 million and delivering measurable results by growing my portfolio by $7 million in one year.- Implemented agile methodologies to optimize processes and drive innovation across multiple projects for major digital releases and platform redesigns.- Managing multiple executive stakeholder relationships, aligning project objectives with business goals to enhance client satisfaction through clear communication, timely delivery, and strategic alignment of resources.

Toronto, Ontario, Canada

- Led cross-functional team of 15 in delivering complex pharmaceutical marketing launch programs, ensuring compliance with regulatory requirements, timelines, and budgets.- Managed a portfolio upwards of $10 million, ensuring effective resource allocation and fiscal responsibility and growing my accounts by $5 million in under one year.- Implemented strategies to streamline drug marketing launches by enhancing team collaboration and accelerating to project milestones.- Managed stakeholder communications, aligning clinical and business objectives with regulatory and market needs.- Drove continuous process improvements to enhance program efficiency, reduce costs, and improve patient outcomes.

Toronto, Ontario, Canada

- Guided cross-functional teams of 20 in executing impactful automotive marketing programs for Mitsubishi Motors North America.- Managed a budget of $5 million and exceeded annual revenue targets.- Served as a strategic link between stakeholders, including creative, media, and analytics teams, to align marketing goals with brand objectives and market needs.- Directed strategic planning, resource allocation, and risk management for large-scale automotive marketing campaigns.- Led ongoing improvements in campaign processes to boost performance, increase ROI, and elevate the agency’s market presence.

Toronto, Ontario, Canada

- Led cross-functional team of 10 to execute high-impact healthcare marketing programs and clinic launches for Telus Health, Medic Alert, Canada Health and Smile.- Managed a budget of $3 million and was pivotal in landing new clients for the agency.- Collaborated with medical professionals and market researchers to integrate clinical insights and patient data into effective marketing strategies.- Drove continuous improvements to optimize campaign performance, increase engagement, and enhance patient outreach.

Toronto, Canada Area

- Personally selected by the company investors for the role to help build their new agency, Gram by Gram, focused on the recently legalized Cannabis sector in Canada and the USA.- Successfully secured several new key clients by leveraging innovative pitch strategies and strong relationship management to win the LBS, Auxley, Flowr, Canopy Growth and Revolution Cannabis accounts.- Grew revenue to $4 million in under one year.- Directed international cross-functional teams to execute impactful marketing programs in the newly legalized cannabis sector, ensuring adherence to strict industry regulations, project timelines in an emerging industry.

Toronto, Canada Area

- Played a key role in negotiating a $100 million partnership between VICE Media and Rogers Communications, successfully launching the VICELAND TV Channel, production studio and video subscription service and mobile application in North America.- Brokered windowing rights for over 1,500 hours of original programming and content worldwide, securing agreements with major networks including Bell, SBS, Sky, HBO, A&E, The Times Media Group, V Media, Canal+, Ziggo, and Telenet.- Launched Daily VICE, a first of its kind daily video news show and mobile application, in collaboration with Fido Communications, expanding VICE’s reach and engagement to a wider audience of millions.- Led a team of 4 in rights administration and oversaw 30+ in production, fostering collaboration and professional development to enhance departmental performance.

Toronto, Ontario

- Joined as a client-facing project manager for the Intuit Inc. account, progressing to manage multiple client portfolios by expertly planning and executing marketing campaigns, corporate rebranding, product design, website redesigns, CRM programs, IAB banners, social media content, and videos.- Expanded the Intuit Inc. account 100% by establishing One Method as the principal creative agency servicing all product departments and consumer campaigns.- Expanded the Nestlé account from the confectionary brands to provide services to the Boost, Pure Life, Perrier, and San Pellegrino brands during my tenure.- Pitched and won new business with Beleave Inc., Hilroy, Future Shop, and the CFL, contributing to agency growth and diversification of client offerings.

Toronto, Ontario

- Transitioned to Kenna following an MDC Partners merger with Henderson BAS, taking on the role of the main client-facing project leader to service both existing clients and newly acquired accounts.- Secured new business with Yamaha Motor Canada, leading the complete redesign and re-launch of their corporate website in Canada.- Successfully launched the Sonos wireless speaker brand and customer loyalty program in North America, followed by a global rollout after a highly successful North American marketing campaign.

Toronto, Ontario

- Lead Project Manager for the organization’s top-tier account Tim Hortons, The Weather Network and Coca-Cola.- Successfully transformed The Weather Network account from a service production model to a retainer client, overseeing the production and execution of all annual marketing and co-branded media campaigns and a retained budget of $3 million.- Managed the creative production and technical development of marketing campaigns for major brands, including Coca-Cola, Dr. Oetker, Molson-Coors, and Tim Hortons.

Toronto, Ontario

- Selected by executive team as the studio’s project manager for the completion of a full-service music recording studio in Toronto and quickly promoted to Assistant Studio Manager to lead recording and mixing sessions with A-list and emerging local artists.- Served as the head engineer for recording sessions with notable artists, including: Chantal Kreviazuk, Sean Jones, Daniel Romano, Die Mannequin, Lindi Ortega and San Sebastian.

Toronto, Ontario

Burlington, Ontario

Marketing & Advertising, Business Administration

• Graduated with Distinction in Advertising. • Courses in Finance & Accounting, Marketing & Advertising, Research & Strategy, Business.

Sound And Music Recording, Audio Engineering

• Graduated, top of the class 2010. • Courses in Acoustics, Audio Consoles, Computers & Music, Signal Processing, Recording Techniques.

Project Management Professional, Project Management