At Attom, my role centers on empowering like-minded organizations through data partnerships, fostering a collaborative ecosystem of growth and innovation. By sharing relevant and anonymized data, we not only build trust and transparency but also equip our partners to develop customized solutions, gain deeper customer insights, and optimize their operations. This ethical approach to data collaboration enriches insights, enhances decision-making, and fuels a dynamic environment where all participants flourish. Furthermore, these partnerships unlock new revenue opportunities and business models, encouraging further collaboration and generating a positive network effect that benefits the wider economy.

Over the past 23 years I’ve sold CRM, lead generation, digital marketing and data solutions into agent, team, brokerage, and prop tech. Yet, the most stunning and accelerated results have come from my work over the past six months setting up mortgage JVs through United Wholesale Mortgage and their independent partners. Stop funding distributed retail mortgage and turn your transactions into your own P&L revenue. They have a RESPA compliant program that runs off a P&L, requiring little overhead and stand-up time. Please contact me directly for a preliminary discussion, it will change your GCI trajectory almost immediately. If you've ever wondered what a mortgage JV does for your EBITA, reach out directly to Mark Lukes at https://www.rema.global/aboutJV's at UWM are a valuable resource for real estate teams and brokerages that are looking to grow their businesses. The program provides a variety of benefits that can help partners attract new clients, close more loans, and increase their profits. Access to UWM's extensive product and service offerings: JV partners have access to a wide range of mortgage products and services, including jumbo loans, FHA loans, VA loans, and reverse mortgages. This allows them to offer their clients more choices and better rates.Dedicated sales support: JV partners are assigned to a dedicated sales team that is available to answer their questions and provide support throughout the lending process. This helps ensure that their clients receive a smooth and efficient experience.Marketing and training resources: UWM provides JV partners with a variety of marketing and training resources to help them grow their businesses. These resources include marketing materials, training programs, and access to UWM's online learning platform.

I am responsible for growing a $25 million P&L while maintaining corporate alignment and fostering an open, clear, and competitive marketplace that facilitates innovation and opportunity for all.In 2023, I have vetted, negotiated industry-leading revenue share, and secured over $7 million in net new revenue. This extended value chain will be hosted in a new marketplace that will give 100,000 subscribers access to the most valuable collection of products and services in the industry.The execution of this plan has required deep cross-functional coordination from product teams, accuracy and policy teams, contract teams, legal and financial teams, and marketing teams. I have also led negotiations for the procurement of core products under the most favorable terms for the company. These negotiations have involved the C-suite and senior product and engineering teams, both internally and externally.

Provided data & analytics licensing plus digital marketing systems consultancy services to Fortune 2000 companies and assist them in navigating their transformation journey. Develop and implement marketing strategies to effectively translate organizational goals into business solutions. Conducted client research and scrutinize competitive landscapes. Foster cohesive client experiences by deploying data-driven insights and custom digital solutions. Collaborate with technical experts and executive leaders to maintain high levels of customer accountability. Digital solutions solved large problems through geo framing, location intelligence and digital marketing via Xandr DSP.

In my current role, I drive revenue, market share, and market penetration in Enterprise accounts across Western US region. I targeted the largest real estate brokerages on West Coast, and leverage consultative selling techniques to identify prospective client needs and devise customized solution proposals highlighting value proposition of SaaS, managed services and digital marketing suite. Key Accomplishments: • Ranked as #1 in new software sales each year since 2015. • Grew business 240% in 2017-2018; achieved 2018 sales goal by January of 2018. • Met or exceed all quarterly & annual revenue targets; currently on track to deliver 460% on goal for 2019. • Recognized with 2 Presidents Club Awards based on Top 20 ranking out of 600+ sales reps.• Developed solid strategic relationships with such key accounts as Berkshire Hathaway, Coldwell Banker, Alain Pinel, and Century-21.• Attained highest billable SaaS book from strategic sales channel and highest customer renewal & retention rate at 95%.• Set all strategic sales channel records for single greatest total sales month, quarter, and year.• Tapped to participate on Sales Advisory Board.

In 2012, I was retained to drive business development, social media strategy, strategic partnerships, online presence, and marketing efforts for this start-up venture. I administered a $75K annual marketing budget. Key Accomplishments:• Created and syndicated blog content complete with keyword research, tags, and cross-linking; grew blog from 0 to 1,000+ monthly views in < 90 days. • Oversaw development of Facebook, LinkedIn, YouTube, Reddit, and Twitter presence; served as eyes and ears of brand across all social media platforms. • Analyzed social media campaigns and translated anecdotal and qualitative data into specific action recommendations; established social media best practices.• Developed critical technology partnership deals to help create end-to-end solutions that solved problems for advertisers.• Built relationships with strategic publishers, and identified new potential revenue opportunities.• Established and managed relationships with key suppliers and partners, and conducted business reviews to identify potential areas for growth and additional revenue.

In my earlier role at Realtor.com, I promoted sales of Top Producer and Realtor.com software packages and related technologies including websites, electronic deliverables, and online banner advertising to real estate professionals across Western US. Key Accomplishments:• Established reputation as highest-grossing Senior Sales Representative in 12-year history of sales channel.• Recognized with President’s Club Awards each year from 2002-2009.• Attained sales average of 130% to quota, and ranked #1 among peers for field sales of CRM, website, and other deliverables. • Generated 50% of total channel revenue out of 15-member team during 2-month period.• Cultivated lasting alliances with key brokerages including Berkshire Hathaway, Re/Max, Long & Foster, Weichert, NRT Coldwell Banker, Sotheby’s, First Team, and Keller Williams; educated Real Estate Agents on benefits of strong online reputation.• Managed beta field testing for Market Snapshot, new award-winning capture and incubation product. • Attained or exceeded all quotas consistently throughout 12-year tenure in this role. • Trained majority of all sales representative in field channel. .

At GID, I managed marketing and sales efforts to secure tenants for multiple apartment communities in the Mid-Atlantic region.