Lead communications for a global cybersecurity company, shaping and delivering the corporate narrative both internally and externally. Develop and implement communication strategies that align with business objectives, enhance brand visibility, and maintain strong relationships across internal teams and external stakeholders. Manage worldwide press and media coverage while working cross-functionally with international product and services teams, executive leadership, human resources, partners, vendors, industry analysts, and customers. Working within the marketing team, collaborate on demand generation initiatives, website and social media management, impactful digital and print content, trade shows/live events, and more.

Built a digital marketing agency that provides contract creative services (e.g., brand messaging, live events, tradeshows, imagery, videography) for Fortune 500 and emerging companies alike. Drove sales and marketing initiatives to help clients make the best decisions for their businesses, with high customer retention year-over-year and frequent expanded scopes of work to achieve corporate growth objectives.

Travel globally to client sites for collaborative design meetings, leadership presentations, and hands-on event management (product launches, investor meetings, sales meetings, tradeshows, etc.) for live and remote audiences of 10 to 10,000.Industries serviced include: Pharmaceutical, Healthcare, Technology, Automotive, Global CPG brands, Consulting, Financial Services, Education, Publications, Associations, Festivals and Concert Tours.

Oversaw a wide range of growth-related programs: commercial, corporate marketing, branding, messaging, product naming and marketing, public relations, and investor relations. Supported medical and clinical affairs, regulatory, market access and health economics, legal guideline review, and facilities. Reported to Chief Commercial Officer, and previously the co-founder and EVP of Business Development. Significant interaction with the C-Suite leadership team. Fostered and developed relationships with key stakeholders (e.g., investors, vascular surgeons) by representing the company in the operating room and at conferences and strategic medical, scientific, and investor events.Executed a comprehensive year-long initiative to overhaul the company's 17-year-old brand identity: engaged with external vendors for an extensive pre-launch revamp, encompassing website redesign, digital platform aesthetics, advertising campaigns, media placements, and physical brand embodiments, such as building signage and employee apparel.Led a dynamic team and orchestrated a vast cross-functional network of vendors, ensuring seamless execution of strategic initiatives, and efficiently managed a substantial $2.2M budget for FY23.

With a small team, built and launched a $1M humanitarian effort to benefit wounded Ukrainians in under three months. Produced surgical training videos in Ukrainian, Russian, and Polish. Led a virtual seminar to train surgical teams in the conflict zone on Humacyte’s bioengineered vascular products.Launched and managed trade show program, securing exhibitor spots at 12+ key events each year, increasing brand visibility and industry engagement.Designed presentations and graphics that visually displayed complex scientific information for medical and scientific journal abstracts, publications, posters, and keynote opportunities. Designed and delivered promotional materials, including infographic documents, patient enrollment forms and ID cards, and posters to support trial enrollment efforts. Awarded by both executive team and peers for performance, dedication, and leadership.

Began design of the first commercial brand aesthetic, messaging, website, and physical presence. Established social media profiles and grew from zero to 800K+ impressions in the following 10 months. Architected a robust corporate digital presence and communications strategy for multiple web and media platforms, fortifying company reputation as it prepared to go public: devised strategy and executed all web-based messaging and tactics on behalf of the CEO.Designed a large suite of digital assets with social media templates, presentation decks, case study videos, and branded collateral; most notably, developed large-scale video content which gained prominent exposure during the NASDAQ closing bell event in Times Square.Led a comprehensive redesign of company website, transforming it from a sterile interface to a bold, modern platform that eloquently communicated the company’s core mission, values, and product lines; significantly improved both user experience and brand perception.Expanded DEI efforts by contributing to the culture committee, including supporting internal communications, company events, awareness months, and other employee resources.Implemented company-wide brand strategy to ensure consistency across all internal and external messaging, as well as digital and print media efforts.

Founded and managed a website and social media portal dedicated to the chronicles of athletic adventurers, including hiking, cycling, running, and overlanding. Managed all public-facing content creation, marketing, digital media, copywriting, and other creative activities, as well as developing and maintaining relationships with sponsors.Developed and executed launch campaigns for seven products in collaboration with supporting partner companies in the automotive, outdoor, and adventure industries. Designed tailored imagery, photos, videos, and written content for web audiences according to competitive landscape analysis. Amplified digital reach, securing over 100k+ annual readers and generating a notable average of 13K impressions per social media post.